Senior Marketing Data Analytics Analyst (MMM\'s/Python/r) in West London

West London based, 4 days p/w onsite, 1 wfh, 6 month contract - Start ASAP (weeks notice), £500-665pd rate inside to Umbrella.

Looking for someone with a minimum of 4 years experience in Marketing Data Analyst roles with at least 2 years experience building Marketing Mix Models (MMM's) using regression analysis, Python/R and SQL, as well as using data visualisation tools such as Looker/Tableau. Experience in the media subscription sector, such as streaming video services (VoD/Avod) or other subscription services, would be a bonus. Consultancies providing MMM would also be of interest.

The team is specifically focused on programming strategy, marketing, customer acquisition and retention, partnerships, research, and analytics. We are looking for an enthusiastic Senior Analyst to join the Analytics & Insights team with expertise in Marketing Analytics. This role will be pivotal in helping us evaluate strategic marketing initiatives to drive acquisition and improve retention for the subscription business.

This role will leverage excellent technical, storytelling and communication skills, as well as the ability to work cross-functionally to identify business needs and deliver marketing insights across EMEA.

What You Will Do:

• Drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation and Geo Testing to understand the incremental impact of our marketing investments.
• Collaborate closely with cross-functional teams including Marketing, Finance and Research to identify key measurement opportunities across markets and build marketing measurement roadmaps.
• Partner with internal Analytics teams globally on model alignment and ongoing development of marketing measurement methodologies.
• Provide impactful recommendations and strategic guidance on media mix optimisations to influence budget allocation for future marketing campaigns.
• Liaise closely with third-party media owners and be across past and upcoming media plans.

Required Experience Qualifications & Skills:

• Minimum 4 years experience in Marketing Data Analyst roles with at least 2 years experience building Marketing Mix Models (MMM's) using regression analysis, Python/R and SQL, as well as using data visualisation tools such as Looker/Tableau.
• Experience as a Marketing Analyst, Data Scientist or similar.
• Proven experience and strong knowledge of regression analysis.
• Experience building multiple MMM's for at least 2 years, A/B tests and other statistical modelling techniques.
• Proficiency in Python and/or R.
• Excellent proficiency in SQL and working with data warehousing technologies (e.g. Snowflake, Databricks).
• Ability to use data visualisation tools such as Looker/Tableau.
• Ability to convert technical outputs into succinct and compelling presentations with clear narrative and actionable recommendations.
• Strong clarity of communication, able to present to stakeholders.
• Excellent stakeholder management with proven experience of effectively engaging with senior stakeholders.

Everybody is welcome. Diversity and Inclusion Statement: At PCR Digital, we are committed to ensuring that diversity, equity and inclusion play a role at all stages of our recruitment. It is important to us that our own company culture and the culture of our network is as varied and supportive as possible. We love people, so, regardless of background, we welcome you to work with us or apply to any of our jobs if you feel that they are right for you.

We also aim to ensure that our entire process is accessible. Please make us aware of any adjustments you may need throughout the selection, interview and general process and we will do all we can to ensure that any barriers are removed for you.