At a Glance
- Tasks: Lead a talented marketing team to drive growth and engagement for a vital charity.
- Company: Join PDSA, a century-old charity dedicated to providing veterinary care for pets in need.
- Benefits: Enjoy generous holiday, pension options, and wellbeing support, plus a car allowance.
- Other info: This is a unique 9-month interim role with significant career growth potential.
- Why this job: Make a real impact while shaping the future of a beloved charity.
- Qualifications: Proven senior marketing leadership experience in the charity sector is essential.
The predicted salary is between 40500 - 49500 £ per year.
Make a difference every day with PDSA. Join us to help us grow our impact for People and the Pets they love. For over a century, PDSA has provided vital veterinary care for the pets of people experiencing financial hardship. We're on an ambitious journey of transformation, evolving how we grow our brand, engage supporters, grow income and increase our impact now and in the long term.
As we continue to adapt to changing supporter behaviours and an evolving external environment, we're looking for an experienced marketing leader to help shape the next phase of our growth. This is a rare opportunity for an exceptional interim Head of Marketing to provide strategic direction during a pivotal period for the charity.
- Provide strategic direction during a pivotal period for the charity.
- Lead and develop a talented marketing team.
- Define the Strategic Direction, guiding the approach to growth, supporter acquisition, retention, and engagement.
- Ensure marketing plays a central role in delivering long-term fundraising growth and organisational success.
- Assess, challenge, and strengthen an established marketing function.
- Set long-term strategic direction within the function.
- Work as a member of the Senior Management Team.
- Guide the delivery of the plan through the team and broader organisation.
- Identify opportunities for growth while ensuring activity remains aligned to organisational priorities and supporter needs.
- Build high-performing teams.
Significant senior-level marketing leadership experience within the charity sector is required, along with a strong track record of delivering long-term awareness, supporter and income growth through effective strategies. Experience partnering closely with fundraising teams to develop integrated plans and commercial outcomes is essential.
Demonstrable success leading organisational, cultural or operational change, strong strategic planning capability with the ability to quickly identify priorities and opportunities, and experience building successful strategic agency partnerships are also important.
The role requires the confidence and credibility to influence senior stakeholders and lead through periods of transformation, as well as a passion for creating customer and supporter-centric experiences that drive engagement and long-term value.
A clear vision of how to build and develop successful teams is essential.
Contract Type: 35 hours per week
Position Type: Full Time 9 Month Interim
Head of Marketing in Derby employer: PDSA
PDSA is an exceptional employer dedicated to making a meaningful difference in the lives of pets and their owners, particularly in Bournemouth. With a strong focus on employee well-being, we offer flexible working options, generous holiday allowances, and a supportive team culture that values individuality and collaboration. Join us to be part of a passionate team where you can grow professionally while contributing to a vital cause that helps those in financial hardship.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Derby
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PDSA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PDSA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PDSA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PDSA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Derby
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PDSA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PDSA:Show us that you’ve done your homework! In your application, briefly mention what you admire about PDSA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PDSA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PDSA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PDSA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
