Senior Marketing Analyst

We’re hiring a Senior Marketing Analyst to transform marketing and customer data into decision ready insights for Paysend’s Consumer business. You will work end-to-end, aligning marketing data and measurement with business goals, ensuring the right tracking is in place, and turning performance signals into actionable insights. You will translate findings into clear, practical recommendations that the marketing team and leaders can actually use. Day to day, you will partner with Marketing, Commercial, Finance, and Product teams to answer the “so what”: what’s driving performance, what’s holding us back, and what we should do next to hit company targets. Your work will help teams move faster, prioritise confidently, and make better decisions across the business.

You will bring a scientific mindset to marketing measurement, framing hypotheses, defining success criteria, and applying the right statistical methods to evaluate impact with confidence. You will support analysis across the full customer lifecycle, from acquisition and activation through engagement and retention, spanning paid, CRM, and organic channels. Along the way, you’ll uncover the drivers behind performance using tools like customer LTV, cohort analysis, and marketing attribution to guide where we invest and how we grow.

If you are curious, have a builder mindset, and enjoy solving ambiguous and complex problems, this role is for you! You will help coach teams on data best practices, raising the bar for how Paysend uses data to make decisions.

What You’ll Do (Responsibilities)

• Marketing Measurement: Own performance measurement for Consumer Marketing across paid, CRM, and organic channels, spanning acquisition, activation, and retention to drive our success metrics and business outcomes.
• Use Statistical Methods to Drive Decisions: Build and maintain customer LTV, payback, and customer cohort models, and translate outputs into actionable channel recommendations.
• CRM Insights: Partner with CRM teams to analyse campaign performance and journey health: segmentation, targeting, trigger logic, engagement/retention metrics tied to our business objectives.
• Paid Channel and Organic Insights: Drive paid and organic channel optimisation through actionable insights on what is driving acquisition efforts.
• Storytelling through Data: Craft simple and easily digestible visuals and narratives that clearly outline insights, recommendations, outcomes, and trade-offs for marketing team and leaders.
• Scientific approach to problem solving: Support instilling a scientific mindset to analytics by framing problems with explicit hypotheses, success criteria, and a measurement plan.
• Insight automation to drive action: Work with Data Engineering to automate and improve tracking, build data pipelines, and validate data quality.
• Self-serve enabler: Build dashboards and programmatic views for core metrics and automate recurring readouts.
• Raising data bar: Champion a data excellence mindset across Paysend, ensuring other teams have the literacy, tools and support to make data driven decisions.

What You’ll Need To Be Successful In This Role

• Essential qualifications:

• Education: Bachelor's degree in mathematics, engineering, economics, statistics or another quantitative field (or equivalent additional experience).
• Experience: 3-5+ years as marketing analyst, ideally in a high-growth environment.
• Tooling: Advanced SQL; working Python (e.g., pandas, numpy, stats models) for analysis/modeling.
• Statistical Methods: Strong statistical foundations (marketing attribution, LTV, MMM) to drive business outcomes.
• Data Storytelling: Strong data visualisation and written synthesis for technical and non-technical audiences.
• Execution: Comfort working with highly diverse datasets and problem statements.

• Master’s degree in mathematics, economics, statistics or another quantitative field.
• Fintech, payments, remittance experience is a plus.
• Familiarity with martech analytics tools and platforms.
• Attribution and incrementality experience, including privacy aware measurement.
• Diverse set of analytics skills ranging from general analytics to statistics and programming.

Why Join Paysend?

• Make a Global Impact: Directly impact millions of users worldwide.
• Accelerate Your Career: Benefit from internal mobility, mentoring programs, and continuous learning opportunities.
• Thrive in a Connected, Global Organization: Collaborate with colleagues across our international hubs.
• Embrace a Principle-Driven & Focused Culture: Work in an organization guided by strong principles and values.
• Enjoy Competitive Compensation and Benefits: Receive a competitive salary, benefits, and flexible work arrangements.