Director Sales Analytics (London)

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Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 29 years of online payment experience, an annualized transactional volume of $152 billion in 2024, and approximately 3,000 employees located in 12+ countries, Paysafe connects businesses and consumers across 260 payment types in over 48 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at

It starts here. Have a global impact on the world of payments.

As the Director, Sales Analytics at Paysafe, you will lead a team of Data analysts and data scientists focused on enabling data-driven decisions across our Sales and Relationship Management teams. Your work will inform our go-to-market strategy, deepen our understanding of merchant behaviour, and drive initiatives around acquisition, retention, and growth for our SMB segment. This role blends hands-on analytics, strategic thinking, and cross-functional collaboration to directly impact business outcomes, reporting into VP – AI and Analytics.

What Paysafe stands for:

• Being open and honest.
• Keeping focused .
• Operating with Courage .
• Pioneering the future.

Our values and culture are driven by Equality, Development, Social Responsibility and Wellbeing. If you want to find out more about life at Paysafe, check out our careers page here .

How we work:

We follow a hybrid working model, spending an average of three days per week at our office location.The office is located in Gresham Street next to St Paul’s cathedral with easy access and transport links via St Paul’s, Bank, Cannon Street, City Thameslink, Liverpool Street, Farringdon, Mansion House.

The impact you will have:

• Develop AI-powered GTM strategies to boost the number of quality leads, conversion rate and scalability, specifically for SMB merchants
• Conduct deep-dive analyses on merchant attrition to provide actionable insights to reduce attrition, uncover behavioural patterns, operational triggers, and segment-level trends that inform retention strategies
• Design and lead go-to-market (GTM) analytics strategies that optimize sales funnel conversion rates for SMB merchants
• Build and maintain dashboards that provide clear visibility into sales performance, pipeline metrics, and funnel conversion
• Develop attrition models to identify early warning signals and drive interventions that reduce merchant churn
• Collaborate with Sales and Relationship Management teams to create data-driven playbooks that enhance engagement and drive revenue outcomes
• Ensure data integrity and consistent definitions across reporting platforms to enable trusted decision-making at all levels of the organization
• Lead, mentor, and inspire a high-performing team of data scientists and data analysts
• Foster a collaborative and innovative environment that encourages continuous learning and growth

What we're looking for:

• 10+ years of experience in sales analytics, GTM strategy, or related fields, with a strong focus on supporting SMB-focused sales teams
• Proven expertise in building and deploying predictive models and dashboards using tools like SQL, Python/R, Power BI
• Deep understanding of sales and customer lifecycle metrics, including acquisition, engagement, retention, and churn analysis
• Strong ability to translate business questions into analytical approaches and communicate findings clearly to non-technical audiences
• Track record of influencing senior stakeholders and driving change through data insights and strategic recommendations
• Experience leading a high-performing team, with excellent project management and cross-functional collaboration skills
• Experience with global payment systems, e-commerce platforms, and financial technologies preferred

A snippet of what you’ll get in return:

• Make your day work for you with our flexible working hours.
• You decide what your holiday looks like with the option to buy or sell your holiday and carry over up to 5 days into the next year.
• Enjoy social events on our roof top terrace with views onto St Pauls Cathedral.
• Our fully equipped facilities include showers, hairdryers and straighteners and fresh towels.
• Start your day with a free breakfast, fresh fruit and snacks.
• Take a breather in our dedicated wellbeing room.
• Spend time with those important to you with our enhanced paid family policies.
• Test our products Skrill and Neteller. Upon joining we will award you £50 into each wallet.
• Enjoy our discounts on memberships via vitality including, gyms, leisure centres, yoga/Pilates across the country.
• Need a new Laptop or TV? We offer support purchasing Apple and LG products via Stormfront technology.
• Join our six employee-led equality communities and help foster a workplace that celebrates diversity and create opportunities to collaborate and learn.
• Give back to the community with four paid charity days.
• Kickstart your weekend early with our summer hours during the months of June, July and August with a 3pm finish every Friday.
• Let’s not forget, we also offer: Private health insurance (pre-existing conditions are included) & dental insurance, income protection, life assurance and more.

Paysafe is an equal opportunity employer. We value diversity and are committed to providing a work environment of mutual respect to everyone without regard to race, color, religion, national origin, age, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.

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