At a Glance
- Tasks: Lead global marketing strategy and drive growth for a top-tier financial services brand.
- Company: Join PAYALLY GLOBAL, an innovative player in international financial services.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with a focus on personal and professional growth.
- Why this job: Make a real impact in a dynamic industry while shaping the future of financial marketing.
- Qualifications: 6+ years in marketing leadership within financial services and proven track record in lead generation.
The predicted salary is between 56250 - 68750 £ per year.
The Role
We are seeking a high-performing, commercially sharp
Head of Marketing & Growth to lead our global marketing strategy across an international group of financial entities.
Operating at the intersection of brand reputation, regulatory compliance, and revenue generation, you will be responsible for building an unstoppable lead generation engine for our Sales and Relationship Management (RM) teams, establishing market authority across multiple jurisdictions, positioning the group as a top-tier employer, and driving full-funnel client acquisition and retention.
Reporting directly to the Chief Commercial Officer (CCO), you will treat marketing as a measurable revenue driver rather than a cost center.
Key Responsibilities
- Growth Marketing, Lead Generation & Pipeline Acceleration
- Build, execute, and scale inbound and outbound lead generation engines (Linked In Ads, Google Search, programmatic, targeted email campaigns) across international target markets.
- Develop hyper-personalised ABM campaigns (bespoke content, customised landing pages, targeted outreach) aimed at securing enterprise, corporate, and institutional clients.
- Equipping RM and Sales teams with high-converting sales collateral, pitch decks, case studies, automated nurture sequences, and objection-handling battlecards.
- Full-Funnel Journey & Retention
- Collaborate with Operations and Compliance teams to minimise drop-offs during KYC/AML and corporate verification processes by optimising onboarding messaging and client communications.
- Design automated lifecycle marketing sequences, market update digests, and fee/product promotion structures to increase transaction volume and maximise Customer Lifetime Value (LTV).
- Financial Brand Strategy, PR & Regulatory Alignment
- Maintain unified brand identity, visual standards, and messaging across all global group entities, adapting to regional cultural and market nuances.
- Oversee market reports, whitepapers, press releases, and executive op-eds to build deep institutional trust and position the group as an industry authority.
- Work closely with Legal and Compliance teams to ensure all promotional activities strictly adhere to local regulatory standards across operating jurisdictions (e. g., FCA, Mi FID II, regulatory promotion rules).
Establish fast-track workflows for legal approvals.
- Digital Marketing, Social Media & Executive Branding
- Oversee content strategy and growth across Linked In, You Tube, Twitter/X, and specialised regional financial platforms.
- Implement social selling frameworks and personal branding strategies for senior executives and Relationship Managers to drive organic commercial inquiries.
- Proactively manage online reputation, Glassdoor reviews, and digital media sentiment, establishing crisis response protocols during market volatility.
- Employer Branding & Talent Attraction
- Partner with HR to define and market the group’s culture, positioning the organisation as a top choice for elite sales, compliance, tech, and financial talent globally.
- Create targeted digital recruitment campaigns, employee spotlight videos, and culture content to attract high-caliber professionals in competitive international markets.
- International Events & Field Marketing
- Plan, manage, and execute participation in major international financial summits, industry trade shows, private VIP roundtables, and regional networking events.
- Coordinate targeted outreach prior to events to secure C-suite client meetings, combined with strict post-event lead capture and rapid sales follow-up protocols.
- Professional Experience
- Candidate Requirements & Qualifications
- 6+ years of marketing leadership experience in financial services, corporate banking, Fin Tech, cross-border payments, wealth management, or capital markets.
- Proven track record of managing multi-country marketing operations, accounting for regional cultural differences, local languages, and distinct financial regulations.
- Demonstrated history of partnering directly with sales leadership to drive measurable pipeline value, client acquisition, and measurable commercial ROI.
- Core Competencies & Knowledge
- Firm understanding of financial advertising laws, promotional compliance, and client onboarding friction points.
- Deep proficiency in CRM architecture (Salesforce, Hub Spot), marketing automation, Google Analytics (GA4), and multi-touch attribution tools.
- Expert ability to calculate, report, and optimise unit economics: CAC (Customer Acquisition Cost), CPQL (Cost Per Qualified Lead), LTV, and Payback Period.
- Full compliance knowledge regarding international data privacy laws (GDPR, CCPA, cross-border data routing).
- Leadership & Soft Skills
- Equally comfortable setting global marketing strategy with C-level leadership and diving into copywriting, metric analysis, or campaign setup.
- Exceptional ability to build strong, collaborative relationships with Sales, Compliance, Product, HR, and Regional Managing Directors.
- Professional fluency in English; proficiency in additional regional languages (relevant to target operating markets) is a distinct advantage.
- About PAYALLY GLOBAL
PAYALLY GLOBAL is an international financial services brand and platform connecting businesses and private clients with tailored solutions for managing complex cross-border financial needs.
As the financial industry becomes increasingly automated, PAYALLY GLOBAL remains focused on delivering a personal and relationship-led experience.
Clients are supported by dedicated Relationship Managers who help coordinate their financial requirements with precision, consistency, and care.
Financial services available through the PAYALLY GLOBAL platform are provided by the relevant regulated or registered operating entities, depending on the service and jurisdiction.
Pay Ally Limited is authorised by the UK Financial Conduct Authority under the Electronic Money Regulations 2011 to issue electronic money and provide payment services (Firm Reference Number 944721).
Pay Ally Limited is also a Principal Member of Visa and Mastercard.
Services for the Canadian market are provided by PA West Services LTD., which is registered with FINTRAC as a money services business under registration number M23074796.
Applicable virtual currency exchange and transfer services are provided by Swiss Secure Digital Solutions AG, a member of VQF, a self-regulatory organisation recognised by the Swiss Financial Market Supervisory Authority, FINMA.
Through its operating entities, the PAYALLY GLOBAL platform provides access to a broad range of services, including international and local payments, multi-currency accounts, foreign exchange, debit cards, card issuing, and payment gateway solutions.
The availability of individual services is subject to eligibility, jurisdiction, and the applicable regulatory framework.
PAYALLY GLOBAL combines international reach, regulated infrastructure, and human expertise to support businesses and private clients with global ambitions.
PAYALLY and PAYALLY GLOBAL trademarks belong to Andzejovski Holding OU.
Financial services related to transactions in national currencies are provided and managed by Pay Ally Limited, authorised and regulated by the FCA (Reference No. 944721).
Financial services involving transactions in national currencies and digital currency exchanges in the Canadian market are provided and managed by PA West Services LTD, authorised and regulated by FINTRAC (License No.
Financial services related to virtual currency exchanges and virtual currency transfers are provided and managed by SHO Swiss Secure Digital Solutions AG, which is a member of the VQF association.
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Head of Marketing & Growth - financial services employer: PAYALLY GLOBAL
At PayAlly Limited, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Located in the heart of the UK FinTech sector, we offer our employees unparalleled growth opportunities, competitive benefits, and a commitment to regulatory excellence. Join us to lead a dynamic team dedicated to shaping the future of financial technology while ensuring compliance and governance at the highest standards.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing & Growth - financial services
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PAYALLY GLOBAL and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PAYALLY GLOBAL are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Head of Marketing & Growth - financial services
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PAYALLY GLOBAL. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PAYALLY GLOBAL:Show us that you’ve done your homework! In your application, briefly mention what you admire about PAYALLY GLOBAL’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PAYALLY GLOBAL
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PAYALLY GLOBAL will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PAYALLY GLOBAL, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
