At a Glance
- Tasks: Lead product marketing strategies and collaborate with cross-functional teams to drive growth.
- Company: Join Payhawk, a leading fintech company revolutionising spend management.
- Benefits: Enjoy flexible hours, 30 days holiday, health insurance, and fitness memberships.
- Other info: Opportunities for career growth and exchange programmes across major European cities.
- Why this job: Make a real impact in a dynamic environment while working with innovative technology.
- Qualifications: 2+ years in B2B product marketing, strong communication, and analytical skills required.
The predicted salary is between 54000 - 66000 £ per year.
Company Mission
Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.
About the Role
We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy—small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-lead brand. You will work closely with product leadership and strategically lead a team of marketing experts. To excel in this role you need to be data-driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business.
- Become an expert and centralize understanding of our buying audience (customers & personas)
- Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem
- Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience
- Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on
- Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle
- Partner with Product to define the product strategy and roadmap based on market and sales insights
- Partner with Product on product Design Sprints to research and plan the go-to-market proposition of new features
- Lead the creation and maintenance of competitive enablement for Sales and Product teams
- Oversee goals, strategy and execution for new product and feature launches
- Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment
- Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion
Qualifications:
- 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high-growth startup environment
- A highly skilled communicator with deep expertise in writing, storytelling, and live enablement. You possess a strong track record of transforming complicated concepts into easily digestible and engaging content, including white papers, web pages, videos, ROI calculators, and presentations
- Proven ability to leverage advanced AI tools to accelerate marketing results, specifically across content generation, rapid messaging optimization, and market intelligence analysis
- You are an analytical, data-driven and customer-obsessed decision-maker
- You are humble but ambitious and eager to make an impact
Company Benefits
- Flexible working hours
- 30 days holiday paid leave
- Payhawk company card
- Monthly travel allowance
- Health insurance
- Fitness membership
- Competitive compensation package
- Regular team-wide events
- Exchange program to another one of our offices (London, Paris, Berlin, Barcelona, Sofia).
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Product Manager - Digital Marketing in London employer: Payhawk
At Payhawk, we pride ourselves on being an exceptional employer that champions innovation and inclusivity in the fintech space. Our London headquarters fosters a dynamic work culture where employees enjoy 30 days of paid holiday, a fully funded sports card, and opportunities for personal growth through cross-office exchanges. With a commitment to work-life balance and continuous learning, we empower our teams to thrive while making a meaningful impact in the world of spend management.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager - Digital Marketing in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Payhawk!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Payhawk would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Payhawk through your school's career services!
We think you need these skills to ace Product Manager - Digital Marketing in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Manager - Digital Marketing, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Manager - Digital Marketing position at Payhawk. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Payhawk
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
