Sales Manager

About Us

PDM Analysis Ltd is a specialist company dedicated to the development and commercialisation of SCORG—our leading-edge software solution for the design and analysis of rotary positive displacement machines. Our software is trusted by industry leaders worldwide, and we are now looking for a dynamic and results-driven Sales Manager to develop a high-performing sales strategy expand into new markets and help us accelerate our growth.

This role offers an exciting opportunity for a proactive, strategic, and ambitious sales professional to play a key role in shaping our sales operations, working directly with the company directors to drive revenue growth, expand our customer base, and develop long-term partnerships.

The Role

As Sales Manager, you will be responsible for:

✅ Developing and executing a strategic sales plan aligned with company objectives.

✅ Identifying and cultivating new business opportunities in both existing and emerging markets.

✅ Managing the full sales cycle—from lead generation to closing deals.

✅ Building strong customer relationships with businesses, individual consultants, and academic institutions.

✅ Collaborating with marketing and product teams to refine go-to-market strategies.

✅ Staying ahead of industry trends and competitive insights to inform sales strategies.

✅ Providing sales forecasts and performance reports to senior management.

Key Responsibilities🔹 Sales Leadership & Growth

– Define and implement a comprehensive sales strategy to achieve revenue targets.

– Initially, the focus will be on direct sales efforts and developing scalable sales process and best practices to support business growth.

– As the business expands, there may be an opportunity to recruit, develop and manage new sales representatives as required.

🔹 Business Development & Market Expansion

– Identify new revenue opportunities and establish relationships with prospective clients.

– Conduct targeted outreach through networking, cold calling, email campaigns, and industry events. Including, attending meetings with clients (as required) and agreed trade shows to promote the company and increase visibility.

– Develop tailored proposals that clearly communicate the value proposition of our software solutions.

– Negotiate contracts and pricing to secure profitable and sustainable deals.

🔹 Sales Operations & Customer Management

– Oversee the entire sales cycle—from prospecting to deal closure.

– Ensure effective use of Capsule CRM for lead tracking and customer relationship management.

– Deliver compelling sales presentations and software demonstrations.

– Address client concerns, provide technical insights, and ensure a high level of customer satisfaction.

🔹 Market Intelligence & Strategy

– Work closely with marketing and company leadership to align sales strategies with overall business goals.

– Analyse industry trends, customer needs, and competitor activity to identify growth opportunities.

– Provide regular sales reports, forecasts, and performance insights as well as recommendations for growth.

Who We\’re Looking ForRequired Skills & Experience

🔸 Technical Knowledge:

– Experience in software sales.

– Ability to quickly learn and master technical software packages.

– Familiarity with IT solutions, cloud computing, and hardware infrastructure, would be preferred.

🔸 Sales Acumen:

– Proven track record of meeting or exceeding sales targets in a competitive B2B IT/software sales environment.

– Ability to drive and close deals with small businesses, enterprise clients, and academia.

🔸 Communication & Relationship Building:

– Excellent verbal and written communication skills with the ability to articulate technical concepts to clients.

– Strong ability to develop and maintain long-term relationships with key stakeholders.

🔸 Negotiation & Commercial Strategy:

– Confidence in contract negotiation and pricing strategies to secure high-value deals.

🔸 Leadership & Team Development (preferred):

– Experience leading and growing a sales team, either in a formal management role or as a senior sales professional would be preferred but not essential.

🎯 Desired Qualifications

✔ Bachelor\’s degree in Business, Sales, Engineering, or a related field with a focus on technology.

✔ 3+ years’ experience in B2B sales, ideally within a small company environment.

✔ Proficiency in CRM software and sales automation tools.

Why Join Us?

🌍 Join a growing company with cutting-edge technology in a specialised field.

📈 Play a pivotal role in shaping our sales strategy and future growth.

💡 Be part of a collaborative and innovation-driven team.

💰 Competitive salary with performance-based bonuses.

🏡 Flexible working environment – largely remote role.