PR & Influencer Marketing Manager

Job Title: PR & Influencer Marketing Manager

Job type: Full time. Permanent. Hybrid 2 days per week in office

Salary: £40,000

Start date: Immediately

About Cantu

Cantu is the UK’s #1 textured haircare brand, with award-winning products crafted for curls, coils, and waves. Founded nearly 20 years ago and now proudly Black-led, our team brings deep expertise and cultural understanding to serve our community with products that truly work. We’re now looking for someone who brings that same spirit, connection, and authenticity.

The Role

We’re looking for a Textured Hair Champion to help lead Cantu’s PR and influencer marketing. You’ll manage standout campaigns, build meaningful industry relationships, and represent the brand in a way that resonates with the textured hair community.

This role is ideal for someone who brings lived experience, insight, and a personal connection to textured hair culture – ensuring our work is not only strategic, but deeply authentic.

Key Responsibilities

• Campaigns: Support and deliver PR & influencer marketing strategies aligned with brand goals.
• Relationships: Build and nurture strong ties with journalists, creators, stylists, and cultural changemakers in the textured hair space.
• Influencer Partnerships: Identify talent, coordinate briefs, contracts, approvals, and content delivery.
• Events: Lead creative concepting and execution for mailers, launches, and influencer events.
• Press Office: Draft press releases, manage media outreach, respond to requests, and lead sample distribution.
• Collaboration: Work cross-functionally with social, brand, and creative teams for cohesive storytelling.
• Reporting: Track KPIs, compile PR reports, and share competitor insights.

What You Bring

• 5+ years of PR experience, ideally within beauty, haircare, or lifestyle.
• Strong contacts across media, influencer, and textured hair networks.
• Proven success in influencer and event campaign delivery.
• Excellent communication, writing, and relationship-building skills.
• Ability to juggle multiple projects with precision and creativity.
• Deep familiarity with textured hair culture—ideally through lived experience—enabling you to represent the community with authenticity.