At a Glance
- Tasks: Drive brand growth and digital presence while supporting global marketing initiatives.
- Company: Join a leading manufacturer in electronic safety products with a global reach.
- Benefits: Flexible contract, potential for extension, and opportunities for travel.
- Other info: Dynamic role with hands-on responsibilities and global collaboration.
- Why this job: Make a real impact on brand positioning and marketing strategies worldwide.
- Qualifications: Experience in marketing, brand development, and digital strategy required.
The predicted salary is between 36000 - 60000 £ per year.
PBE Axell is a global manufacturer and systems integrator of electronic safety products and data and communication infrastructure serving the Mining, Tunnelling, Construction, and associated industries.
Duration: Initially a 3-month contract (with potential to extend) on either fixed term contract or hourly rate.
Reporting To: CEO & working closely with VP Corporate Development (UK) and global sales teams.
Location: based in the UK with travel to the US and supporting globally. Alternatively, this role can be based in the US (can be Charlotte office or US remote) with travel to the UK and supporting globally.
The role is strategic as well as tactical so they need to be hands-on and delivery focused.
Primary Objective: Develop and align brand, digital presence, marketing communications, marketing infrastructure and trade show execution to support PBE Axell growth in North American and Global markets.
- Brand & Positioning: Develop brand, brand credibility and market positioning, for both the company and major product lines. Define and refine brand messaging and market/product differentiation, for both the company and major product lines. Align product value propositions with buyer priorities. Create sales-ready messaging and collateral templates.
- Website & Digital Presence: Develop/design PBE Axell website (image, content etc) & launch updated website. Audit structure and content clarity. Redesign site architecture for usability and impact. Rewrite technical and product content. Website effectiveness and inbound lead generation.
- Trade Show & Sales Enablement: Drive & support trade shows globally (all product lines). Design and modernise booth messaging and visuals to maximise impact. Develop standardised collateral, materials and spec sheets to drive sales enablement. Implement lead capture and follow-up workflows. Create an event playbook for internal teams.
- Lead Generation Infrastructure: Align marketing with the sales process. Implement campaign and content framework.
Marketing Specialist in Maidenhead employer: PBE Axell
PBE Axell is an exceptional employer that fosters a dynamic and collaborative work culture, where innovation and strategic thinking are highly valued. With opportunities for professional growth and the chance to work closely with global teams, employees can make a meaningful impact in the electronic safety products industry. The role of Marketing Specialist offers the unique advantage of working in both the UK and US markets, providing a diverse and enriching experience while contributing to the company's expansion on a global scale.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist in Maidenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PBE Axell and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PBE Axell are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PBE Axell on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PBE Axell. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Specialist in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PBE Axell. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PBE Axell:Show us that you’ve done your homework! In your application, briefly mention what you admire about PBE Axell’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PBE Axell
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PBE Axell will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PBE Axell, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
