At a Glance
- Tasks: Support email campaigns, customer segmentation, and performance analysis in a dynamic CRM team.
- Company: Join Pavers, a family-run footwear leader with a rich history and strong values.
- Benefits: Competitive salary, bonuses, discounts, and extensive training opportunities.
- Other info: Full-time role with excellent career growth and a supportive work environment.
- Why this job: Make an impact in customer marketing while learning about CRM and data-driven strategies.
- Qualifications: Interest in CRM, strong attention to detail, and basic Excel skills required.
The predicted salary is between 26500 - 28000 € per year.
We have an opportunity to join our Head Office CRM Team at Northminster Business Park, York as a CRM Assistant.
Responsibilities
- Support the build, QA, and deployment of email campaigns using CRM platforms (e.g. Dotdigital, Fresh Relevance).
- Assist with customer segmentation and catalogue selections.
- Support delivery of lifecycle campaigns (e.g. promotional, onboarding, reactivation).
- Help execute A/B testing plans to improve engagement and conversion.
- Monitor campaign performance and report on key metrics.
- Assist in maintaining customer data quality and GDPR compliance.
- Work with Creative, Trading, and Marketing teams to ensure campaigns are aligned.
- Support use of dynamic product recommendations within campaigns.
- Assist in testing new tools and AI-driven campaign approaches.
- Develop understanding of customer lifecycle marketing and segmentation.
Qualifications
- Interest in CRM, email marketing, or data‑led marketing.
- Strong attention to detail and organisation.
- Analytical mindset and willingness to learn.
- Good communication skills.
- Basic Excel skills.
- Experience with CRM/email platforms is a bonus.
Role Details
This is a full‑time, permanent role for 39.5 hours over 5 days per week. As a CRM Assistant, you will support the execution and optimisation of customer marketing activity across email and catalogue channels. You will assist in campaign delivery, segmentation and performance analysis, helping ensure communications are relevant, timely, and aligned to customer lifecycle activity. You will work closely with CRM Executives and the wider Ecommerce and Marketing teams to support a consistent and effective customer experience.
Compensation and Benefits
- Competitive salary: £26,500 to £28,000 per annum.
- Discretionary annual bonus scheme.
- Generous colleague discount, some of which can be shared with your family and friends.
- Holiday entitlement that increases with service.
- Company contribution pension.
- Free on‑site parking.
- Pavers Academy – enter a world of training at your fingertips.
- Pavers Foundation – nominate a cause close to your heart to receive a donation.
- Wellbeing and financial support via RetailTRUST.
- Additional benefits include company pension contribution, wellbeing assistance through Retail Trust, enhanced maternity, paternity and adoption pay, gym discounts, and multiple retailer discounts.
CRM Assistant employer: Pavers Ltd
Pavers is an exceptional employer located at Northminster Business Park, York, offering a vibrant work culture that values employee engagement and growth. With a competitive salary, generous benefits including a discretionary bonus scheme, and access to the Pavers Academy for continuous learning, employees are supported in their professional development. The family-run ethos fosters a collaborative environment where your contributions are recognised, making it a rewarding place to build a career in CRM and marketing.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Assistant
✨Tip Number 1
Get to know the company! Research Pavers and understand their values, products, and culture. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info about the role and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about how your skills align with the responsibilities listed in the job description, like email campaigns and customer segmentation. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Pavers family!
We think you need these skills to ace CRM Assistant
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Assistant role. Highlight any relevant experience with CRM platforms, email marketing, or data analysis. We want to see how your skills match what we're looking for!
Craft a Catchy Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for CRM and marketing. Tell us why you’re excited about this role and how you can contribute to our team at Pavers.
Show Off Your Attention to Detail:Since attention to detail is key in this role, make sure your application is free from typos and errors. A polished application shows us you care about quality, just like we do!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and keep track of all the amazing candidates like you!
How to prepare for a job interview at Pavers Ltd
✨Know Your CRM Basics
Before the interview, brush up on your knowledge of CRM platforms like Dotdigital and Fresh Relevance. Familiarise yourself with how email campaigns are built and deployed, as well as customer segmentation techniques. This will show your genuine interest in the role and help you answer questions confidently.
✨Showcase Your Analytical Skills
Be prepared to discuss how you would approach monitoring campaign performance and reporting on key metrics. Think of examples where you've used data to make decisions or improve processes. This will demonstrate your analytical mindset and willingness to learn, which are crucial for a CRM Assistant.
✨Communicate Effectively
Good communication skills are essential for this role, so practice articulating your thoughts clearly. You might be asked about how you would collaborate with Creative, Trading, and Marketing teams. Prepare examples of past teamwork experiences to illustrate your ability to work well with others.
✨Prepare Questions About the Role
At the end of the interview, you'll likely have the chance to ask questions. Prepare thoughtful queries about the company's approach to customer lifecycle marketing or how they implement A/B testing. This shows your enthusiasm for the position and helps you gauge if it's the right fit for you.
