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- Tasks: Support strategic decisions and optimise digital marketing campaigns with a creative team.
- Company: Join Pavers, a family-run business with a rich history in footwear.
- Benefits: Competitive salary, generous discounts, and opportunities for professional growth.
- Other info: Exciting career development opportunities in a fast-paced environment.
- Why this job: Be part of a collaborative team driving meaningful commercial growth in digital marketing.
- Qualifications: Strong understanding of Paid Social and Affiliate marketing, with analytical skills.
The predicted salary is between 22000 - 24000 £ per year.
Overview of the day-to-day responsibilities of our Digital Marketing Executive:
- Support strategic decisions, creative direction, and account optimisation alongside our Paid Social agency.
- Manage and optimise campaigns using our product feed and data feed tools.
- Oversee daily, weekly, and monthly pacing reports, ensuring spend and revenue targets are achieved.
- Share performance insights and creative learnings with internal teams to improve cross-channel effectiveness.
- Align Paid Social and Affiliate activity with key trading calendar moments, reacting quickly to opportunities.
- Monitor Affiliate performance, identifying growth opportunities with top partners.
- Optimise Affiliate performance through commission adjustments aligned to KPIs.
- Coordinate with internal teams to activate campaigns, messaging, and promotions effectively.
We're looking for a Digital Marketing Executive to support the growth of our Paid Social and Affiliate channels, to join our Head Office Team at Pavers. This role is offered as a full-time permanent opportunity, with great potential and would suit an ambitious person wanting to support growth in a new area of the business. You'll be based at our York Head Office (YO26 6QR). Working alongside our Senior Executive and Head of Ecommerce, you'll play a key role in delivering performance against ambitious budgets and revenue targets, while helping align activity across the full marketing funnel.
This is an exciting opportunity for someone analytical, collaborative, and commercially minded, who thrives in a fast-paced environment and has a good understanding of Digital Marketing. Strong analytical skills, intermediate Excel ability, and great attention to detail will help you thrive in this fast-paced role where you will be supported to thrive and grow.
You’ll need a strong understanding of Paid Social and Affiliate marketing channels and their role across the funnel.
Qualifications:
- Confident analysing performance metrics and making optimisation decisions.
- Excellent communication and stakeholder management skills.
- Comfortable using platforms such as Meta Ads Manager, AWIN (or similar networks), and Google Analytics.
- Experience with Pinterest or TikTok is desirable but not essential.
Salary & Benefits for our Digital Marketing Executive: £26,000 - £28,000 dependent on experience.
- Generous Staff Discount
- Discretionary Annual Bonus scheme
- Free onsite parking at York Head Office
- Life Assurance Benefit
- Holiday Entitlement (Increases with service)
- Company Contribution Pension
- Access to RetailTRUST (Wellbeing & Financial Support)
- Access to the Pavers Foundation: employee-led grant application and charitable giving scheme
- Access to wider training and development opportunities through Pavers Academy
Benefits:
- Holidays that increase with service
- Company Pension Contribution
- Wellbeing Assistance through Retail Trust
- Enhanced Maternity, Paternity and Adoption Pay
- Gym Discounts
- Multiple Retailer Discounts
Why Join Us? At Pavers, you'll be part of a collaborative, supportive team with real opportunities to develop your digital marketing expertise while contributing to meaningful commercial growth. If you're passionate about performance marketing and ready for your next challenge, we'd love to hear from you!
Digital Marketing Executive employer: Pavers Ltd
Contact Detail:
Pavers Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work at Pavers or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns or projects. Whether it's a blog, social media posts, or analytics reports, having tangible proof of your abilities can really impress potential employers.
✨Tip Number 3
Prepare for the interview by researching Pavers and their marketing strategies. Understand their brand voice and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in contributing to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to dive into the exciting world of digital marketing with us.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with Paid Social and Affiliate marketing, and don’t forget to showcase your analytical skills and any relevant tools you’ve used like Meta Ads Manager or Google Analytics.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for digital marketing and how your skills align with our goals at Pavers. Share specific examples of how you've optimised campaigns or improved performance in previous roles.
Showcase Your Analytical Skills: Since this role requires strong analytical abilities, make sure to include examples of how you've analysed performance metrics in the past. Whether it's through Excel or other tools, demonstrate how your insights led to successful campaign adjustments.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Pavers Ltd
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of Paid Social and Affiliate marketing channels. Be ready to discuss how these channels work together and share any relevant experiences you've had managing campaigns or analysing performance metrics.
✨Show Off Your Analytical Skills
Since this role requires strong analytical skills, prepare to talk about specific examples where you've used data to make optimisation decisions. Bring along any insights you've gained from previous roles that could be relevant to the position.
✨Be Ready to Collaborate
This job is all about teamwork, so think of examples where you've successfully worked with others to achieve a common goal. Highlight your communication skills and how you've managed stakeholder relationships in the past.
✨Familiarise Yourself with Tools
Get comfortable with platforms like Meta Ads Manager, AWIN, and Google Analytics before the interview. If you've used Pinterest or TikTok for marketing, be prepared to discuss your experience with those as well, even if it's not essential.