Product Marketing Manager

Product Marketing Manager

Full-Time 36000 - 60000 £ / year (est.) No working from home possible
Payhawk

At a Glance

  • Tasks: Lead product marketing strategies and collaborate with cross-functional teams to drive growth.
  • Company: Join Payhawk, a leading fintech company revolutionising spend management for businesses worldwide.
  • Benefits: Enjoy flexible hours, 30 days holiday, health insurance, and competitive pay.
  • Other info: Opportunities for career growth and exchange programmes across global offices.
  • Why this job: Make a real impact in a dynamic environment while shaping the future of fintech.
  • Qualifications: 2+ years in B2B product marketing, analytical mindset, and customer-focused.

The predicted salary is between 36000 - 60000 £ per year.

Company Mission

Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir, Quantive, and Wagestream. With offices in New York, London, Berlin, Munich, Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.

Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.

About The Role

We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy— small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-lead brand. You will work closely with product leadership and strategically lead a team of marketing experts.

To excel in this role you need to be data-driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesize information to create compelling go-to-market strategies.

Key Responsibilities

  • Become an expert and centralize understanding of our buying audience (customers & personas)
  • Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem
  • Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience
  • Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on
  • Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle
  • Partner with Product to define the product strategy and roadmap based on market and sales insights
  • Partner with Product on product Design Sprints to research and plan the go-to-market proposition of new features
  • Lead the creation and maintenance of competitive enablement for Sales and Product teams
  • Oversee goals, strategy and execution for new product and feature launches
  • Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment
  • Track, measure, and report against GTM pod goals and objectives

Qualifications

  • 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high-growth startup environment
  • You are an analytical and a data-driven decision-maker
  • You are customer-obsessed
  • You are humble but ambitious and eager to make an impact

Company Benefits

  • Flexible working hours
  • 30 days holiday paid leave
  • Payhawk company card
  • Monthly travel allowance
  • Health insurance
  • Fitness membership
  • Competitive compensation package
  • Regular team-wide events
  • Exchange program to another one of our offices (London, Paris, Berlin, Barcelona, Sofia).

Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the country they apply for. Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Product Marketing Manager employer: Payhawk

At Payhawk, we pride ourselves on being an exceptional employer that champions a culture of collaboration, innovation, and inclusivity. Our London headquarters offers a dynamic work environment with flexible hours, generous holiday leave, and opportunities for personal and professional growth through our exchange programme across multiple vibrant cities. Join us to be part of a forward-thinking team that values your contributions and supports your journey in the fast-paced world of fintech.

Payhawk

Contact Details:

Payhawk Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Product Marketing Manager

Tip Number 1

Get to know the company inside out! Research Payhawk's products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what we do.

Tip Number 2

Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral—always a bonus!

Tip Number 3

Prepare for interviews by practising common questions and crafting your own questions about the role and team dynamics. Show us that you’re not just a fit for the job, but also for our culture.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Payhawk.

We think you need these skills to ace Product Marketing Manager

Data-Driven Decision Making
Collaboration
Attention to Detail
Product Positioning
Value Proposition Development
Market Research
Go-to-Market Strategy

Some tips for your application 🫡

Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to work with us at Payhawk and how you can contribute to our mission.

Tailor Your CV:Make sure your CV is tailored to the Product Marketing Manager role. Highlight relevant experience in B2B product marketing and any SaaS background you have. We love seeing how your skills align with what we’re looking for!

Be Data-Driven:Since we’re all about data here at Payhawk, include specific examples of how you've used data to drive decisions in your previous roles. This will show us that you understand the importance of analytics in shaping marketing strategies.

Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!

How to prepare for a job interview at Payhawk

Know Your Audience

Before the interview, dive deep into understanding Payhawk's target customers and their pain points. Familiarise yourself with the personas they cater to, as this will help you articulate how your experience aligns with their needs.

Showcase Your Data Skills

As a Product Marketing Manager, being data-driven is crucial. Prepare examples of how you've used data to inform marketing strategies in the past. Be ready to discuss metrics and outcomes that demonstrate your analytical prowess.

Collaborate Like a Pro

Payhawk values collaboration across teams. Think of instances where you've successfully worked with product, sales, or marketing teams to launch a campaign or product. Highlight your ability to bridge gaps and foster teamwork.

Embrace Feedback

Demonstrate your openness to feedback during the interview. Share experiences where constructive critique led to improved outcomes. This aligns with Payhawk's value of seeking and providing feedback, showing you're a cultural fit.