Director, Global Consumer Marketing

About Paysafe

Paysafe is a global payments platform powering the experience economy, with a strong focus on the iGaming, video gaming, e-commerce, retail, travel and hospitality sectors. With 30 years of expertise in payment technology, Paysafe helps businesses and consumers lift every experience through seamless, secure payment solutions, including card payments, digital wallets such as Skrill, eCash solutions like PaysafeCard, and a suite of local payment methods. With approximately 2,900 employees across 12 countries and an annualised transactional volume of $167 billion in 2025, Paysafe connects people and businesses worldwide through innovative digital payment experiences.

Role Summary

Paysafe is seeking a Director, Global Consumer Marketing, to lead our global campaign function and bring to life impactful consumer experiences across the experience economy, with a strong focus on iGaming, video gaming, ecommerce, online trading, retail, travel, and hospitality. This role is responsible for shaping and delivering end-to-end consumer journeys, from first touch through long‑term loyalty. Reporting to the SVP of Global Consumer Marketing, you will serve as the central driver of global consumer campaigns, translating strategy into bold, insight‑led programmes that connect with real people. The role will lead a team of campaign managers and collaborate closely with our Center of Excellence, our in‑house agency, to deliver campaigns across channels with creativity, consistency, and precision.

This is a role for a big thinker and builder. The perfect candidate is someone who can develop compelling ideas and scale them globally. The focus is on driving meaningful user acquisition, deepening engagement, and building lasting customer relationships. Success means delivering campaigns that are creative and customer‑centric, while also measurable, scalable, and commercially impactful, turning marketing into a true growth engine.

Success in This Role Looks Like

• Bold, scalable campaigns that drive meaningful new user growth globally.
• Consistent, high‑quality execution across channels, regions, and markets.
• Strong alignment between strategy, campaign management, and execution.
• Measurable improvements in acquisition, engagement, and revenue.
• A high‑performing team delivering with speed, creativity, and accountability.

The Impact You Will Have

• Campaign Strategy & Big Idea Development: Translate strategy into bold, differentiated campaign ideas that can scale globally. Define clear objectives, target audiences, value propositions, and success metrics with a strong emphasis on new user growth.
• Global Campaign Leadership: Lead the development and orchestration of multi‑channel campaigns across brands, regions, and countries, ensuring consistency in strategy while enabling local relevance. Drive campaigns that cut through and deliver measurable impact.
• Cross‑Functional Alignment: Lead with collaboration, acting as the central point of coordination across Product, Commercialisation, Brand, MarTech, and regional teams to align goals, messaging, timelines, and execution.
• COE Partnership & Execution: Partner closely with internal agency to bring campaigns to life across channels. Ensure high‑quality campaign plans, clear priorities, and seamless execution across paid media, CRM, lifecycle, in‑product, partnerships, and social.
• Growth & Performance Focus: Drive acquisition at scale with a relentless focus on new user growth, powered by AI‑driven insights, data, experimentation, and continuous optimisation across channels and markets.
• Measurement & Insights: Track performance frameworks tied to acquisition, engagement, and lifetime value. Pivot planning based on actionable insights and executive‑ready reporting to inform decision‑making and improve outcomes.
• Brand Consistency at Scale: Ensure all campaigns reinforce Paysafe’s global brand while adapting effectively for different markets, audiences, and cultural contexts.
• Team Leadership: Lead and develop a global team of campaign managers responsible for planning and coordinating campaigns across the full lifecycle. Establish clear operating rhythms, prioritisation, and governance. Build and inspire a high‑performing global team. Foster a culture of creativity, accountability, speed, and continuous improvement.

What We’re Looking For

• Bachelor’s degree in Marketing or equivalent; or relevant experience in lieu of a degree, required.
• 10+ years in consumer marketing, campaign leadership, or lifecycle marketing, required.
• Proven history of developing big, scalable campaign ideas that deliver measurable commercial impact across the experience economy, with deep expertise in iGaming, video gaming, ecommerce, online trading, retail, travel, and hospitality.
• Experience leading multi‑channel, global campaigns across regions and markets.
• Strong background in performance marketing, CRM, and data‑driven decisioning.
• Experience leading and scaling teams in complex, matrixed organisations.

Professional Skills

• Strategic, customer‑obsessed campaign leader with strong commercial acumen.
• Integrates AI into everyday marketing processes to scale execution, increase speed, and drive continuous learning through always‑on experimentation and optimisation across channels, audiences, and lifecycle journeys.
• Highly fluent in data, performance metrics, and executive‑level storytelling.
• Exceptional stakeholder leadership across senior marketing, product, and commercial teams.
• Comfortable balancing vision with operational rigour.
• Outcome‑driven, adaptable, and able to lead through transformation.

A Snippet of What You’ll Get in Return

• Make your day work for you with our flexible working hours.
• You decide what your holiday looks like with the option to buy or sell your holiday and carry over up to 5 days into the next year.
• Enjoy social events on our roof‑top terrace with views onto St Paul’s Cathedral.
• Our fully equipped facilities include showers, hairdryers, and straighteners and fresh towels.
• Start your day with a free breakfast, fresh fruit and snacks.
• Take a breather in our dedicated wellbeing room.
• Spend time with those important to you with our enhanced paid family policies.
• Test our products Skrill and Neteller. Upon joining we will award £50 into each wallet.
• Enjoy our discounts on memberships via Vitality including gyms, leisure centres, yoga/Pilates across the country.
• Need a new laptop or TV? We offer support purchasing Apple and LG products via Stormfront technology.
• Join our six employee‑led equality communities and help foster a workplace that celebrates diversity and creates opportunities to collaborate and learn.
• Give back to the community with four paid charity days.
• Kickstart your weekend early with our summer hours during the months of June, July and August with a 3pm finish every Friday.
• We also offer private health insurance (pre‑existing conditions are included) & dental insurance, income protection, life assurance and more.

How we work

We follow a hybrid working model, spending an average of three days per week at our office location. The office is located in Gresham Street next to St Paul’s Cathedral with easy access and transport links via St Paul’s, Bank, Cannon Street, City Thameslink, Liverpool Street, Farringdon, Mansion House.

Equal Employment Opportunity

Paysafe is an equal‑opportunity employer. We value diversity and are committed to providing a work environment of mutual respect to everyone without regard to race, colour, religion, national origin, age, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.