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- Tasks: Drive social media marketing and create engaging video content for Payset.
- Company: Join a dynamic fintech company revolutionising cross-border payments.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make an impact by growing our online presence and engaging with a global audience.
- Qualifications: 3+ years in social media marketing with strong content creation skills.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
About Payset
Payset is a UK-based fintech, authorised by the FCA as an Electronic Money Institution (EMI). We provide business accounts and cross-border payment solutions for companies operating internationally.
The role
We are expanding the marketing team and hiring a hands-on Social Marketing Specialist with strong experience in social media marketing and video-led content. Your job is to increase Payset's followers, engagement, and demand by building a consistent content and distribution engine across LinkedIn, Meta, and YouTube. This is an execution role for someone who can identify what will work, ship consistently, and improve performance over time.
Responsibilities
- Own day-to-day social marketing across LinkedIn, Meta, and YouTube (planning, publishing, community, iteration).
- Build and manage a repeatable content system: pillars, formats, cadence, and a weekly content calendar.
- Create briefs and messaging that turn Payset products and use cases into clear, high-performing posts and videos.
- Drive follower growth and engagement, and convert attention into qualified traffic to key pages.
- Coordinate with internal stakeholders to source content (product updates, customer stories, comparisons, FAQs).
- Run lightweight reporting: weekly performance summary, what worked/what didn’t, and what you’ll test next.
- Optional (plus): amplify top content with paid social on LinkedIn/Meta.
- Optional (plus): support or own webinars end-to-end (topic selection, guest coordination, landing page copy, promotion plan, post-webinar repurposing into clips/posts, and basic reporting).
What Success Looks Like
- Consistent growth in followers and engagement on LinkedIn and Meta.
- YouTube channel growth and improving video performance trends.
- Increasing qualified sessions and conversions attributable to social/video.
- Webinars (if owned): reliable cadence, strong attendance, and content repurposing that feeds the social engine.
- Clear weekly learning loop: testing, iteration, improvement.
Requirements
- 3+ years of hands-on experience running social media marketing for a brand (B2B preferred).
- Strong content judgment: understands what performs on LinkedIn and can adapt for Meta and YouTube.
- Able to write clear, simple copy for financial products (credibility matters).
- Operationally strong: planning, cadence, and shipping on schedule.
- Self-managed, proactive, and comfortable in a fast-moving, founder-led environment.
- Able to show a portfolio of posts/videos and the impact they drove (growth, engagement, traffic, leads).
Bonus (not mandatory)
- Hands-on video editing/creation (can produce and ship content independently). Not required if you can reliably manage creators/agencies to deliver consistent output.
- Experience with LinkedIn/Meta paid amplification.
- Experience running webinars (tools, promotion, attendee growth, repurposing).
- Experience in fintech, payments, or regulated industries.
Marketing Specialist, Social + Video in London employer: Payset
Contact Detail:
Payset Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist, Social + Video in London
✨Tip Number 1
Get your social media game on point! Start by showcasing your expertise in social marketing on platforms like LinkedIn and Meta. Share insights, engage with industry trends, and connect with potential employers to make yourself stand out.
✨Tip Number 2
Create a killer portfolio! Make sure to have examples of your best posts and videos ready to show off. Highlight the impact they had on engagement and follower growth – numbers speak volumes!
✨Tip Number 3
Network like a pro! Reach out to people in the fintech space and join relevant groups. Attend webinars or events to meet potential colleagues and employers. You never know who might be looking for someone just like you!
✨Tip Number 4
Apply through our website! We’re all about making connections, so don’t hesitate to submit your application directly. It shows initiative and gives you a better chance to get noticed by the hiring team.
We think you need these skills to ace Marketing Specialist, Social + Video in London
Some tips for your application 🫡
Show Your Social Media Savvy: Make sure to highlight your experience with social media marketing in your application. We want to see how you've successfully grown engagement and followers in the past, especially on platforms like LinkedIn, Meta, and YouTube.
Craft Clear and Compelling Copy: Since you'll be creating content for financial products, it's crucial to demonstrate your ability to write clear and simple copy. Use your application to showcase examples of your writing that resonate with audiences and drive engagement.
Demonstrate Your Planning Skills: We love a well-organised approach! In your application, share how you've managed content calendars and planned campaigns. Show us your operational strength and how you keep everything on track.
Include Your Portfolio: Don't forget to attach your portfolio showcasing your best posts and videos. We want to see the impact of your work, so include metrics like growth, engagement, and traffic to really impress us!
How to prepare for a job interview at Payset
✨Know Your Platforms
Before the interview, dive deep into Payset's social media presence. Familiarise yourself with their content on LinkedIn, Meta, and YouTube. Be ready to discuss what you think works well and how you would enhance their strategy.
✨Showcase Your Success
Prepare a portfolio that highlights your previous social media campaigns. Focus on metrics like follower growth, engagement rates, and any conversions you've driven. This will demonstrate your ability to deliver results in a similar role.
✨Be Ready to Discuss Content Creation
Since this role involves creating high-performing posts and videos, come prepared with ideas for content pillars and formats. Think about how you can turn complex financial products into engaging content that resonates with the audience.
✨Emphasise Your Proactivity
Payset is looking for someone self-managed and proactive. Share examples from your past where you took the initiative to improve a process or campaign. This will show that you can thrive in a fast-paced environment.
