At a Glance
- Tasks: Lead impactful, insight-driven campaigns that bring our brand to life.
- Company: Join a dynamic marketing team focused on performance and creativity.
- Benefits: Competitive salary, career development, and a vibrant work culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real difference by shaping innovative marketing strategies.
- Qualifications: 5+ years in multi-channel campaign planning and execution.
The predicted salary is between 50000 - 65000 £ per year.
As we sharpen our focus on performance and put customer insight at the heart of what we do, we’re shaping a marketing team built to have real impact. This senior role plays a key part in that – leading insight‑led, multi‑channel campaigns that bring the brand to life and deliver results. You’ll turn strategy into effective seasonal, product and brand activity, while overseeing messaging and content that’s consistent, creative, and distinctly us. You’ll also support and manage others to strengthen delivery and performance.
Key Responsibilities
- Deliver Campaign Strategy: Turn the Head of Commercial & Marketing’s strategy into clear, actionable campaign plans that support the brand calendar and deliver measurable results.
- Lead Campaign Planning & Execution: Own the end‑to‑end delivery of seasonal, brand, and product campaigns – ensuring they land on time, across every relevant channel.
- Own Content & Creative: Oversee campaign messaging and content for in‑store, CRM, digital, and social – ensuring quality, relevance, and alignment to the brand.
- Collaborate with Insight: Work with the Customer Experience & Insight Lead to ground every campaign in customer behaviour, market trends, and performance data.
- Manage Creative & Production: Coordinate internal and external creatives to deliver high‑quality, brand‑aligned assets across key channels and formats for retail and online.
- Coordinate Stakeholders: Work with cross‑functional teams including Operations, Commercial, Product, and International to ensure campaigns are aligned and joined up.
- Protect the Brand: Safeguard our tone of voice and visual identity across all campaign outputs, reinforcing brand consistency and customer recognition.
- Lead and Develop the Team: Line‑manage the Performance & Digital Manager and Retail & Local Marketing Manager – setting priorities, supporting development, and encouraging ownership.
- Drive Performance & Learning: Set clear KPIs, review results, and use performance insights to continuously improve campaign effectiveness and impact.
- Stay Close to the Market: Monitor the competitive landscape, spotting trends and ideas to keep campaigns fresh, relevant, and commercially sharp.
Skill and Technical Requirements
- 5+ years’ experience planning and delivering multi‑channel campaigns in a fast‑paced food, retail, or hospitality setting.
- Proven ability to turn strategy into creative, commercially effective campaign activity.
- Confident using customer insight and performance data to shape messaging and channel plans.
- Excellent creative judgement with a strong sense of brand storytelling and content quality.
- Skilled in managing multiple projects, timelines, and stakeholders simultaneously.
- Strong copywriting and content creation ability across digital and offline channels.
- Experienced in briefing and working with creative agencies and production teams.
Attributes
- Commercially focused, with a clear understanding of how marketing drives performance.
- Organised and detail‑oriented, with strong follow‑through.
- A confident communicator who works well with others at all levels.
- Comfortable leading and supporting others, with a collaborative and open approach.
- Flexible, proactive, and able to thrive in a fast‑moving environment.
- Creative and customer‑minded, always looking for smarter, better ways to deliver.
- Leads by example, bringing energy, curiosity, and accountability to the team.
Campaigns & Content Lead in London employer: Paul UK Ltd
As a Campaigns & Content Lead, you will thrive in a dynamic and innovative work environment that prioritises customer insight and performance. Our company fosters a collaborative culture where creativity is celebrated, and employee growth is supported through continuous learning opportunities and mentorship. Located in a vibrant area, we offer a unique chance to make a significant impact on our brand while enjoying a fulfilling career in the fast-paced retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Campaigns & Content Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail your interview prep! Research the company, understand their campaigns, and be ready to discuss how your experience aligns with their goals. Practice common interview questions and prepare some thoughtful ones to ask them too.
✨Tip Number 3
Showcase your creativity! Bring a portfolio of your past campaigns or content work to interviews. This gives you a chance to demonstrate your skills and how you can bring fresh ideas to their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team and culture.
We think you need these skills to ace Campaigns & Content Lead in London
Some tips for your application 🫡
Show Your Campaign Savvy:When you’re writing your application, make sure to highlight your experience with multi-channel campaigns. We want to see how you've turned strategies into successful campaigns in the past, so don’t hold back on the details!
Be Creative with Your Content:Since this role is all about overseeing messaging and content, let your creativity shine through in your application. Use engaging language and examples that reflect your strong copywriting skills and brand storytelling ability.
Demonstrate Your Insight-Driven Approach:We love data-driven decisions! Make sure to mention how you’ve used customer insights and performance data to shape your campaigns. This shows us you understand the importance of grounding your work in real-world results.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Paul UK Ltd
✨Know Your Campaigns
Before the interview, dive deep into the company's recent campaigns. Understand their objectives, target audience, and results. This will not only show your interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Creative Process
Be ready to talk about your approach to campaign planning and execution. Share specific examples of how you've turned strategies into successful campaigns, highlighting your creative judgement and ability to manage multiple projects simultaneously.
✨Emphasise Data-Driven Decisions
Since this role relies heavily on customer insights and performance data, prepare to discuss how you've used analytics to shape your campaigns. Bring examples of KPIs you've set and how you've adjusted strategies based on performance insights.
✨Demonstrate Leadership Skills
As a potential team leader, be prepared to discuss your management style. Share experiences where you've supported team development, coordinated with cross-functional teams, and led by example to drive performance and creativity.
