Performance Marketing Manager in City of Westminster

Paul Smith is one of Britain’s leading independent design companies, driven by a spirit of curiosity, playfulness, adaptability and passion. These values shape every aspect of the brand, whether it’s a shirt, a shop or a special collaboration. Reaffirming the values that Paul set down in 1970, ‘classic with a twist’ remains the guiding principle of the company. Happily positioned between high fashion and formalwear, while taking reference from both, Paul Smith has always been proud to stand apart.

We have a brand new opportunity for a Performance Marketing Manager to join our Digital team in London. Reporting into our Head of Digital Marketing, you will lead the planning, execution and growth of Paul Smith’s global paid media programme across paid search, paid social, display, affiliates and influencer marketing. You will operate as a trading function, aligning paid activity to the commercial plan and achieving clear revenue and efficiency targets. You will also lead our agency partnerships at operational level, ensuring they are maximising the impact of our spend.

This is a great opportunity for an experienced Performance Marketing professional who would like to make their mark and achieve considerable online growth for Paul Smith.

What you’ll be doing:

• Own the global paid media plan across paid search, paid social, display, affiliates and influencer marketing, translating it into market‑by‑market activation plans with clear targets and budget allocation.
• Manage daily, weekly, monthly and annual budget pacing across all channels and markets.
• Set, track and deliver hard performance KPIs (ROAS, CAC, contribution margin, new versus returning customer mix and revenue contribution) and produce regular performance reporting for senior stakeholders.
• Manage the agency relationship at operational level, holding them to plan, briefing campaigns and quality‑checking activation.
• Lead market expansion in priority territories, particularly the US, identifying incremental growth opportunities and building the test plan to unlock them.
• Lead the measurement and attribution agenda across paid channels, including platform reporting, attribution modelling and incrementality testing.
• Drive the test and learn agenda across paid channels, covering creative, audience, bidding, geo and platform tests that build lasting performance gains.
• Partner with Creative and Brand teams on paid creative, and with the wider Digital team on landing page and on‑site test plans.
• Work alongside the CRM & Loyalty Manager to align acquisition and retention strategies, with shared accountability for new customer LTV.
• Coordinate with Buying & Merchandising and Trading teams to align paid activity with stock priorities, margin considerations and full‑price sell‑through.
• Manage and develop the Performance Marketing Assistant Manager, providing direction, coaching and clear performance objectives.
• Stay up to date with platform, measurement and emerging channel developments and make the most of new opportunities.

Who you are:

• Proven experience managing performance marketing strategies for a premium fashion, lifestyle, or luxury brand.
• Strong hands‑on expertise across paid search (Google Ads) and paid social (Meta, TikTok, Pinterest).
• Confidence with attribution, incrementality testing, and platforms like Triple Whale or equivalent.
• Proven track record of delivering against hard performance targets (ROAS, CAC, contribution margin).
• Experience managing significant paid media budgets across multiple markets.
• Comfortable managing agencies, mentoring direct reports, and presenting to senior stakeholders.

Why you’ll love working with us:

Working at Paul Smith means being part of a brand that celebrates creativity, individuality and authenticity. Even though we are a global business, we’ve stayed true to who we are at heart. Our offices and shops remain welcoming and inclusive spaces built around collaboration, where we encourage our people to be themselves, reach their full potential, and play a part in creating something truly unique.

We offer a comprehensive benefits package to support your lifestyle and wellbeing, which includes a 60 % staff discount and a seasonal clothing allowance. You’ll also enjoy hybrid working (3 days in the office) with flexi‑time, 33 days’ annual leave with the option to buy or sell holiday days, private healthcare with Vitality, wellbeing support and other perks to keep you motivated and inspired.

At Paul Smith, we celebrate and encourage applications from all walks of life into our growing workforce. We are committed to empowering people from any background, belief system, or ethnicity, offering an inclusive environment where talent is recognised and valued.