Product Marketing Manager

This role is about:

The Product Marketing Manager will enhance our marketing team’s capabilities by establishing a seamless connection between product development and marketing. This role is essential to positioning our products effectively in the market, creating value-driven marketing strategies, and ensuring alignment between stakeholders.

The PMM will act as a bridge between the product and marketing teams, responsible for understanding product value propositions, creating marketing materials, and overseeing successful go-to-market strategies.

You will:

1. Own Product Content and Audits
   • Regularly audit and update product-related content across all channels (website, social media, landing pages, presentations, etc.)
   • Develop and maintain a “product copy bank” as a single source of truth for all stakeholders
   • Ensure content aligns with the product’s value proposition, keeping it accurate, up-to-date, and compelling
2. Drive Product Launches and Go-To-Market Strategy
   • Develop and execute comprehensive go-to-market (GTM) strategies for new product launches
   • Lead cross-functional launch briefings, ensuring alignment between content, PR, developers/UX/UI, and sales teams
   • Collaborate with marketing teams to create campaigns that drive awareness, engagement, and product adoption
3. Lead Sales Enablement and Marketing Collateral Creation
   • Oversee the development and upkeep of impactful materials, such as product decks, one-pagers, demos, and landing pages
   • Integrate customer insights and case studies into collateral to reflect evolving needs and enhance competitive differentiation
   • Equip sales teams with tools that effectively communicate the product’s value proposition
4. Refine Market Research and Positioning
   • Fine-tune positioning strategies based on competitive analysis and market research
   • Develop and optimize messaging frameworks that clearly communicate the product’s value and differentiators
   • Collaborate with cross-functional stakeholders to ensure consistency across teams and channels
5. Track Metrics and Performance
   • Deliver regular reports to the CMO and Product Lead, identifying areas for optimization and growth
   • Use data to inform strategies, ensuring alignment with business goals and objectives
   • Define key performance indicators (KPIs) to measure the success of marketing initiatives, product launches, and content effectiveness
   • Work closely with product teams to incorporate customer insights into product roadmaps and marketing strategies

What we need:

• 3+ years in product marketing or related roles, with a proven track record of leading successful product launches.
• Experience working in cross-functional teams, including sales, marketing, and product.
• Strong understanding of buyer personas, customer journeys, and lifecycle marketing.
• Demonstrated ability to deliver results in a fast-paced, dynamic environment.
• Experience in aligning strategies with broader company objectives and KPIs.
• Experience in fintech space is a must.
• Analytical mindset with the ability to interpret and use data to inform decisions.
• Excellent project management skills to oversee complex cross-functional initiatives. Experience in using task management tools (i.e. Monday.com, Notion, Jira or similar) is preferred.
• Proficiency in marketing and product analytics’ tools (i.e. HubSpot, Google Analytics, Matomo, Clarity)
• Familiarity with CRM tools and content management systems.
• Knowledge of SEO best practices and digital marketing strategies.
• Proven ability to digest complex concepts into clear, engaging messaging for diverse audiences.
• Understanding of competitive research methodologies and customer insights gathering.

Hiring Process:

First Interview: 30-minute introductory chat led by the Talent Acquisition Partner.

Second Interview: 1-hour deep-dive with the CMO & Product Lead to explore your experience and skills.

Test Challenge: A 5-day test exercise to assess your technical abilities.

Final Interview: 30-minute session with the CMO and Head of Talent Acquisition for final alignment.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

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