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- Tasks: Lead marketing activities for PayPoint, driving leads and revenue through various channels.
- Company: Join PayPoint, a leader in omnichannel payments solutions, partnering with corporate clients.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a vibrant team, shaping marketing strategies that make a real impact.
- Qualifications: 5+ years in marketing, strong communication skills, and a proactive attitude required.
- Other info: Experience in payments or banking is a plus; familiarity with Salesforce and MailChimp is desirable.
The predicted salary is between 43200 - 72000 £ per year.
Role Overview
The Marketing Manager for Payments and Banking is responsible for executing marketing activities for PayPoint to corporate clients, driving leads and revenue for the business. The ideal candidate will have experience in a B2B marketing role developing and executing marketing campaigns across a variety of channels and the ability to manage multiple projects simultaneously.
This role is a hybrid role based at our head office in Welwyn Garden City AL7 1EL.
Brands In Play
- PayPoint
Responsibilities:
- Support creation and lead execution of the company’s marketing & PR plan for corporate clients that positions PayPoint Group brands as strategic partners for providing omnichannel payments solutions and platforms.
- Work closely with the business heads for the Payments & Banking division, developing and executing marketing plans that support the strategic and operational plans for each division as well as holistically, driving sales and adoption via multiple channels.
- Manage marketing campaigns, including planning, execution, and evaluation, working with the wider Marketing team to deliver them.
- Work with the CRM team (via Salesforce, and other MI) to track and record leads and sales, brand awareness and perception, and to make proactive recommendations of sources of additional growth.
- Support development and management of the PayPoint websites and content, working closely with the Creative, Digital and UX teams.
- Create and produce pitch, tender and bid documents and presentations that are clear, concise, persuasive and tailored to the specific client or opportunity.
- Attend industry events and promote PayPoint services to potential clients and partners.
- Track and analyse marketing data to measure the effectiveness of our marketing campaigns.
- Brand ownership, ensure brands are expressed in a consistent way internally across all touchpoints.
- Support execution of PR strategy with day-to-day ownership of overall PR and communications for the corporate audience.
- Understand and adhere to Data Protection legislation and guidelines and ensure all marketing communications adhere to relevant legal requirements.
- Work alongside relevant business partners and Finance team to ensure correct tracking and accountability across all marketing budgets.
Candidate Profile
Essentials:
- 5+ years of experience in marketing.
- Positive, self-starter attitude and desire to learn.
- Experience in developing and executing marketing campaigns across a variety of channels, including digital, social, and print.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Ability to deal with ambiguity.
- Ability to manage multiple projects simultaneously.
- Ability to work under pressure and meet deadlines.
Desirable:
- Previous experience within the payments and banking/corporate rewards and engagement industries.
- Previous experience of working with Umbraco, Salesforce Account Engage and MailChimp.
- Degree, recognised marketing qualification or relevant industry experience.
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Marketing Manager employer: PayPoint plc.
Contact Detail:
PayPoint plc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network with professionals in the payments and banking industry. Attend relevant events or webinars to connect with potential colleagues and learn more about the latest trends. This can help you gain insights into what companies like us are looking for in a Marketing Manager.
✨Tip Number 2
Familiarise yourself with the tools and platforms mentioned in the job description, such as Salesforce and MailChimp. Having hands-on experience with these tools will not only boost your confidence but also demonstrate your readiness to hit the ground running if you join our team.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've executed in the past. Be ready to share metrics that showcase your success in driving leads and revenue, as this will highlight your ability to contribute to our goals at StudySmarter.
✨Tip Number 4
Stay updated on the latest marketing trends, especially in B2B sectors. Understanding current strategies and technologies will help you articulate how you can bring value to our marketing efforts and align with our vision at StudySmarter.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and showcases your ability to manage multi-channel campaigns. Use specific examples that demonstrate your success in driving leads and revenue.
Craft a Compelling Cover Letter: Write a cover letter that addresses the key responsibilities of the Marketing Manager role. Emphasise your experience with marketing plans, campaign execution, and collaboration with teams, while also showcasing your proactive attitude.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are essential for this role, ensure your application is free from errors and clearly articulates your thoughts. Consider including a brief example of a successful pitch or presentation you've created.
Highlight Relevant Tools and Experience: Mention any familiarity with tools like Salesforce, Umbraco, or MailChimp in your application. If you have experience in the payments or banking industries, be sure to include that as well, as it will strengthen your application.
How to prepare for a job interview at PayPoint plc.
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous experience in B2B marketing during the interview. Discuss specific campaigns you've executed and the results achieved, as this role heavily focuses on driving leads and revenue for corporate clients.
✨Demonstrate Project Management Skills
Since the role requires managing multiple projects simultaneously, be prepared to discuss how you prioritise tasks and manage deadlines. Share examples of how you've successfully juggled various marketing initiatives in the past.
✨Familiarise Yourself with PayPoint's Services
Before the interview, take some time to research PayPoint and its offerings in the payments and banking sector. Understanding their services will help you tailor your responses and show genuine interest in the company.
✨Prepare for Data-Driven Discussions
As the role involves tracking and analysing marketing data, be ready to discuss how you've used data to evaluate campaign effectiveness in your previous roles. Bring examples of metrics you've tracked and how they influenced your marketing strategies.
