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For Companies At a Glance
- Tasks: Lead marketing strategies and drive growth for a cutting-edge FinTech company.
- Company: Join Pax2pay, a rapidly growing FinTech innovator in the travel industry.
- Benefits: Enjoy a competitive salary, hybrid work, and exclusive perks.
- Why this job: Shape the future of payments while collaborating with top industry players.
- Qualifications: 5+ years in B2B marketing, ideally in Travel or FinTech.
- Other info: Dynamic team environment with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Pax2pay is a rapidly growing FinTech business on a mission to modernise and simplify payments for the travel industry. Our customers are some of the biggest players in the travel sector, and our partners are key players in the FinTech world. With a growing international presence, Pax2pay operates out of three key strategic hubs in Bristol, Uppsala, and Vilnius. Established in 2019, we are currently a growing team of 38, aiming to become the number one choice for B2B payments within the UK and EEA.
We are seeking a strategic and high-energy Marketing Manager to lead our marketing function and drive the next phase of our global growth. As Marketing Manager, you will not just execute campaigns but will be the architect of our market positioning. You will be responsible for defining how Pax2pay differentiates itself in a crowded FinTech landscape, managing the full customer lifecycle, and serving as a critical bridge between Product, Sales, and the Executive team. This role requires a leader who can move seamlessly between high-level strategic planning and technical execution in HubSpot and Clay.
Responsibilities
- Strategic Leadership & Executive Influence:
- Strategic Planning: Own the annual marketing roadmap, budget allocation, and ROI reporting.
- Senior Management Comms: Act as the primary marketing stakeholder in leadership meetings, translating complex marketing data into clear commercial outcomes for the CSO and Board.
- Market Differentiation: Conduct deep-dive competitive analysis to define our unique value proposition, ensuring our "why" is clear to the global travel market.
- Growth Marketing: Implement a data-led growth framework to optimise the conversion funnel, from initial awareness to product advocacy.
- Search & Optimisation: Oversee the SEO/SEM strategy, ensuring Pax2pay dominates search share-of-voice for travel-payment solutions.
- HubSpot Ownership: Act as the platform lead for HubSpot, architecting sophisticated automation, lead scoring, and multi-touch attribution models.
- Product Marketing: Partner with the Product team to launch new features; crucially, you must identify and flag when product-market fit is not working and lead the strategic pivot in messaging or targeting.
- Lifecycle Marketing: Design and oversee the end-to-end Content and Lifecycle strategy, ensuring we provide value at every stage of the B2B buyer journey.
- Brand Integrity: Ensure all high-impact content (white papers, case studies, and PR) reinforces our position as an industry thought leader.
- Work in lockstep with sales to ensure marketing activity directly fuels a high-quality sales pipeline.
- Manage relationships with external specialist agencies (SEO, PR, Design) to ensure maximum output and brand consistency.
Qualifications
- Experience: Minimum of 5 years in B2B marketing, with at least 3 years in a management or lead capacity.
- Sector Expertise: Mandatory experience in Travel or FinTech. You must understand the specific pain points of travel intermediaries and payment rails.
- Strategic Mastery: Proven track record of building marketing functions from the ground up or scaling them through significant growth phases.
- Technical Expert: Advanced proficiency in HubSpot and the broader MarTech stack (Google Analytics, Search Console, CRM integration).
- Communication: Exceptional presentation skills; comfortable challenging the status quo and presenting to Senior Management.
- Problem Solving: A "product-first" mindset with the ability to diagnose why certain features or campaigns aren’t converting and the courage to change course.
Benefits
- Competitive senior-level salary
- Hybrid working environment
- Perkbox Benefits Platform
Marketing Manager in Bristol employer: Pax2Pay Ltd
Contact Detail:
Pax2Pay Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Bristol
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FinTech and travel sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and achievements. Use data to back up your success stories, especially if you’ve driven growth or improved conversion rates. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching Pax2pay and its competitors. Understand their market positioning and think about how you can contribute to their growth. Bring fresh ideas to the table during your interview – they’ll love your enthusiasm and strategic thinking!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Pax2pay and being part of our mission to revolutionise payments in the travel industry.
We think you need these skills to ace Marketing Manager in Bristol
Some tips for your application 🫡
Show Your Passion for FinTech: When writing your application, let your enthusiasm for the FinTech industry shine through. We want to see how you can contribute to modernising payments in travel, so share any relevant experiences or insights that highlight your passion.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience in B2B marketing and any specific achievements in the travel or FinTech sectors. We love seeing how your skills align with our mission!
Be Data-Driven: Since this role involves a lot of data-led decision-making, include examples of how you've used data to drive marketing strategies in the past. Show us your analytical side and how it can help Pax2pay grow!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the process. We can’t wait to hear from you!
How to prepare for a job interview at Pax2Pay Ltd
✨Know Your FinTech and Travel Industry
Before the interview, dive deep into the FinTech landscape, especially focusing on travel payments. Understand the key players, current trends, and challenges in the industry. This knowledge will help you articulate how your experience aligns with Pax2pay's mission and how you can contribute to their growth.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed marketing strategies in previous roles. Highlight your ability to analyse data and translate it into actionable insights. Be ready to explain how you would approach building a marketing roadmap for Pax2pay.
✨Demonstrate Technical Proficiency
Since the role requires advanced skills in HubSpot and other MarTech tools, brush up on your technical knowledge. Be prepared to discuss how you've used these platforms to drive marketing success, including automation and lead scoring. If possible, bring examples of campaigns you've managed using these tools.
✨Prepare for Collaborative Scenarios
Pax2pay values collaboration between marketing, sales, and product teams. Think of instances where you've successfully worked across departments to achieve a common goal. Be ready to share how you can foster strong relationships with sales and product teams to ensure marketing efforts align with business objectives.
