At a Glance
- Tasks: Lead impactful marketing campaigns that inspire supporters to leave gifts in their Wills.
- Company: Join a charity-focused organisation with a positive, people-centric culture.
- Benefits: Flexible working, generous holiday, and wellness support for a balanced lifestyle.
- Other info: Hybrid role with opportunities for travel and career growth.
- Why this job: Make a real difference while developing your marketing skills in a meaningful sector.
- Qualifications: Experience in integrated marketing campaigns, ideally in charity or non-profit.
The predicted salary is between 35000 - 45000 £ per year.
We’re looking for an experienced Marketing Manager to lead our legacy (gifts in Wills) workstream on a 12 month fixed term basis, covering maternity leave. This is a key role responsible for delivering impactful campaigns that inspire supporters to leave a gift in their Will. You’ll take ownership of ongoing activity while also identifying opportunities to enhance performance and supporter engagement. This is a hybrid role with UK wide travel when required. You will be expected to visit sites and attend team meetings at our Telford Head Office and Pet Hospitals across the UK.
As a Marketing Manager, you will:
- Lead the planning and execution of integrated marketing campaigns across paid, owned, and earned channels
- Drive acquisition and retention strategies, delivering measurable impact aligned with our charitable objectives
- Collaborate with internal teams and external agencies to create compelling, insight‑led campaigns
- Manage end‑to‑end campaign execution, ensuring timely delivery and achievement of KPIs—including income generation and audience growth
- Use performance metrics and audience insights to refine campaign strategies for continuous improvement
- Lead and support a direct report, contributing to a positive and productive team culture
- Oversee budget planning and resource allocation, ensuring value for money
- Maintain brand consistency, regulatory compliance, and creative excellence across all marketing touchpoints
We’re seeking someone with:
- Proven experience in delivering integrated marketing campaigns, ideally within the charity or non‑profit sector
- A solid grasp of both digital and offline marketing techniques, with the ability to adapt across channels
- Hands‑on experience in national TV and digital media, managing large scale budgets
- A data‑driven mindset with the ability to translate insights into effective actions
- Confidence in managing agency relationships and guiding creative development
- Excellent organisational and communication skills, with a collaborative approach to cross‑functional working
- A proactive and commercial mindset with the ability to lead and inspire others
- Experience with CRM systems and analytics platforms would be beneficial but not essential
- Experience in charity gaming channels desirable
As well as a rewarding role and a positive, people‑focused culture, we also offer a wide range of benefits, including:
- Flexible working options to support your work‑life balance and individual circumstances.
- 25 days holiday plus Bank Holidays, with option to buy or sell an extra five days.
- Three paid special days off: Volunteering Day, Celebration Day and Wellbeing Day annually.
- Generous pension options, with PDSA contributions starting at 5% and rising to 10%.
- Life assurance providing four times your annual salary for added peace of mind.
- AXA Health Employee Assistance Programme, with 24/7 wellbeing support
- Retail, holiday and lifestyle discounts available through our staff Fetch benefits platform.
- Enhanced maternity, paternity and adoption leave to support you and your family.
- 10% discount on PDSA Pet Insurance plus access to staff veterinary services.
PDSA is committed to embedding a culture of diversity and inclusion within our teams that reflect the communities we serve. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We offer a range of family friendly, inclusive employment policies and opportunities for flexible working arrangements to support team members from different backgrounds.
Marketing Manager in Telford employer: PDSA
At PDSA, we pride ourselves on being an exceptional employer, offering a supportive and inclusive work culture that prioritises employee wellbeing and professional growth. As a Marketing Manager, you'll enjoy flexible working options, generous holiday allowances, and a commitment to diversity, all while making a meaningful impact in the charity sector from our Telford Head Office. Join us to lead innovative campaigns that inspire change, backed by a team that values collaboration and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Telford
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in the charity sector. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show up and shine! Attend industry events, workshops, or webinars related to marketing and charity work. This not only boosts your knowledge but also puts you in front of potential employers who appreciate your enthusiasm.
✨Tip Number 3
Tailor your approach! When you find a role that excites you, research the company and its campaigns. Use this insight to craft a compelling pitch when you reach out directly, showcasing how your skills align with their mission.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take the initiative. Plus, it’s a great way to ensure your application gets into the right hands quickly.
We think you need these skills to ace Marketing Manager in Telford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Manager. Highlight your experience with integrated marketing campaigns and any relevant achievements in the charity sector. We want to see how you can inspire supporters and drive engagement!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our mission. Don’t forget to mention your experience with both digital and offline marketing techniques.
Showcase Your Data-Driven Mindset:We love candidates who can turn insights into action! In your application, share examples of how you've used performance metrics to refine campaign strategies. This will show us that you’re not just creative but also analytical.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and keep track of all the amazing talent out there. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at PDSA
✨Know Your Campaigns
Before the interview, dive deep into the charity's past marketing campaigns. Understand what worked, what didn’t, and be ready to discuss how you would enhance their legacy workstream. This shows your genuine interest and gives you a chance to showcase your expertise.
✨Showcase Your Data Skills
Since a data-driven mindset is crucial for this role, prepare examples of how you've used performance metrics in previous campaigns. Be specific about the insights you gained and how they influenced your strategies. This will demonstrate your analytical skills and ability to drive results.
✨Prepare for Collaboration
This role involves working with various teams and external agencies. Think of examples where you successfully collaborated on projects. Highlight your communication skills and how you fostered a positive team culture, as this will resonate well with their values.
✨Understand the Audience
Familiarise yourself with the target audience for gifts in Wills. Be prepared to discuss how you would engage them through integrated marketing channels. Showing that you understand their motivations and how to reach them effectively will set you apart from other candidates.
