Global Performance Marketing Manager in City of Westminster

About Us: At Paysend, we’re building a world where moving money is instant, open, and effortless. Our mission? To create the world’s largest open, instant digital payment network - eliminating friction from global finance for people and businesses in 170+ countries. We’re not just building payment systems; we’re building connections. Our technology links major card networks and local payment rails, reaching more than 20 billion endpoints. That means money moves instantly, globally, and securely - a promise that drives us to deliver excellence in every solution we create. We’re builders, problem-solvers, and doers who think globally, move fast, and take ownership. You’ll join a team that raises the bar and thrives in a connected, principle‑driven culture - empowering you to innovate with momentum and make meaningful impact. From London to Belgrade, Dublin to Miami, we’re united by one goal: making cross‑border payments simpler for everyone. Join the team driving the next evolution of global finance.

About The Role: We're hiring a Global Performance Marketing Manager to help build and scale Paysend's new user growth engine across paid social, affiliate networks, mobile partners, and emerging acquisition channels. This is a senior, hands‑on role for someone who brings a true ownership mentality - someone eager, hungry, and ready to take Paysend's paid social performance to the next level. You will own the strategy and performance of key user acquisition channels, with a clear focus on growing new MAU, improving acquisition efficiency, and building the systems that allow paid growth to scale across regions.

The ideal candidate is both strategic and deeply hands‑on: a paid social expert with a genuine command of platform tactics across Meta, TikTok, Snapchat, and beyond - someone who understands that creative is the most important lever in paid social performance, and who knows how to craft winning creative angles, hooks, scripts, UGC briefs, formats, and testing plans. Alongside this, you will also support affiliate network and mobile partner growth - sourcing, evaluating, and scaling high‑quality performance partnerships that complement paid social and contribute to new MAU.

You will play a key role in helping Paysend acquire more high‑quality users across global corridors, with primary emphasis on paid social creative excellence and supplementary ownership of affiliate networks and mobile partnerships. This role is either London‑based or Europe‑remote.

What You'll Do (Responsibilities):

• Own and scale user acquisition across key paid channels, with primary focus on paid social and supporting ownership of affiliate networks and mobile partners.
• Lead paid social strategy and execution across Meta, TikTok, Snapchat, and other relevant social channels — with full accountability for new MAU growth, efficiency, and performance.
• Go deep on platform tactics: understand how Meta's algorithm, auction dynamics, audience signals, and ad formats interact; know how TikTok creative and targeting differ from Meta; and stay ahead of emerging formats, placements, and optimisation levers across every platform you manage.
• Own paid social creative strategy end‑to‑end: identify winning angles, define hooks, shape scripts and storyboards, guide UGC briefs, review edits, and decide which concepts to test, iterate, or scale.
• Act as the in‑house paid social creative lead — with deep understanding of thumb‑stopping hooks, native short‑form video, problem/solution storytelling, social proof, offer messaging, localisations, and clear calls to action.
• Build and own creative testing frameworks across audiences, hooks, formats, messaging, localisation, creators, and channels — with structured hypotheses, test designs, clear learning documentation, and fast iteration cycles.
• Partner closely with UGC creators, agencies, and internal teams to turn customer insights, corridor needs, product benefits, and competitor signals into acquisition assets that win attention and convert.
• Support affiliate network and mobile partner strategy: source new partners, assess traffic quality, negotiate commercial models, launch tests, monitor performance, and scale partners that deliver high‑quality new MAU.
• Build and manage relationships with affiliate networks, mobile ad networks, app partners, publishers, comparison sites, influencer affiliates, and performance partners — ensuring traffic quality, compliance, and commercial discipline.
• Identify, test, and scale new acquisition opportunities across paid social, affiliate channels, mobile partners, influencer/creator‑led performance, and emerging platforms.
• Monitor and optimise key performance metrics including new MAU, CPA, CAC, activation rate, LTV, CTR, CVR, ROAS, retention, payback, partner‑level ROI, and traffic quality.
• Analyse performance data to identify clear optimisation actions, partner opportunities, channel opportunities, and budget trade‑offs.
• Own budget planning, pacing, forecasting, and performance reporting for core paid social and affiliate channels.
• Work closely with Analytics, Product, CRM, Brand, Compliance, and Regional teams to improve tracking, attribution, onboarding, activation, and full‑funnel performance.
• Support corridor‑level growth by adapting paid social and affiliate strategies to local market dynamics, customer behaviour, partner availability, and regional opportunities.
• Provide clear, actionable updates to leadership on paid social performance, affiliate partner results, traffic quality, learnings, risks, and growth opportunities.

What You’ll Need To Be Successful In This Role:

• 5–7+ years of experience in performance marketing, user acquisition, or growth marketing, ideally in a mobile‑first consumer business.
• A true paid social expert: deep, hands‑on experience scaling Meta and/or TikTok campaigns, including creative testing, account structure, bidding, audience architecture, placements, and optimisation.
• Real platform knowledge — you know the nuances of how each social platform works, what creative and targeting tactics win on each, and how to adapt strategy as platforms evolve.
• Proven experience growing new users, active users, or MAU through measurable paid social acquisition.
• Strong paid social creative strategy experience: the ability to craft briefs, hooks, scripts, storyboards, UGC concepts, editing feedback, and rigorous testing plans.
• Deep understanding of what makes paid social creative work — thumb‑stopping hooks, native short‑form video, problem/solution storytelling, social proof, offer messaging, localisation, and clear calls to action.
• Comfortable reviewing creative performance, making clear decisions on what to kill, iterate, re‑brief, localise, or scale.
• Some experience with affiliate networks, mobile partners, publisher relationships, commercial models, or performance‑based partnerships — enough to own this channel with support.
• Solid understanding of mobile app funnels, onboarding, activation, attribution, and conversion optimisation.
• Experience with attribution and analytics tools such as AppsFlyer, Adjust, Firebase, GA4, or similar.
• Strong analytical skills, with confidence using Excel or Google Sheets; SQL or BI tool experience is a plus.
• Ability to operate both strategically and tactically in a fast‑paced, global environment — you set direction and you do the work.
• A genuine ownership mentality: you treat the channel's performance as your own, you push for more, and you don't wait to be told what to optimise.
• Comfortable working cross‑functionally with Product, Analytics, CRM, Brand, Compliance, and Regional teams.
• Clear communicator who can turn data, creative results, and campaign insights into practical decisions.

Nice To Have:

• Experience in fintech, payments, remittance, banking, crypto, or another regulated consumer category.
• Experience scaling paid social acquisition across multiple geographies, corridors, or migrant/remittance audiences.
• Deeper affiliate and mobile partner experience: sourcing, negotiating, launching, and scaling affiliate networks, OEM/preload partners, app discovery partners, or influencer affiliate programmes.
• Exposure to emerging channels such as Reddit, Spotify, CTV, creator whitelisting, programmatic mobile, content affiliates, or comparison sites.
• Strong understanding of creative testing frameworks, performance storytelling, creator whitelisting, and paid social creative production workflows.
• Experience with mobile ad networks, app growth platforms, or referral partner programmes.
• Experience balancing growth, compliance, brand safety, and customer quality in regulated markets.

Why Join Paysend?

• Make a Global Impact: Directly impact millions of users worldwide.
• Accelerate Your Career: Benefit from internal mobility, mentoring programs, and continuous learning opportunities.
• Thrive in a Connected, Global Organization: Collaborate with colleagues across our international hubs and more.
• Embrace a Principle‑Driven & Focused Culture: Work in an organization guided by strong principles and values that actually help you achieve more than you thought possible.
• Enjoy Competitive Compensation and Benefits: Receive a competitive salary, benefits, and flexible work arrangements.