At a Glance
- Tasks: Lead product marketing, create compelling narratives, and drive innovative launches.
- Company: Join PayCaptain, the UK's first AI-powered Payroll SaaS platform.
- Benefits: Remote work, flexible hours, 25 days holiday, and wellness allowance.
- Other info: Collaborative culture with a focus on trust and ownership.
- Why this job: Shape product marketing from scratch and make a real impact.
- Qualifications: Experience in Product Marketing within SaaS or B2B tech is essential.
The predicted salary is between 60000 - 65000 € per year.
PayCaptain is the UK's first AI-powered Payroll SaaS platform built with financial wellbeing at its core, transforming transactional paydays into an experience benefiting the whole organisation. We're transforming payroll from a back-office chore into a strategic experience that boosts employee financial confidence, reduces admin for Payroll and HR teams, and helps companies genuinely support the people who work for them.
This is a brand-new role, created to define and lead Product Marketing at PayCaptain. As we scale, we need someone who can sit at the intersection of product, partnerships, sales, and brand - shaping how we talk about PayCaptain, how we launch innovations, and how we prove value to the market. You won't be inheriting a rigid playbook. You'll be building it.
If you enjoy ownership, influence, and turning complex products into compelling stories - this role will suit you perfectly. And yes, we're fully remote, with flexible meeting spaces in Manchester and London whenever you want IRL collaboration. But honestly? The best part isn't the product or the compensation - it's the people. We operate with trust, ownership, zero ego, zero politics, and genuine belief in the mission. If that resonates, you'll fit right in.
Who are you? You're a strategic, creative and hands-on Product Marketing Manager with a strong instinct for messaging, storytelling, and commercial impact. You understand how to translate product innovation into clear value propositions, thought leadership, and sales enablement and you enjoy working cross-functionally with Product, Sales, Partnerships, and Leadership. You're naturally creative and enjoy thought-inspiring content, sales and marketing assets. You're tenacious in obtaining the information you need from the team, love reaching out to the right people and building relationships across the business and with partners. Most importantly: you care about building products and narratives that genuinely make a difference.
5 Reasons to Join PayCaptain
- Build product marketing from the ground up - This is a greenfield role with real autonomy. You'll define positioning, launches, content strategy, and enablement from scratch.
- Work on a genuinely differentiated product - Payroll, AI, and financial wellbeing - combined in a way no one else in the UK market is doing.
- High impact, cross-functional influence - You'll work closely with Product, Sales, Partnerships, and Leadership, shaping how PayCaptain goes to market.
- Remote-first, trust-led culture - Work from anywhere in the UK, with flexible meet-ups in Manchester and London. No micromanagement - just ownership.
- Purpose-led business - As a mission-driven B Corp, we balance growth with impact, building tools that improve people's financial lives.
What You'll Do
- Thought Leadership, Partnerships & Product Innovation
- Own and deliver PayCaptain's thought leadership strategy
- Create high-quality white papers, infographics, and insight-led content
- Plan and host themed and solution-based webinars
- Write and commission blog content and secure third-party placements
- Partner closely with external organisations to co-create insight and content
- Product Development & Launch
- Support and amplify strategic partnerships (e.g. Nest Insight, Plain Numbers, Open Org, CIPP)
- Lead product announcements, launches, and customer-focused update communications
- Work with Product to translate roadmap developments into clear, compelling narratives
- Ensure launches are aligned across Marketing, Sales, and Customer teams
- Own and refine PayCaptain's value propositions across audiences
- Build clear ROI messaging for buyers and decision-makers
- Ensure consistent, high-quality messaging across website, platform, mobile app, and campaigns
- Turn complex payroll and financial concepts into simple, human language
- Create and maintain sales-ready assets, including: Website content, Pitch and presentation decks, Case studies, proof points, and statistics, Webinar recordings (including system walkthroughs), Video content (animations, teasers, explainer content)
- Enable Sales with the right story, at the right time, for the right audience
What Soft Skills Do We Look For?
- Strategic thinking – you can zoom out and define positioning, then zoom in and execute
- Clarity of communication – you simplify without dumbing down
- Collaboration – you work naturally across Product, Sales, and Partnerships
- Commercial awareness – you understand how messaging drives revenue
- Ownership – you take responsibility and follow things through
What Experience Do You Need?
- Proven experience in Product Marketing within SaaS or B2B tech (this might be from a Product, Brand or Content background, please highlight this in your CV)
- Strong background in messaging, positioning, and go-to-market execution
- Comfortable using digital design tools such as Canva, Photoshop/Adobe suite and web tools like Loveable or Wordpress (or similar – we aren't tied to one tech stack).
- Experience working closely with Product and Sales teams
- Comfort operating in a scaling business with evolving structure
- Experience in Payroll, HR tech, Financial Wellbeing, or employee benefits is a huge bonus.
What Can We Do for YOU?
- Remote, Flexible Work
- 25 Days Holiday + Your Birthday Off
- Quarterly Wellness Allowance
- YuLife Benefits including life insurance & critical illness cover
- Cycle-to-work + Nursery Salary Sacrifice Schemes
- Enhanced Parental Leave (12 weeks at 100% pay, 12 weeks at 50% for Maternity; 4 weeks at 100% for Paternity)
- Access to PayCaptain for financial wellbeing tools, emergency cash access and savings features...and more. Just ask.
Salary & OTE Structure
Base salary: £60k-65k, depending on experience. Role progression, experience, ownership and leadership capabilities determine positioning within salary range.
Interview Process
- 1st Stage – 30–45 mins with Emily to learn about you and introduce PayCaptain.
- 2nd Stage – 60-minute final interview with: Mike Fisher (Director of Sales & Partnerships), Aine Roach-Jones (Customer Success Lead)
Product Marketing Manager in London employer: PayCaptain
At PayCaptain, we pride ourselves on being a remote-first employer that champions trust, ownership, and a collaborative spirit. As a Product Marketing Manager, you'll have the unique opportunity to shape our marketing strategy from the ground up while working with a genuinely differentiated product in the payroll and financial wellbeing space. With a focus on employee growth, a flexible work culture, and a mission-driven approach, we offer an environment where your contributions truly make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand PayCaptain’s mission and think about how you can contribute to their goals. Show them you’re genuinely interested!
✨Tip Number 3
Practice your storytelling skills. Be ready to share how your past experiences align with the role of Product Marketing Manager. Make it relatable and engaging – they want to see your passion!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and show your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about transforming payroll and financial wellbeing. Share why this mission resonates with you and how you can contribute.
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in product marketing, especially within SaaS or B2B tech. We love seeing how your background aligns with our needs, so don’t hold back on those relevant achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story. Use it to explain how your skills in messaging and storytelling can help shape PayCaptain's narrative. Be creative and make it personal – we want to know the real you!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at PayCaptain!
How to prepare for a job interview at PayCaptain
✨Know Your Product Inside Out
Before the interview, make sure you understand PayCaptain's product and its unique selling points. Familiarise yourself with how it transforms payroll into a strategic experience and think about how you can articulate this in your own words.
✨Craft Your Story
Prepare to share your journey in product marketing, focusing on specific examples where you've successfully translated complex products into compelling narratives. Highlight your experience in SaaS or B2B tech, and be ready to discuss how you can apply that to PayCaptain.
✨Showcase Your Collaboration Skills
Since this role involves working cross-functionally, come prepared with examples of how you've collaborated with different teams like Product, Sales, and Partnerships. Emphasise your ability to build relationships and drive projects forward.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in PayCaptain's mission and culture. Inquire about their approach to thought leadership or how they envision the future of payroll and financial wellbeing. This will demonstrate your genuine interest in the role and the company.
