User Acquisition Manager in City of Westminster

About The Role: We’re hiring a User Acquisition Manager to help build and scale Paysend’s new user growth engine across paid social, affiliate networks, mobile partners, and emerging acquisition channels. This is a senior, hands-on role for someone who can set direction, make smart trade-offs, and drive execution. You will own the strategy and performance of key user acquisition channels, with a clear focus on growing new MAU, improving acquisition efficiency, and building the systems that allow paid growth to scale across regions.

The ideal candidate is both strategic and deeply hands-on: a paid social expert who understands that creative is the most important lever in paid social performance, and an affiliate growth operator who knows how to source, evaluate, negotiate, launch, and scale high-quality affiliate and mobile partner traffic. You should know how to craft winning creative angles, hooks, scripts, UGC briefs, formats, and testing plans, while also building partner pipelines, managing commercial terms, protecting traffic quality, and turning performance data into growth decisions.

You will play a key role in helping Paysend acquire more high-quality users across global corridors, with equal emphasis on paid social, affiliate networks, mobile partnerships, and creative-led performance marketing.

What You’ll Do (Responsibilities):

• Own and scale user acquisition across key paid channels, with equal focus on paid social, affiliate networks, and mobile partners.
• Lead paid social strategy and execution across platforms such as Meta, TikTok, Snapchat, and other relevant social channels, with full accountability for new MAU growth, efficiency, and performance.
• Own affiliate network and mobile partner strategy end-to-end: source new partners, assess traffic quality, negotiate commercial models, launch tests, monitor performance, and scale partners that deliver high-quality new MAU.
• Build and manage relationships with affiliate networks, mobile ad networks, app partners, publishers, comparison sites, influencer affiliates, and performance partners, ensuring traffic quality, compliance, commercial discipline, and scalable new user growth.
• Identify, test, and scale new acquisition opportunities across paid social, affiliate channels, mobile partners, influencer/creator-led performance, and emerging platforms.
• Own paid social creative strategy end-to-end: identify winning angles, define hooks, shape scripts and storyboards, guide UGC briefs, review edits, and decide which concepts to test, iterate, or scale.
• Partner closely with UGC creators, agencies, affiliate partners, publishers, mobile networks, and internal teams to turn customer insights, corridor needs, product benefits, and competitor signals into acquisition assets that win attention and convert.
• Create structured testing frameworks across audiences, hooks, formats, messaging, localization, creators, landing flows, affiliate partners, mobile partners, commission models, and channels.
• Act as the in-house paid social creative lead, with deep understanding of how platform algorithms, audiences, placements, bidding, and creative signals interact to drive performance.
• Build repeatable operating systems for both paid social creative and affiliate growth, including creative briefs, creator selection, partner onboarding, traffic quality checks, production cadence, test design, performance readouts, learnings, and scale decisions.
• Monitor and optimize key performance metrics including new MAU, CPA, CAC, activation rate, LTV, CTR, CVR, ROAS, retention, payback, partner-level ROI, approval rates, fraud indicators, and traffic quality.
• Analyze performance data to identify clear optimization actions, partner opportunities, channel opportunities, and budget trade-offs.
• Own budget planning, pacing, forecasting, partner commercial planning, and performance reporting for core user acquisition channels.
• Work closely with Analytics, Product, CRM, Brand, Compliance, and Regional teams to improve tracking, attribution, partner governance, onboarding, activation, and full-funnel performance.
• Support corridor-level growth by adapting paid social and affiliate strategies to local market dynamics, customer behavior, partner availability, and regional opportunities.
• Provide clear, actionable updates to leadership on paid social performance, affiliate partner performance, traffic quality, learnings, risks, and growth opportunities.

What You’ll Need To Be Successful In This Role:

• 5–7+ years of experience in performance marketing, user acquisition, or growth marketing, ideally in a mobile-first consumer business.
• Paid social expert with strong hands-on experience scaling Meta and/or TikTok campaigns, including creative testing, account structure, bidding, audiences, placements, and optimization.
• Proven experience growing new users, active users, or MAU through measurable acquisition initiatives.
• Strong affiliate growth experience, including affiliate networks, mobile partners, publisher relationships, commercial models, partner testing, traffic quality, compliance, fraud prevention, and performance-based scaling.
• Experience managing partner performance, traffic quality, fraud risk, commercial terms, attribution rules, commission structures, partner reporting, and channel scalability.
• Strong paid social creative strategy experience, including the ability to craft briefs, hooks, scripts, storyboards, UGC concepts, editing feedback, and testing plans.
• Deep understanding of what makes paid social creative work, including thumb-stopping hooks, native short-form video, problem/solution storytelling, social proof, offer messaging, localization, and clear calls to action.
• Comfortable reviewing both creative performance and partner performance, making clear decisions on what to kill, iterate, re-brief, localize, renegotiate, expand, or scale.
• Solid understanding of mobile app funnels, onboarding, activation, attribution, and conversion optimization.
• Experience with attribution and analytics tools such as AppsFlyer, Adjust, Firebase, GA4, or similar platforms.
• Strong analytical skills, with confidence using Excel or Google Sheets; SQL or BI tool experience is a plus.
• Ability to operate both strategically and tactically in a fast-paced, global environment.
• Comfortable working cross-functionally with Product, Analytics, CRM, Brand, Compliance, and Regional teams.
• Clear communicator who can turn data, partner feedback, and campaign results into practical decisions.

Nice to Have:

• Experience in fintech, payments, remittance, banking, crypto, or another regulated consumer category.
• Experience scaling acquisition across multiple geographies, corridors, or migrant/remittance audiences.
• Experience working with mobile ad networks, OEM/preload partners, app discovery partners, publishers, influencer affiliate programs, referral partners, or app growth platforms.
• Exposure to emerging channels such as Reddit, Spotify, CTV, influencer performance, creator whitelisting, programmatic mobile, content affiliates, comparison sites, or publisher partnerships.
• Strong understanding of creative testing frameworks, affiliate testing frameworks, performance storytelling, creator whitelisting, partner scorecards, and paid social creative production workflows.
• Experience balancing growth, compliance, brand safety, and customer quality in regulated markets.

Why Join Paysend?

• Make a Global Impact: Directly impact millions of users worldwide.
• Accelerate Your Career: Benefit from internal mobility, mentoring programs, and continuous learning opportunities.
• Thrive in a Connected, Global Organization: Collaborate with colleagues across our international hubs and more.
• Embrace a Principle-Driven & Focused Culture: Work in an organization guided by strong principles and values that actually help you achieve more than you thought possible.
• Enjoy Competitive Compensation and Benefits: Receive a competitive salary, benefits, and flexible work arrangements.