Marketing & Social Media Manager in Lichfield

Start Date: January-April 2026

About Us

Pawprint Family is a growing creative business on a mission to bring adventures, stories and meaningful experiences to young people and the adults who support them. From challenge badges to milestone badges for babies and a growing lifestyle patch range, we create high-quality products that inspire learning, connection and joy.

We’re a small, friendly team where ideas matter and you can genuinely see the impact of your work. We’re now ready to welcome an experienced Marketing & Social Media Manager who’s excited to help scale our brands, grow our audience, build a community and drive real commercial results.

The Role

This is a hands‑on marketing role for someone who’s both aplanner and a do‑er. You’ll take ownership of our social channels, email campaigns, and multi‑brand marketing activity — and you’ll be rolling up your sleeves to create the content too.

It’s ideal for someone who:

Has solid experience and wants more creative ownership

Loves both strategy and execution

Thrives in a small, collaborative team

Wants to make a visible impact rather than get lost in a big department

Key Responsibilities:

Develop and deliver marketing strategies for multiple Pawprint Family brands

Plan and manage content calendars across Instagram, TikTok, Facebook, Pinterest and LinkedIn

Identify audience and revenue growth opportunities

Plan email marketing campaigns and automated sequences

Content Creation & Management

Create high‑quality content across reels, stories, carousels, TikToks, Facebook posts and blog articles

Produce engaging email campaigns and newsletters

Manage day‑to‑day community engagement with warmth and consistency

Design graphics and assets that align with each brand’s tone and visual identity

Capture or brief photography and video, contributing creative direction for shoots

• Working with paid ads across Meta & Google platforms

Brand Growth & Analytics

Track performance across social media, email and campaigns

Report on KPIs and use insights to refine strategy

Grow our audiences through lead magnets, audience‑building campaigns, and partnerships

Support website conversions and wholesale engagement through strategic content

Campaigns & Launches

Plan and execute product launches across retail, wholesale and licensed lines

Manage seasonal campaigns including Badgevent and new product drops

Coordinate cross‑channel marketing that blends storytelling with commercial goals

Work closely with other stakeholders to ensure messaging is on‑brand and approved where necessary

About You

You’ll thrive with us if you’re:

A confident marketer with2–4+ years’ experience in a similar role

Proactive, organised and happy to lead projects end‑to‑end

Strong across social strategy, content creation and campaign planning

Comfortable working hands‑on with design and video creation, organic social and paid ads

Data‑aware and able to turn insights into practical next steps

Someone who enjoys juggling multiple brands and priorities

Adobe Creative Cloud experience (Photoshop, Illustrator or InDesign)

Experience with Canva, CapCut and similar tools

Working knowledge of product‑based e‑commerce

Familiarity with the education, parenting, crafting or youth activity sectors

What We Offer

A genuine4‑day working week with no salary reduction

A role with autonomy, influence and room to grow an in‑house team

Supportive, friendly team culture

Staff discount and early access to new ranges

How to Apply

If this sounds like the kind of role where you can make a real impact and grow with us, we’d love to hear from you. Please send the following:

Your CV – highlighting relevant experience in marketing, social media, and any campaign management.

A covering letter – telling us why you’re excited about this role, how your experience aligns with what we’re looking for, and what you’d bring to the Pawprint Family team.

Examples of your work – this can include:

Links to social media accounts you currently manage or have managed.

Portfolio pieces such as campaign posts, email newsletters, Reels/TikToks, or graphics (PDF or links are fine).

A short selection (3–5 examples) that best shows your strengths in planning, content creation, and design.

Please email your application to careers@pawprintfamily.com with the subject line Marketing & Social Media Manager Application – [Your Name].

Deadline for applications: 5th January 2026