At a Glance
- Tasks: Drive growth in wholesale by building relationships and managing accounts.
- Company: Join a creative team dedicated to inspiring young people through meaningful experiences.
- Benefits: Enjoy a flexible 4-day work week, staff discounts, and a supportive culture.
- Other info: Work from home with occasional office visits and excellent career growth opportunities.
- Why this job: Make a real impact while working with fun products that inspire learning and creativity.
- Qualifications: Experience in B2B sales and a passion for children's brands is essential.
The predicted salary is between 25000 - 35000 £ per year.
Hours
30.0hours/week flexible Monday-Thursday
Location
Work from home with up to 4 days/month in the office (Lichfield)
About Us
Pawprint Family is a growing creative business on a mission to bring adventures, stories and meaningful experiences to young people and the adults who support them.
From challenge badges to milestone badges for babies and a growing lifestyle patch range, we create high-quality products that inspire learning, connection and joy.
We’re a small, friendly team where ideas matter and you can genuinely see the impact of your work.
We’re now ready to welcome an experienced Sales Account Manager who’s excited to help scale our wholesale business, expand our family of stockists and drive real commercial results.
The Role
The Sales Account Manager (Wholesale) is responsible for driving growth across the independent retail sector by proactively prospecting, pitching, onboarding and managing new wholesale accounts.
Working closely with our National Account Manager (Matt), you’ll help expand the reach of Pawprint Family’s micro-collectibles into shops, visitor attractions, tourist destinations, and other key retail partners.
Your role will combine relationship building, research, outreach, and account nurturing — ensuring every retailer feels supported, valued, excited to stock our products and, most importantly - part of the family.
Key Responsibilities
- New Business Development
- Proactively research, identify, and reach out to potential independent retail partners.
- Build and manage a strong pipeline of prospective wholesale accounts.
- Deliver engaging pitches that clearly communicate the value of Pawprint Family products.
- Convert warm and cold leads into new stockists through confident, relationship-led selling.
- Conduct regular outreach via phone, email, social, and in-person visits where appropriate.
- Attend trade shows, events, and retail shows to generate leads and convert opportunities.
- Account Management
- Support new accounts through their onboarding and initial ordering process.
- Provide product recommendations, merchandising advice, and tailored support to help retailers perform well.
- Handle incoming enquiries from independent retailers, ensuring quick and friendly responses.
- Maintain strong ongoing relationships, encouraging reorders and growth within each account.
- Keep accurate records of interactions, pipelines, notes, and account performance.
- Work closely with the National Account Manager (Matt) to ensure alignment across wholesale strategy.
- Share insights on independent retail trends, customer needs, and product opportunities.
- Collaborate with internal teams (marketing, product, operations) to optimise wholesale experience and customer satisfaction.
- Support Matt with national accounts where required (e. g., preparing pitches, prospecting, follow-ups).
- Administration & Reporting
- Prepare sales reports, forecasts, and progress updates for internal review.
- Track KPIs such as number of new accounts opened, lead conversion rate, and average order value.
- Keep wholesale data up to date, ensuring accuracy and strong communication between teams.
- Enterting data and updating CRM systems.
About You
You’ll thrive with us if you’re
- Experienced in B2B sales, account management, or business development.
- Confident in outbound sales — particularly cold outreach and lead generation.
- Friendly, approachable, and confident in conversation. with strong communication skills with the ability to build rapport quickly.
- Highly organised, with excellent pipeline management and follow-through.
- Self-motivated and proactive — excited by the challenge of opening new accounts.
- Comfortable working to targets while maintaining warm, relationship-first communication, target-driven but genuinely invested in helping retailers succeed.
- Positive, enthusiastic, and aligned with Pawprint Family’s mission to inspire fun, learning, and creativity.
- Experience selling into independent retail, gift shops, or visitor attractions.
- Knowledge of wholesale pricing, order processes, and retailer needs.
- Experience attending and/or selling at trade shows.
- Experience or knowledge of badges/patches and pin collecting or voluntary youth organisations.
- A love of children's brands and literary characters.
- Experience using CRM systems (any platform).
- A full UK driving licence and willingness to travel for store visits and events.
What We Offer
- A genuine 4-day working week with no salary reduction
- A role with autonomy, influence and room to grow
- Supportive, friendly team culture
- Staff discount and early access to new ranges
- Deadline for applications: 17th April 2026
- #J-18808-Ljbffr
Sales Account Manager (Wholesale) in Lichfield employer: Pawprint Family
Pawprint Family is an exceptional employer that fosters a supportive and friendly team culture, where your ideas truly matter and you can see the tangible impact of your work. With a flexible 4-day working week and opportunities for personal growth, this role as a Sales Account Manager (Wholesale) allows you to thrive in a creative environment while driving meaningful connections with independent retailers. Enjoy the benefits of working from home with occasional office days in Lichfield, alongside a passionate team dedicated to inspiring learning and joy in young people.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Account Manager (Wholesale) in Lichfield
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Account Manager (Wholesale) at Pawprint Family, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Pawprint Family. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Account Manager (Wholesale). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Account Manager (Wholesale) in Lichfield
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Pawprint Family:When writing your cover letter, make sure to tailor your message specifically for Pawprint Family. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Pawprint Family
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Pawprint Family that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Pawprint Family that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Pawprint Family’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
