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- Tasks: Support the Social Media Manager in executing a dynamic social media strategy.
- Company: Join Love2shop, a brand focused on enhancing customer engagement and awareness.
- Benefits: Enjoy a hybrid work model with flexible remote options and creative corporate perks.
- Why this job: Be part of an innovative team that values collaboration and creativity in a vibrant culture.
- Qualifications: Strong copywriting skills and a passion for social media are essential; degree preferred but not required.
- Other info: Work closely with influencers and gain hands-on experience in a fast-paced marketing environment.
The predicted salary is between 28800 - 43200 £ per year.
This role is a hybrid role with 2 days a week in our Chapel Street office in Liverpool. To provide support to the Social Media Manager in the implementation of an annual Social Media strategy which builds our external perception, awareness and engagement with the Love2shop brands.
Creation of ‘on brand’ and compliant content to support seasonal campaigns and product launches for all other marketing channels.
Principal Accountabilities:
- Contribute to a planning calendar of activity and content that will improve perception and build awareness of the Love2shop brands and increase customer engagement.
- Create and post content on our social media platforms, working closely with the Social Media Manager to ensure messaging is innovative, relevant, on brand and of high quality.
- Monitor social media channels on a day-to-day basis, facilitating interaction, conversation and ongoing sharing of content with the target audiences.
- Assist in maintaining and improving engagement and reach levels with our customer base.
- Assist in providing post campaign analysis with clear recommendations for improvements.
- Working with the wider marketing team, create content for integrated marketing campaigns.
- Work with a network of influencers to further enrich content and reach.
- Collaborate with digital marketing and web content to integrate activity that aids SEO and builds online links.
- Be a brand guardian: ensure a consistent tone of voice, look and feel is presented for each of the brands.
- Working with Legal and Compliance, ensure content and communications are compliant with FCA (where applicable) and provide a clear representation of the customer offer/terms and conditions.
- Behave in line with the company values: collaborative, respectful, empathetic, dynamic.
Technical Competencies (Knowledge, Skills & Experience Needed):
- Excellent copywriting skills with demonstrable ability to adapt tone of voice.
- Demonstrable understanding of social media channels including Meta, TikTok, LinkedIn, YouTube, X and how they are used to drive customer engagement.
- Comfortable in front of and behind the camera for reactive social media content.
- Comfortable creating social-first short form video content on platforms such as CapCut and TikTok.
- Experience of implementing and monitoring social campaigns.
- A passion for social media and online culture.
- Superb communication skills with ability to communicate across all levels and develop relationships with key internal and external contacts.
- Knowledge with social tools; Sprout Social, Meta Business Suite, CapCut and Canva an advantage.
- Educated to degree level with a marketing or business qualification desirable but not essential.
Content Executive employer: PayPoint plc
Contact Detail:
PayPoint plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Executive
✨Tip Number 1
Familiarise yourself with the Love2shop brands and their current social media presence. Understanding their tone of voice and the type of content they share will help you align your ideas with their strategy, making you a more attractive candidate.
✨Tip Number 2
Showcase your creativity by preparing a few sample social media posts or campaign ideas that reflect the brand's identity. This proactive approach can demonstrate your understanding of their needs and your ability to contribute from day one.
✨Tip Number 3
Engage with the company's social media channels before your interview. Comment on their posts or share relevant content, showing your enthusiasm for the brand and your willingness to be part of their community.
✨Tip Number 4
Network with current or former employees on platforms like LinkedIn. Gaining insights into the company culture and expectations can give you an edge in your application and help you tailor your approach to fit their values.
We think you need these skills to ace Content Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management and content creation. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of the Love2shop brands. Mention specific examples of how you've successfully engaged audiences in previous roles.
Showcase Your Copywriting Skills: Include samples of your writing or links to social media posts you've created. This will help demonstrate your ability to adapt tone of voice and create engaging content that aligns with brand guidelines.
Highlight Technical Competencies: Mention any experience you have with social media tools like Sprout Social, Meta Business Suite, or CapCut. If you have knowledge of SEO practices or video content creation, be sure to include that as well.
How to prepare for a job interview at PayPoint plc
✨Showcase Your Copywriting Skills
Prepare examples of your best copywriting work to demonstrate your ability to adapt tone and style. Be ready to discuss how you approach creating content that aligns with brand voice and engages audiences.
✨Know Your Social Media Platforms
Familiarise yourself with the specific social media channels mentioned in the job description. Be prepared to discuss how you would use each platform to enhance customer engagement and awareness for the Love2shop brands.
✨Demonstrate Your Passion for Social Media
Express your enthusiasm for social media and online culture during the interview. Share insights on current trends and how they can be leveraged to create innovative content that resonates with target audiences.
✨Prepare for Scenario Questions
Anticipate questions about how you would handle specific situations, such as creating a campaign or responding to negative feedback on social media. Think through your strategies and be ready to provide clear, thoughtful responses.
