Consumer Paid Media, Manager in London

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers.

As a PayPal Paid Media Marketing Manager within the Consumer Marketing organization, you will play a key role in bringing PayPal’s mission and value to life for consumers. As a full-funnel marketer, you’ll use data and insights to understand customer needs, identify opportunities, and build campaigns that drive awareness, consideration, and conversion. This role requires strong analytical thinking, creativity, and collaboration across teams including analytics, brand, legal, martech, and media agencies.

You will lead and optimize paid media campaigns across the funnel, balancing brand and performance goals to drive growth. The ideal candidate is organized, accountable, and influential, with a proven track record of delivering effective campaigns and strong knowledge of the UK market, including media channels and audience behavior.

Essential Responsibilities:

• Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue.
• Leverage data and technology to optimize marketing strategies and campaign performance.
• Collaborate with cross-functional teams to align marketing initiatives with organizational goals.
• Identify growth opportunities by analyzing and synthesizing data from multiple sources.
• Track, measure, and report program performance, optimizing for efficiency and scalability.
• Lead A/B testing and iterative optimization of campaigns and marketing programs.
• Optimize team structure and processes to foster a culture of high performance and innovation.

Minimum Qualifications:

• 5+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications:

• Effectively strategize, manage, execute, and report on new areas of growth across the paid media marketing funnel.
• Own paid media agency Consumer strategic planning for UK, roadmapping, and identifying improvements to ways of working to drive efficiency.
• Collaborate closely with brand and integrated marketing teams to ensure top quality and on-time creative delivery, execution, and iterative testing cadence.
• Leverage data-driven approach to analyze and drive campaign optimizations alongside Analytics, Business Intelligence, and Martech teams.
• Close collaboration with media teams in various markets to share learnings and opportunities for scale.
• Support product marketing leads in business casing and executing high growth strategies and strategically incorporate product innovations into paid media messaging.
• Partner with privacy, risk, legal, and compliance to source and evaluate external opportunities for enhancing media program.
• Own paid media customer journey through landing page and app store testing to drive higher conversion rates.
• Champion changes to operational efficiencies, identifying cross-functional solutions to streamline media workflows.
• Guides publisher partner relationships with core channels partners (i.e. Google, Meta, etc.).
• Drive media learning agendas at the channel and publisher level through the lens of audience, creative, format, and tactical testing.
• Partner closely with Analytics to continue to build and evolve paid media incrementality story.
• Drive connectivity to Consumer segment squads (acquisition, engagement, and brand) to ensure strategies are cohesive and aligned across paid and owned and drive monthly readouts to these stakeholders.
• Stays updated with the latest industry trends and identifies new opportunities to drive optimal campaign performance and clear measurement outcomes.
• Partners with Martech, Media Enablement, and Media Ops to drive solutions forward to strengthen paid media measurement and platform signals through business casing for leadership approval.

Required Skills:

• A minimum of 8+ years of experience in digital marketing, with experience across the funnel.
• Experience in running media campaigns in UK market.
• In-depth knowledge of paid media channels.
• Familiarity with managing and scaling linear TV, OOH, Audio, and other traditional paid media programs as well as performance marketing.
• Strong analytical and data-driven mindset to draw out actionable insights and make data-backed decisions.
• Proven ability to develop and implement effective paid media strategies aligned with core business objectives.
• Experience in managing an agency team, including planning, prioritization, and guidance.
• Strong track record of working with external vendors and internal partners, e.g. media and creative agencies.
• 4+ years experience in working cross-functionally with analytics/martech teams.
• Comfortable with communicating and pitching growth opportunities to segment and leadership teams.
• Excellent verbal, written, presentation, and interpersonal communications skills.
• Operate autonomously to deliver results and self-starter who naturally becomes a resourceful addition to the team and who knows when/how to escalate risks or blockers when necessary.
• Thrives in a fast-paced environment.
• High proficiency in Excel/Google Sheets, PowerPoint, and ad platforms.
• Excels in stakeholder management, and the ability to juggle projects and business priorities across a variety of segments.
• Understanding of the financial services, financial tech, and payments industry/ecosystem a plus.
• Naturally curious and dive-head-first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity.
• Strongly resonate and aim to manifest our company-wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First.
• Experience constructing and successfully communicating business cases to explain new opportunities to stakeholders.
• Bachelor’s Degree required.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes. Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains.

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset - you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.