Social Media Manager in Cardiff

Location: Cardiff

Hours: 39 hours per week - Monday - Friday | Office Based Role

Shifts: 08.30am – 5.00pm Monday – Thursday | 08.30am – 4.00pm Friday

Candidates must live in Cardiff or surrounding areas and be prepared to commute to office daily.

Salary: Competitive DOE

Benefits: 30 days holiday, Pension, Retail Discounts

Our client is looking for a Social Media Manager to join their Marketing Team. This role would be responsible for developing and implementing the organic social media strategy with the aim of growing our social following and increasing brand awareness and engagement. This position would suit someone who has a strong understanding of content marketing, organic social channels and Influencer marketing with a proven track record of growing social networks.

Job responsibilities:

• Creating and implementing comprehensive social media strategies with the purpose of increasing brand awareness, customer engagement, social followers and sales.
• Developing a Content Strategy and creating a short and long term content calendar to deliver the right mix of content messaging and formats.
• Managing social media channels, including planning, creating and scheduling organic posts.
• Generating engaging content aligned to social media platforms, trends and audiences.
• Keeping track of competitor social activity to identify opportunities and stay ahead of emerging social media trends.
• Staying updated on the latest social media features and best practices across different platforms.
• Working collaboratively with external agencies on content development.
• Identifying and working with external partners on competitions and campaigns to drive new followers and engagement with our current database.
• Monitoring social media analytics to track performance and generate regular reports to be shared with senior management teams.
• Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI).
• Regular audit of Social Media channels tracking against set KPIs.
• Monitoring and responding to customer feedback, comments and social media posts.
• Working collaboratively with cross-functional teams, including E-Commerce, Creative, and PR, to establish cohesive and successful campaigns.
• Developing a strong Influencer Strategy aligned to business goals, product priorities and agreed KPIs.

Ideal Candidate

Essential:

• Marketing or Social Media Qualification: A degree (or equivalent) in Marketing, Social Media, or a related field.
• Strong background and experience in a previous Social Media role.
• Leadership and team management skills: Previous management experience with the ability to coach and mentor.
• Strong project management skills: Proficiency in planning, managing, and successfully launching campaigns on time and within budget.
• Excellent communication skills: Ability to write engaging copy, respond to inquiries, and effectively communicate with stakeholders across the business.
• Creativity: Generating fresh and innovative content to capture audience attention.
• Analytical skills: Interpreting data to identify insights and make informed decisions about social media strategy.
• Multitasking: Managing multiple social media accounts and tasks simultaneously and under pressure.
• Graphic design skills: Basic understanding of design principles to create visually appealing content.
• Technical proficiency: Familiarity with social media management tools and analytics platforms.
• Collaboration and teamwork: Successfully work as part of a cross-functional team to achieve aligned goals and objectives.

Desirable:

• Fashion Retail Experience: Background and experience in fashion or retail.

If you feel these qualities describe you, then we would like to hear from you. Please submit your career details to Andrew Bridges at PDA SEARCH & SELECTION LIMITED.