At a Glance
- Tasks: Create and optimise engaging content to boost Paysafe's digital visibility.
- Company: Join a leading payments platform with a global impact.
- Benefits: Flexible hours, free breakfast, wellness room, and discounts on tech products.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
- Why this job: Make a real difference in the world of payments while developing your SEO skills.
- Qualifications: 2+ years in content writing and SEO; strong communication and organisational skills.
The predicted salary is between 36000 - 60000 £ per year.
Paysafe is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions.
Paysafe is hiring for a SEO Content Marketing Specialist with a focus on SEO, you will be instrumental in enhancing the digital visibility of Paysafe’s brands. Joining our dynamic Digital Marketing team, you’ll drive growth in organic search and AI reach by executing SEO and GEO strategies, while optimizing content and websites for both traditional search engines and emerging AI-powered platforms. Your work will span diverse audiences and themes, with a strong emphasis on developing content for payments, betting, and gaming.
What Paysafe stands for: Being open and honest. Keeping focused. Operating with Courage. Pioneering the future. Our values and culture are driven by Equality, Development, Social Responsibility and Wellbeing.
How we work: We follow a hybrid working model, spending an average of three days per week at our office location. The office is located in Gresham Street next to St Paul’s cathedral with easy access and transport links.
The impact you will have:
- Content Production: Manage content creation with external agencies and produce in-house content when required, ensuring all output is high-quality, authoritative, and aligned with SEO/GEO best practices, brand tone, and value proposition.
- Product and Brand Expertise: Develop in-depth knowledge of our brands and products to ensure content accuracy, tone, and compliance by working closely with teams such as Legal, Brand and Product to review and validate content.
- Agency Management: Coordinate with external agencies to plan and implement strategies across all SEO pillars. Ensure outputs meet quality standards and align with business objectives.
- SEO/GEO Optimisation: Ensure content is set up for maximum visibility across traditional search engines and generative AI platforms. Optimise for readability, and engagement, while structuring content to be AI-friendly.
- Content Publishing: Utilise our CMS to update and publish content across our websites.
- Off-page SEO: Build brand authority and trust signals through strategic off-page SEO to strengthen reputation and improve search and LLM visibility.
- Stakeholder Management: Liaise with internal teams to communicate plans, request feedback, and deliver SEO/GEO initiatives.
- Performance Monitoring and Reporting: Track and analyse SEO/GEO performance using tools such as Google Search Console and Profound, and report on KPIs such as AI share of voice and commercial impact to inform strategy and drive ongoing optimisation.
- Testing and Innovation: Explore and test new methods to enhance visibility in generative engines and AI-powered search results.
What we’re looking for:
- Bachelor’s or educational degree in Marketing, Business, Communications, or related field, required; or additional experience in lieu of education, required.
- Minimum 2 years’ experience in content writing and SEO, required.
- Proven experience in on-page and off-page SEO; technical SEO knowledge is a plus.
- Excellent writing skills with the ability to create compelling, action-driven content.
- Familiarity with CMS platforms for uploading and managing content.
- Proficient in using SEO tools such as Google Search Console, GA4, Semrush, Ahrefs, or similar.
- Up-to-date knowledge of SEO and GEO best practices and industry trends.
- Experience in the betting and gaming industry is desirable.
- Experience collaborating with global, cross-functional marketing teams.
- Proficiency in English (both written and spoken) is required; knowledge of additional languages is considered a plus.
- Strong organisational skills with the ability to multi-task.
- Strong communication skills and attention to detail.
- A proactive, upbeat, and confident attitude.
A snippet of what you’ll get in return:
- Flexible working hours.
- Option to buy or sell your holiday and carry over up to 5 days into the next year.
- Social events on our roof top terrace with views onto St Pauls Cathedral.
- Fully equipped facilities include showers, hairdryers and straighteners and fresh towels.
- Free breakfast, fresh fruit and snacks.
- Dedicated wellbeing room.
- Enhanced paid family policies.
- Discounts on memberships via vitality including gyms, leisure centres, yoga/Pilates across the country.
- Support purchasing Apple and LG products via Stormfront technology.
- Join our six employee-led equality communities.
- Four paid charity days.
- Summer hours during June, July and August with a 3pm finish every Friday.
- Private health insurance & dental insurance, income protection, life assurance and more.
What to expect next:
- Phone screen with Talent Acquisition.
- Video interview with the Hiring Manager.
- In-person interview.
- Final HR interview with Talent Acquisition.
Paysafe is an equal opportunity employer. We value diversity and are committed to providing a work environment of mutual respect to everyone without regard to race, color, religion, national origin, age, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.
SEO Content Specialist employer: Paysafe
At Paysafe, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our hybrid work model allows for flexibility while providing ample opportunities for professional growth and development in the fast-paced world of digital marketing. Join us in our vibrant location, where you can make a global impact on the payments industry and enjoy a range of benefits designed to support your well-being and career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Content Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Paysafe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Paysafe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Paysafe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Paysafe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Content Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Paysafe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Paysafe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Paysafe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Paysafe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Paysafe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Paysafe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
