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- Tasks: Create engaging product copy using AI tools and SEO strategies.
- Company: Join a dynamic brand marketing team in York, focused on innovation and creativity.
- Benefits: Enjoy a competitive salary, generous discounts, and wellbeing support.
- Why this job: Embrace your passion for copywriting while leveraging cutting-edge technology to enhance customer experiences.
- Qualifications: 2+ years of product copywriting experience, preferably in fashion or lifestyle sectors.
- Other info: Work closely with various teams and champion AI in a collaborative environment.
The predicted salary is between 25000 - 30000 £ per year.
Are you an experienced product copywriter with a good understanding of utilising SEO? Do you thrive in environments where you can use your creative flare and embrace AI to increase productivity? Are you looking for a role where you’ll be encouraged to grow and develop your skills? We are looking for a Product & SEO Copywriter to join our Head Office Brand Marketing Team in York, Northminster Business Park, on a full-time permanent basis.
As a Product & SEO Copywriter, you will bring our products to life through clear and compelling copy that reflects the wants and needs of our customer. You’ll use the latest AI copywriting tools to maintain our brand tone of voice and increase productivity using ChatGPT, enhancing product descriptions and increasing SEO rankings. You will support the wider marketing team to improve engagement and brand awareness with our target audience by increasing the authority and relevance of our product content across all channels. You will translate complex terminology and product details into user-friendly copy that is easy to understand and exciting to read, conducting keyword research and using ChatGPT to write online content which supports our acquisition strategy and strengthens SEO performance.
You’ll report into the Head of Brand and will work closely with the Campaign team to manage the constant flow of product copy and use AI to support activations across web, email, social and retail channels. This role will suit someone who is passionate about copywriting and loves using new technology to enhance the customer experience. You will be a key member of the brand team, embodying our customer through tone of voice and copy, and will have the opportunity to support the wider business, championing AI and working cross-functionally to bring our brand and products to life!
Bonus & Benefits:
- £25,000 to £30,000 per annum dependent on experience
- Generous Staff Discount
- Free on-site parking
- Holiday Entitlement (Increases with service)
- Company Contribution Pension
- Access to RetailTRUST (Wellbeing Support)
- Access to RetailCURE (Financial Support)
- Discretionary Bonus
- Access to the Pavers Foundation: an employee-led grant application and charitable giving scheme
Responsibilities:
- Working with the buying, merchandising, trading, and marketing teams, you will bring our products to life through engaging copy that reflects the brand and our customer.
- Use the latest AI copywriting tools to increase productivity and ensure brand consistency across all channels.
- Own and maintain ChatGPT for both brands, evolving the channels through prompts to ensure on-brand content.
- Conduct keyword research and use SEO best practices to inform your content while remaining true to brand tone of voice.
- Apply your copywriting skills to product naming, messaging strategy, campaign messaging, web copy and email.
- Own the copy and content workload, feeding back into the campaign team regularly and managing expectations.
About you:
- A minimum of 2 years product copywriting experience, ideally in Fashion, beauty or lifestyle sectors, freelance or in-house.
- Experience using AI tools to develop brand tone of voice.
- Strong understanding and usage of SEO, plus keyword research experience.
Product & SEO Copywriter employer: Pavers Shoes
Contact Detail:
Pavers Shoes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product & SEO Copywriter
✨Tip Number 1
Familiarise yourself with the latest AI copywriting tools, especially ChatGPT, as this role heavily relies on them. Experiment with different prompts to see how you can enhance product descriptions and maintain brand tone.
✨Tip Number 2
Brush up on your SEO skills by researching current best practices and trends. Understanding keyword research will be crucial, so consider using tools like Google Keyword Planner to get a feel for what works in the fashion, beauty, or lifestyle sectors.
✨Tip Number 3
Network with professionals in the copywriting and marketing fields, particularly those who have experience in the fashion or lifestyle industries. Engaging with others can provide insights into the role and may even lead to referrals.
✨Tip Number 4
Prepare to showcase your portfolio that highlights your product copywriting experience. Include examples that demonstrate your ability to translate complex terminology into engaging, user-friendly content, as this is a key aspect of the job.
We think you need these skills to ace Product & SEO Copywriter
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your product copywriting experience, especially in the fashion, beauty, or lifestyle sectors. Emphasise any experience you have with AI tools and SEO practices.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for copywriting and how you can bring products to life through engaging content. Mention specific examples of how you've used AI tools and SEO strategies in your previous roles.
Showcase Your Writing Skills: Include samples of your previous work that demonstrate your ability to write clear, compelling copy. If possible, provide examples that reflect your understanding of SEO and how you've successfully increased engagement.
Research the Company: Familiarise yourself with the company's brand tone of voice and values. This will help you align your application with their expectations and show that you're genuinely interested in the role.
How to prepare for a job interview at Pavers Shoes
✨Showcase Your Copywriting Portfolio
Bring along a selection of your best copywriting samples, especially those that demonstrate your ability to create engaging product descriptions. Highlight any work that involved SEO strategies or the use of AI tools, as this will show your relevant experience.
✨Demonstrate Your SEO Knowledge
Be prepared to discuss your understanding of SEO best practices and how you've applied them in previous roles. You might be asked about keyword research techniques, so having specific examples ready can set you apart from other candidates.
✨Familiarise Yourself with AI Tools
Since the role involves using AI copywriting tools like ChatGPT, it’s beneficial to have a basic understanding of how these tools work. You could even mention any personal projects where you've used AI to enhance your writing or productivity.
✨Understand the Brand's Tone of Voice
Research the company’s brand and its tone of voice before the interview. Be ready to discuss how you would adapt your writing style to fit their brand while still making it engaging and user-friendly.
