At a Glance
- Tasks: Oversee digital marketing activities and manage online promotions for the UK market.
- Company: Join a dynamic team focused on elevating brand visibility and market presence.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Stay ahead of trends and collaborate with creative teams in a vibrant environment.
- Why this job: Make an impact in the fast-paced world of digital marketing and drive real results.
- Qualifications: 2-3 years of digital marketing experience and a relevant degree preferred.
The predicted salary is between 30000 - 40000 £ per year.
As the Digital Marketing Specialist, you are responsible for overseeing omnichannel digital marketing activities for the UK market.
You will manage online promotion, traffic growth and paid advertising, conduct data analysis, and develop and execute digital marketing strategies to elevate brand online visibility, conversion rates, and overall market presence.
Responsibilities Manage daily operations across diverse digital channels, including search marketing, In-Feed advertising, online campaigns, etc., to deliver routine promotion plans.
Plan, launch, and optimise online marketing initiatives.
Develop tailored digital strategies based on local audience insights to achieve traffic and conversion targets.
Manage the full lifecycle of ad campaigns, monitor performance metrics, costs and results, and refine tactics continuously to maximise return on investment.
Compile and analyse marketing data regularly, produce performance reports and post-campaign reviews to support data-driven business decisions.
Partner with branding, social media, and field marketing teams to connect online and offline marketing funnels and drive integrated campaigns.
Keep abreast of the latest digital marketing trends, platform policy updates, and competitor activities in the UK, and iterate marketing approaches and solutions promptly.
Qualifications Built career in the UK, with a thorough understanding of the local online landscape, digital marketing ecosystem, and user behaviours, together with established professional networks.
Bachelor’s degree or above.
Majors in Marketing, E-commerce, Media, or Digital Media are preferred. 2–3 years of practical digital marketing experience within the UK market is required.
Familiar with mainstream online advertising platforms and marketing tools, with the ability to independently plan, execute, and optimise digital marketing projects.
Strong data awareness and analytical skills, capable of adjusting marketing strategies based on data findings.
Agile thinking, solid execution, and good interpersonal skills.
Able to handle multiple tasks simultaneously and work effectively under pressure.
Previous digital marketing experience in consumer electronics or lifestyle sectors is highly preferred.
Candidate must be eligible to work full-time in the UK without requiring visa sponsorship. #J-18808-Ljbffr
Digital Marketing Specialist in Manchester employer: PAX
PAX is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration in the heart of the UK. With a strong commitment to employee growth, PAX provides ample opportunities for professional development and networking within the consumer electronics industry. The company's focus on integrity and sustainable practices, combined with its strategic relationships across government and media, makes it a rewarding place for those looking to make a meaningful impact in public relations.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PAX and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PAX are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PAX on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PAX. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PAX. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PAX:Show us that you’ve done your homework! In your application, briefly mention what you admire about PAX’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PAX
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PAX will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PAX, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
