Social Media Manager in London

Paul Smith is one of Britain’s leading independent design companies, driven by a spirit of curiosity, playfulness, adaptability and passion. These values shape every aspect of the brand, whether it’s a shirt, a shop or a special collaboration. Reaffirming the values that Paul set down in 1970, ‘classic with a twist’ remains the guiding principle of the company.

We have a rare opportunity for a Social Media Manager to join our Digital team in London. Reporting into our Head of Digital Marketing, you will own and lead Paul Smith’s global social media strategy, overseeing end‑to‑end channel management, content direction, and community growth across all platforms. You will be responsible for setting the strategic direction, managing budgets and leading a small team to drive measurable results. This role requires creativity as well as strong commercial acumen and the ability to lead cross‑functional collaboration with other teams.

What You’ll Be Doing

• Own and present the annual social media strategy to senior stakeholders, including channel priorities, content pillars, growth targets, and budget allocation.
• Lead the social media editorial calendar end‑to‑end and oversee all planning, scheduling, and reporting.
• Lead cross‑functional collaboration with Brand Marketing, Press & VIP, Content and Creative teams to maintain a coherent content strategy, managing the balance between commercial and brand priorities.
• Set and maintain the creative direction for Paul Smith’s social channels, ensuring high‑quality copy, photo and video content with a consistent, recognisable brand voice across all platforms.
• Oversee and direct on‑set social content capture during campaigns, events, and behind‑the‑scenes moments.
• Define, track, and own channel‑level KPIs, producing regular reports and performance reviews with actionable insights for senior stakeholders.
• Work closely with the Paid Performance team to ensure organic and paid social are strategically aligned as well as to shape and deliver the influencer strategy.
• Own Paul Smith’s platform innovation roadmap, piloting new formats, staying ahead of trends and bringing recommendations to senior leadership.
• Own and develop strategic relationships with social media platform teams, leading on beta access, partnership opportunities, and first‑to‑market activations.
• Lead and set standards for community engagement, as well as crisis management planning and response.
• Manage relationships with freelancers and external agencies, ensuring output meets brand standards and contractual deliverables.

Who You Are

• Proven experience managing social media strategies for a fashion, lifestyle or luxury brand.
• Strong working knowledge of Instagram, Facebook, TikTok, and Pinterest.
• Experience with social scheduling and analytics tools (e.g. Sprout Social, Later, or similar).
• Ability to brief and direct creative, including photography, video, and copy.
• Confidence working cross‑functionally with Buying, Marketing, and PR teams.
• An eye for brand‑appropriate content and the difference between aspirational and accessible.
• Creative and forward‑thinking, with the ability to turn ideas into impactful outcomes.
• Ability to capture and edit brand‑standard photo and video content would be advantageous.
• Experience with paid social or familiarity with how organic and paid strategies connect would also be a plus.

Why you’ll love working with us

Working at Paul Smith means being part of a brand that celebrates creativity, individuality and authenticity. Even though we are a global business, we’ve stayed true to who we are at heart. Our offices and shops remain welcoming and inclusive spaces built around collaboration, where we encourage our people to be themselves, reach their full potential, and play a part in creating something truly unique.

We offer a comprehensive benefits package to support your lifestyle and wellbeing, which includes a 60% staff discount and a seasonal clothing allowance. You’ll also enjoy hybrid working (3 days in the office) with flexi‑time, 33 days’ annual leave with the option to buy or sell holiday days, private healthcare with Vitality, wellbeing support and other perks to keep you motivated and inspired.

At Paul Smith, we celebrate and encourage applications from all walks of life into our growing workforce. We are committed to empowering people from any background, belief system, or ethnicity, offering an inclusive environment where talent is recognised and valued.

We may close this advert early if we receive a high volume of applications, so we encourage you to apply as soon as possible.