Demand Generation Manager in London

Company Mission

Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. We understand that the best ideas don't all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We're changing the world of payments, and we're looking for an exceptional team to help us. If you've built a successful demand-generation machine in a single market and are ready to take your playbook global, this is your next step.

Outcomes you will drive

• Pipeline and MRR generation for the Product you are responsible for (New Business and Expansion)
• MRR and Number of Won Named Accounts
• Pipeline from Named Accounts
• Driving a consistent flow of 'Engaged' Named Accounts each month
• Increasing Engaged-to-SAL conversion rates through highly relevant campaign motions
• Generating pipeline from ABM at an industry-leading ROI per euro spent

Responsibilities

• Demand-generation strategy: Define our campaign structure, hypotheses, personas, and targeting aligned to the new Named Accounts structure in the Revenue Org
• Account funnel design: Develop key campaign assets (ads, emails, landing pages), and partner with the Content Team for localization
• Multi-touch and multi-channel orchestration: Activate campaigns across multiple channels including digital ads, outbound email, and gifting
• AI-powered personalization: Use AI and martech tools to tailor messaging and campaigns to account segments
• Performance analytics: Collaborate closely with our BDR team to ensure ABM signals inform outreach and drive conversion
• AE alignment: Collaborate closely with our AE team to ensure MQLs are worked promptly and expertly, and we win the pipeline we create

Requirements

• 5+ years Demand-Gen experience, ideally in B2B SaaS or fintech
• Proven experience developing marketing strategies that support an Outbound motion
• Proven track record of generating demand with Enterprise accounts
• Experience creating global 'one-to-many' Account-Based Marketing campaigns
• Experience in building programmatic marketing campaigns
• Experience working within a 'growth' mindset, i.e. running high volumes of structured experiments to improve marketing effectiveness
• Hands-on – You're not just setting strategy—you're writing copy, building landing pages, and testing new tools
• Exceptional leadership, communication, and collaboration skills
• Fluent in English
• Willingness to work from our office 4 days per week

Company Benefits

• 30 days of paid time off + 12 work-from-anywhere days
• Exchange policy to another Payhawk office (Amsterdam, Paris, Barcelona, Berlin, Sofia)
• Health and fitness membership
• Two company on-sites per year
• Opportunity to use the Payhawk product, with a monthly commuting allowance of 150EUR

Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the UK. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.