Director, AI-Driven & Customer Engagement Marketing

Paysafe is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through capabilities in payment processing, digital wallet, and online cash solutions. Paysafe has 29 years of online payment experience, an annualized transactional volume of $152 billion in 2024, and employs approximately 3,300 people in 12+ countries.

Paysafe connects businesses and consumers across 260 payment types in 48 currencies through an integrated platform designed for mobile-initiated transactions and real-time analytics. In this leadership role, you’ll oversee the Marketing Customer Engagement team across all consumer and B2B brands within the Paysafe portfolio. You’ll champion best-in-class practices, marketing automation, and AI-powered personalization to drive engagement, retention, and lifetime value.

You’ll collaborate with MarTech, Product, Analytics, Creative, and Marketing teams to deliver impactful engagement strategies and act as the primary point of contact across the business for engagement initiatives. The AI component focuses on elevating engagement capabilities through personalization, predictive lead scoring, content generation, automated journey optimization, and AI-driven email template creation.

• Set the strategic direction for global Customer Engagement, ensuring alignment with Paysafe’s commercial and marketing objectives.
• Act as a senior leader within the Marketing Centre of Excellence, influencing enterprise-wide strategies and representing engagement priorities at the executive level.
• Own the engagement and AI innovation roadmap, driving transformation across consumer and B2B brands.
• Serve as the primary business leader for engagement initiatives, ensuring cross-functional alignment and accountability.
• Champion AI adoption across engagement programs, including advanced personalization, predictive analytics, dynamic content generation, and automated journey orchestration.
• Lead the integration of AI technologies into marketing automation frameworks, ensuring scalability and measurable impact.
• Drive continuous innovation by evaluating emerging AI tools and best practices to maintain Paysafe’s leadership in marketing technology.
• Collaborate with MarTech, Product, Analytics, Creative, and Marketing leadership to embed AI-driven engagement strategies into broader initiatives.
• Partner with senior stakeholders to ensure engagement programs deliver measurable business outcomes and customer value.
• Oversee global multi-channel campaigns (email, push, SMS), leveraging AI-driven segmentation and predictive modeling to maximize engagement, retention, and ROI.
• Define KPIs and success metrics, using AI-powered analytics to provide actionable insights to senior leadership.
• Ensure adherence to regulatory, data privacy, and brand standards while implementing ethical AI practices across all engagement activities.
• Build and lead a high-performing global team, mentoring senior managers and fostering a culture of innovation and accountability.
• Develop future leaders, ensuring succession planning and capability building within the engagement function.

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 5+ years of Salesforce Data360 (formerly Data Cloud) experience from strategy to implementation and measurement.
• 7+ years of experience in customer engagement, lifecycle marketing, or marketing automation, ideally in a global, multi-brand organization.
• 3+ years of proven leadership experience, including setting strategy and driving execution for engagement or lifecycle marketing teams.
• Proven experience utilizing AI technology for marketing automation.
• Hands-on experience with enterprise engagement platforms such as Salesforce Marketing Cloud/Pardot, Oracle Responsys, or similar.
• Demonstrated success implementing AI-driven engagement initiatives, including predictive lead scoring, personalization, automated content, and journey optimization.
• Deep understanding of data structures, segmentation, scoring models, and multi-channel lifecycle strategies across email, push, and SMS.
• Strong analytical skills with the ability to interpret complex behavioral and engagement data to generate actionable insights.
• Excellent stakeholder management and influencing skills to align senior leadership and cross-functional teams.
• Experience managing global campaigns across multiple markets and diverse customer segments.
• Exceptional project management capabilities to lead multiple initiatives with quality and timeliness.
• Proactive, innovative leader with a passion for AI-powered personalization and data-driven marketing excellence.

• Flexible working hours.
• Holiday buy/sell with carryover up to 5 days.
• Social events and a dedicated wellbeing room.
• Free breakfast, fruit and snacks; access to on-site facilities.
• Perks including product trials (Skrill and Neteller) with £50 credit on joining.
• Participation in employee equality communities and a diverse, collaborative culture.
• Four paid charity days.
• Summer hours with a 3pm finish on Fridays in June–August.

This is a hybrid role based in Jacksonville or London, requiring three days per week onsite.

Paysafe is an equal opportunity employer. We value diversity and are committed to providing a work environment of mutual respect to everyone without regard to race, color, religion, national origin, age, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.