At a Glance
- Tasks: Lead product marketing strategies and collaborate with cross-functional teams to drive growth.
- Company: Join Payhawk, a leading fintech company revolutionising spend management for businesses worldwide.
- Benefits: Enjoy 30 days holiday, health insurance, fitness membership, and competitive pay.
- Other info: Work in a diverse team with opportunities for career growth and international exchange.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of fintech.
- Qualifications: 2+ years in B2B product marketing, strong communication skills, and data-driven mindset.
The predicted salary is between 60000 - 80000 £ per year.
Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future‑facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast‑growing and mature multinational companies in 32 countries including LuxAir and Wagestream.
With offices in New York, London, Berlin, Munich, Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work‑life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.
About the Role
We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross‑functional GTM Pods strategy—small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product‑lead brand. You will work closely with product leadership and strategically lead a team of marketing experts. To excel in this role you need to be data‑driven, a great collaborator, have high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesize information to create compelling go‑to‑market strategies.
Key Responsibilities
- Become an expert and centralise understanding of our buying audience (customers & personas)
- Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem
- Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience
- Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on
- Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle
- Partner with Product to define the product strategy and roadmap based on market and sales insights
- Partner with Product on product Design Sprints to research and plan the go‑to‑market proposition of new features
- Lead the creation and maintenance of competitive enablement for Sales and Product teams
- Oversee goals, strategy and execution for new product and feature launches
- Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment
- Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion
Qualifications
- 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high‑growth startup environment
- A highly skilled communicator with deep expertise in writing, storytelling, and live enablement. You possess a strong track record of transforming complicated concepts into easily digestible and engaging content, including white papers, web pages, videos, ROI calculators, and presentations
- Proven ability to leverage advanced AI tools to accelerate marketing results, specifically across content generation, rapid messaging optimisation, and market intelligence analysis.
- You are an analytical, data‑driven and customer‑obsessed decision‑maker
- You are humble but ambitious and eager to make an impact
Company Benefits
- 30 days holiday paid leave
- Payhawk company card
- Monthly travel allowance
- Health insurance
- Fitness membership
- Competitive compensation package
- Exchange program to another one of our offices (London, Paris, Berlin, Barcelona, Sofia)
Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the country they apply for. Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Senior Product Marketing Manager employer: Payhawk
At Payhawk, we pride ourselves on being an exceptional employer that champions a culture of innovation and collaboration. Our London headquarters offers a dynamic work environment where employees enjoy generous benefits such as 30 days of paid leave, health insurance, and opportunities for professional growth through our exchange programme across multiple European cities. We are committed to fostering diversity, work-life balance, and continuous learning, making Payhawk a truly rewarding place to advance your career in the fintech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Payhawk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Payhawk are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Payhawk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Payhawk. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Payhawk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Payhawk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Payhawk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Payhawk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Payhawk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Payhawk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
