Product Marketing Manager (UK based)

The Product Marketing Manager at PCI Pal is a strategic position that lives at the intersection of Product, Marketing and Sales. The role will involve regular engagement with senior people both internally and externally and will actively contribute to developing sustainable growth strategies to drive the business forward. This is an exciting opportunity to become an ambassador for PCI Pal’s product and work with exceptional colleagues around the globe to accelerate awareness and product sales.

As a Product Marketing Manager, you will have an opportunity to drive strong collaboration between functions including Product, Marketing, Sales, and Customer Success. Reporting to the Director of Product Marketing, the role expertly crafts and executes product marketing strategies, ensuring that our value proposition resonates with our partners and customers, drives competitive advantage, and accelerates market growth.

The Product Marketing Manager will be responsible for:

• Researching the market, monitoring competitors, developing differentiated positioning and compelling messaging.
• Executing product launch plans, creating collateral for each step of the buyer’s journey, and providing content for both sales and partner organisation enablement.
• Regularly running product market fit customer interviews and providing concise, strategic reports to product, marketing, and sales leaders.

We expect the right candidate for this role will be a product evangelist and pro-actively promote PCI Pal’s value proposition both internally and externally through webinars, explainer videos, fireside chats, engaging social media material, and proactive participation at key in-person and online industry events and partner engagements.

Job requirements:

• Led successful product launches throughout your previous product marketing career.
• 2+ years of product marketing experience.
• Previous experience within a B2B SaaS company.
• Experience in a fast-paced environment and can execute multiple projects simultaneously.
• Strong communication, content writing, analytical, and presentation skills.
• Strong problem-solving skills, attention to detail, innovative thinking.
• A determined and confident personality that is also approachable and friendly.
• The ability to frequently travel both within the United Kingdom and internationally.
• Excellent teamwork skills and can lead cross-collaboratively.
• Demonstrated success enabling sales teams.

Primary responsibilities:

• Identify, develop, and maintain market knowledge such as buyer ecosystem and personas that help define placement and the value of the PCI Pal secure payments offering; regularly run product market fit customer interviews.
• Regularly gather product feedback both qualitatively and quantitatively and present findings to product and marketing stakeholders.
• Define purchase motivators, use case scenarios, and customer needs to enhance and maintain competitive differentiation points for sales.
• Support field sellers and channel partners with effective positioning, product marketing assets, product education and competitive differentiation.
• Collaborate with product managers and sales counterparts to define value propositions, positioning and messaging that differentiate PCI Pal vs competitors, and demonstrate value to buyers.
• Develop and execute go-to-market and launch plans in collaboration with product managers and with both our Marketing and Partners & Alliances Teams.
• Create and deploy marketing material and collateral designed for each stage of the buyer’s journey and key personas.
• Work with the wider Marketing Team to create content for critical product related topics.
• Act as a product evangelist to continuously promote the value proposition both internally and externally.
• Exploit social media channels as necessary whilst acting as a product ambassador.

What we offer:

• 25 days holiday, rising to 28 days per annum with length of service.
• Day off on your birthday.
• Medical, dental and optical insurance cover (after qualifying period, subject to terms).
• An exciting and flexible working environment surrounded by friendly and committed co-workers.
• UK: Electric Vehicle Scheme (after qualifying period, subject to terms).
• “Work from anywhere” 2 weeks per year policy.
• Training and development opportunities.
• Access to an employee assistance programme and wellbeing support hub.
• Team events, ad-hoc incentives and competitions.