At a Glance
- Tasks: Lead innovative marketing campaigns and drive engagement through creative strategies.
- Company: Join Pavegen, a pioneering company turning footsteps into clean energy.
- Benefits: Competitive salary, share options, generous holiday allowance, and cycle to work scheme.
- Other info: Dynamic role with opportunities for growth and creativity in a vibrant London office.
- Why this job: Be part of a mission-driven team making a real impact on sustainability.
- Qualifications: Experience in B2B marketing, strong HubSpot knowledge, and a passion for clean tech.
The predicted salary is between 50000 - 65000 € per year.
About Pavegen
At Pavegen, we convert footsteps into clean electricity, rich behavioural data, and powerful engagement. Every human step generates power—our technology turns movement into measurable impact. From Saudi Arabia's $25bn Sports Boulevard to partnerships with Siemens, Ford, Westfield, Volvo Cars, Google, and UEFA, we're working with global leaders to redefine how the world connects with energy and sustainability. Based in the heart of East London just off Brick Lane, our team works from bright offices with a stunning roof terrace overlooking one of London's most vibrant neighbourhoods. If you're ready to be part of something that literally powers the future, and have the right experience and passion we'd love to meet you.
About the Role
This is a broad, high-ownership role sitting at the heart of marketing, sales enablement, and commercial strategy. You'll report directly to the Global Head of Marketing and support the wider business, including the CEO, managing everything from outbound lead generation campaigns and PPC to content production, HubSpot operations, and reporting. If you thrive as a generalist who can move between strategy, tactical planning and execution without missing a beat, this role is for you.
Core Responsibilities
- Growth marketing & lead generation
- Plan and execute marketing campaigns across social, digital, email, and experiential channels
- Run cold outreach email campaigns using Smartlead.ai (experience with Apollo, Instantly, or similar preferred)
- Build and manage inbound nurture funnels and automated workflows in HubSpot to convert and progress leads through the pipeline
- Build and maintain dashboards to track pipeline health, campaign performance, and ROI
- Support the sales team with qualified leads, data insights, and marketing collateral
- Conduct ongoing competitor analysis and market research to inform campaign direction and messaging
- HubSpot ownership (CRM + CMS)
- Own HubSpot business-wide, supporting both sales and marketing
- Set up, manage, and optimise nurture journeys, workflows, lead scoring, and segmentation
- Maintain data integrity, contact hygiene, and list management
- Manage forms, sequences, and sales enablement tooling within the platform
- Build, plan, and manage all website content via HubSpot CMS
- Content, copy & digital marketing
- Write clear, persuasive copy across web, email, social, and sales collateral
- Produce diverse marketing content including case studies, whitepapers, lead magnets, blogs, press releases, brochures, and commercial collateral
- Research, write, and publish SEO/AEO/GEO-optimised blog content
- Design and deliver marketing assets, using tools such as Canva
- Manage company social channels (LinkedIn, Instagram, Facebook)
- Support the CEO's LinkedIn presence
- Coordinate on-page SEO maintenance, keyword research, and content uploads
- Paid media (PPC)
- Manage in-house paid campaigns end-to-end: budget management, audience building and segmentation, ad design, and copywriting
- Events, experiential & partnerships
- Support the organisation and delivery of client activations, trade shows, expos, and international events
- Manage relationships with agencies, freelancers, and third-party suppliers
- Assist with PR opportunities and media outreach
- Reporting & analytics
- Own performance reporting across Google Analytics (GA4) and HubSpot
- Build clear dashboards and reports for senior leadership covering marketing, sales, and pipeline metrics
- Strategy, planning & leadership support
- Support the Global Head of Marketing across planning cycles, campaign ideation, and ad hoc projects
- Contribute to brand positioning and messaging
- Act as the internal marketing coordinator
- Work closely with the sales team to align marketing activity to commercial goals
- AI implementation
- Proactively identify and implement AI tools to improve efficiency and output quality
What we're looking for
- Proven experience in a broad B2B marketing role
- Experience or knowledge of marketing high value B2B products or services
- Strong HubSpot knowledge
- Confident and creative copywriter and content creator
- Analytical and comfortable working with data
- Highly organised and able to manage multiple campaigns
- Genuine interest in sustainability, clean tech, or purpose-driven businesses
What you will get:
- Competitive salary
- Potential for share options
- Good holiday allowance with the potential of working abroad for 2 weeks a year
- Cycle to work scheme
To Apply
If you are serious about this role, please send a CV and cover letter.
Marketing Manager in Slough employer: Pavegen
At Pavegen, we pride ourselves on being an innovative employer that empowers our team to make a tangible impact on sustainability and energy solutions. Located in the vibrant heart of East London, our collaborative work culture fosters creativity and growth, offering employees opportunities to engage with leading global brands while enjoying a competitive salary, share options, and a generous holiday allowance, including the chance to work abroad. Join us to be part of a purpose-driven company where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and achievements. This is your chance to shine and demonstrate what you can bring to the table at Pavegen.
✨Tip Number 3
Prepare for interviews by researching Pavegen’s projects and values. Be ready to discuss how your experience aligns with their mission of sustainability and innovation. Tailor your answers to show you’re not just a fit for the role, but for the company culture too!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Pavegen team. Don’t forget to follow up after applying; a little persistence goes a long way!
We think you need these skills to ace Marketing Manager in Slough
Some tips for your application 🫡
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Make sure to highlight your passion for sustainability and how your experience aligns with the role. We want to see your personality come through, so don’t be afraid to let your enthusiasm show!
Tailor Your CV:Don’t just send the same CV to everyone! Tailor it to reflect the skills and experiences that are most relevant to the Marketing Manager role at Pavegen. Use keywords from the job description to make it clear you’re the perfect fit for us.
Showcase Your Achievements:When detailing your past roles, focus on your achievements rather than just responsibilities. Use numbers and specific examples to demonstrate how you’ve made an impact in previous positions. We love seeing results!
Apply Through Our Website:Make sure to apply through our website to ensure your application gets the attention it deserves. It’s the best way for us to keep track of all the amazing candidates like you who are eager to join our team!
How to prepare for a job interview at Pavegen
✨Know Your Stuff
Before the interview, dive deep into Pavegen's mission and technology. Understand how their innovative approach to converting footsteps into energy works and be ready to discuss how your marketing skills can amplify their message. This shows genuine interest and helps you connect your experience with their goals.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've led, especially in B2B environments. Highlight your experience with lead generation, PPC, and content creation. Use metrics to demonstrate your impact—numbers speak volumes and show that you can drive results.
✨Be HubSpot Savvy
Since HubSpot is a key part of the role, brush up on your knowledge of its features. Be ready to discuss how you've used it for CRM operations, nurturing leads, and managing content. If you have experience with custom modules or AI tools, definitely mention that—it'll set you apart!
✨Align with Their Values
Pavegen is all about sustainability and innovation. Share your passion for clean tech and purpose-driven businesses during the interview. Discuss any relevant projects or initiatives you've been involved in that align with these values, as this will resonate well with the team.
