At a Glance
- Tasks: Lead multi-channel campaigns that bring our brand to life and drive results.
- Company: Dynamic marketing team focused on customer insight and performance.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on collaboration and continuous improvement.
- Why this job: Make a real impact by shaping innovative campaigns and leading a talented team.
- Qualifications: 5+ years in multi-channel campaign planning and strong creative judgement.
The predicted salary is between 50000 - 65000 £ per year.
Purpose of Role As we sharpen our focus on performance and put customer insight at the heart of what we do, we’re shaping a marketing team built to have real impact. This senior role plays a key part in that – leading insight‑led, multi‑channel campaigns that bring the brand to life and deliver results. You’ll turn strategy into effective seasonal, product and brand activity, while overseeing messaging and content that’s consistent, creative, and distinctly us. You’ll also support and manage others to strengthen delivery and performance.
Key Responsibilities
- Deliver Campaign Strategy: Turn the Head of Commercial & Marketing’s strategy into clear, actionable campaign plans that support the brand calendar and deliver measurable results.
- Lead Campaign Planning & Execution: Own the end‑to‑end delivery of seasonal, brand, and product campaigns – ensuring they land on time, across every relevant channel.
- Own Content & Creative: Oversee campaign messaging and content for in‑store, CRM, digital, and social – ensuring quality, relevance, and alignment to the brand.
- Collaborate with Insight: Work with the Customer Experience & Insight Lead to ground every campaign in customer behaviour, market trends, and performance data.
- Manage Creative & Production: Coordinate internal and external creatives to deliver high‑quality, brand‑aligned assets across key channels and formats for retail and online.
- Coordinate Stakeholders: Work with cross‑functional teams including Operations, Commercial, Product, and International to ensure campaigns are aligned and joined up.
- Protect the Brand: Safeguard our tone of voice and visual identity across all campaign outputs, reinforcing brand consistency and customer recognition.
- Lead and Develop the Team: Line‑manage the Performance & Digital Manager and Retail & Local Marketing Manager – setting priorities, supporting development, and encouraging ownership.
- Drive Performance & Learning: Set clear KPIs, review results, and use performance insights to continuously improve campaign effectiveness and impact.
- Stay Close to the Market: Monitor the competitive landscape, spotting trends and ideas to keep campaigns fresh, relevant, and commercially sharp.
Skill and Technical Requirements
- 5+ years’ experience planning and delivering multi‑channel campaigns in a fast‑paced food, retail, or hospitality setting.
- Proven ability to turn strategy into creative, commercially effective campaign activity.
- Confident using customer insight and performance data to shape messaging and channel plans.
- Excellent creative judgement with a strong sense of brand storytelling and content quality.
- Skilled in managing multiple projects, timelines, and stakeholders simultaneously.
- Strong copywriting and content creation ability across digital and offline channels.
- Experienced in briefing and working with creative agencies and production teams.
Attributes
- Commercially focused, with a clear understanding of how marketing drives performance.
- Organised and detail‑oriented, with strong follow‑through.
- A confident communicator who works well with others at all levels.
- Comfortable leading and supporting others, with a collaborative and open approach.
- Flexible, proactive, and able to thrive in a fast‑moving environment.
- Creative and customer‑minded, always looking for smarter, better ways to deliver.
- Leads by example, bringing energy, curiosity, and accountability to the team.
Campaigns & Content Lead employer: Paul UK Head Office
As a Campaigns & Content Lead, you will thrive in a dynamic and innovative work environment that prioritises customer insight and performance. Our company fosters a collaborative culture where creativity is celebrated, and employee growth is supported through mentorship and development opportunities. Located in a vibrant area, we offer a unique chance to make a significant impact on our brand while enjoying a fulfilling work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Campaigns & Content Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail your interview prep! Research the company, understand their campaigns, and be ready to discuss how your experience aligns with their goals. Practice common interview questions and prepare some thoughtful ones to ask them too.
✨Tip Number 3
Showcase your creativity! Bring a portfolio of your past campaigns or content work to interviews. This is your chance to demonstrate how you turn strategy into impactful, multi-channel campaigns that resonate with customers.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight how you can lead insight-led campaigns and drive performance – it’ll make you stand out!
We think you need these skills to ace Campaigns & Content Lead
Some tips for your application 🫡
Show Your Campaign Skills:Make sure to highlight your experience in planning and delivering multi-channel campaigns. We want to see how you've turned strategies into successful activities, so share specific examples that showcase your creative flair and commercial effectiveness.
Be Insight-Driven:Since we’re all about customer insight, don’t forget to mention how you’ve used data to shape your campaigns. Talk about how you’ve grounded your messaging in customer behaviour and market trends – it’ll show us you understand what makes a campaign tick!
Keep It Consistent:Brand consistency is key for us, so make sure your application reflects our tone of voice and visual identity. Use clear, engaging language and ensure your content aligns with the brand values we hold dear. This is your chance to show us your strong copywriting skills!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Paul UK Head Office
✨Know Your Campaigns
Before the interview, dive deep into the company's recent campaigns. Understand their messaging, target audience, and performance metrics. This will not only show your interest but also allow you to discuss how you can contribute to future campaigns.
✨Showcase Your Creative Process
Be ready to talk about your approach to turning strategy into creative campaigns. Share specific examples of past projects where you’ve successfully led multi-channel campaigns, highlighting your role in overseeing content and ensuring brand consistency.
✨Emphasise Collaboration Skills
Since this role involves working with various teams, prepare to discuss how you've effectively collaborated with cross-functional teams in the past. Highlight any experiences where you coordinated with different stakeholders to achieve campaign goals.
✨Bring Data to the Table
Demonstrate your ability to use customer insights and performance data to shape campaigns. Be prepared to discuss how you've used data to inform your decisions and improve campaign effectiveness in previous roles.
