Product Marketing Manager in London

Company Mission

Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London, it combines company cards, reimbursable expenses, and accounts payable into a single product. Its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries. With offices in New York, London, Berlin, Munich, Barcelona, Paris, Amsterdam, Vilnius, and Sofia, Payhawk is backed by renowned investors. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We encourage diversity and inclusion in all areas of our work. We believe in work-life balance, continual learning, and empowered teams.

About the Role

We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy—small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-led brand. You will work closely with product leadership and strategically lead a team of marketing experts. To excel in this role, you need to be data-driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesise information to create compelling go-to-market strategies.

Key Responsibilities:

• Become an expert and centralise understanding of our buying audience (customers & personas).
• Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem.
• Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience.
• Oversee the process for creating impactful product positioning, value propositions, and messaging.
• Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle.
• Partner with Product to define the product strategy and roadmap based on market and sales insights.
• Lead the creation and maintenance of competitive enablement for Sales and Product teams.
• Oversee goals, strategy, and execution for new product and feature launches.
• Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment.
• Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion.

Qualifications:

• 2+ years B2B product marketing or equivalent experience, ideally in B2B SaaS and/or a high-growth startup environment.
• A highly skilled communicator with deep expertise in writing, storytelling, and live enablement.
• Proven ability to leverage advanced AI tools to accelerate marketing results.
• You are an analytical, data-driven, and customer-obsessed decision-maker.
• You are humble but ambitious and eager to make an impact.

Company Benefits:

• Flexible working hours.
• 30 days holiday paid leave.
• Payhawk company card.
• Monthly travel allowance.
• Health insurance.
• Fitness membership.
• Competitive compensation package.
• Regular team-wide events.
• Exchange program to another one of our offices.

Please note that we cannot provide visa sponsorship, and candidates must be able to provide proof of their eligibility to work in the country they apply for. Payhawk is an Equal Employment Opportunity Employer.