New Business Sales Executive

Company About Us

Founded by former Michelin-starred chef Paul Rhodes in 2003, Paul Rhodes Bakery has built a strong reputation as the go-to supplier of quality handcrafted sourdoughs, cakes and pastries in the capital.

Paul's ambition when he started the bakery was simple: to provide London’s busy chefs with the best handcrafted bread, made from the finest ingredients possible and traditional techniques.

Today, as the bakery heads towards twenty-five years in business, the goal remains the same and this ambition underpins everything we do.

We have both a wholesale business supplying some of London’s top restaurants, hotels, cafés, and entertainment venues, as well as our local retail bakery shop which is based a ten-minute walk up the road, in Greenwich Market.

As we continue to grow, we are looking for a driven, energetic and ambitious New Business Sales Executive to help us win new customers in the right sectors - customers who value quality, craft and standout artisan products.

The Role

This role is all about winning new business.

We are looking for someone with the energy, momentum and commercial instinct to get out into the market, identify the right opportunities, build relationships quickly and convert them into new customers.

You will focus on targeting relevant customer segments that are looking for handcrafted, artisan bakery products and deliver a proactive, hands-on approach to business development.

This is a role for someone who enjoys opening doors, building a pipeline, creating opportunities and keeping things moving.

You will be expected to represent Paul Rhodes Bakery with enthusiasm and credibility, bringing our products to life with chefs, buyers and decision-makers across London.

Key Responsibilities

• Drive new business growth by identifying, targeting and winning customers in relevant market segments
• Build and maintain a strong pipeline of prospects across sectors such as restaurants, hotels, cafes, hospitality groups, foodservice operators and premium retail
• Proactively prospect through outreach, networking, site visits and relationship-building
• Get in front of chefs, buyers and operators to understand their needs and present the Paul Rhodes Bakery range in a compelling way
• Create momentum from first conversation through to sample, trial, conversion and launch
• Keep prospect and pipeline information up to date and maintain focused, commercially relevant target lists
• Stay close to market trends, competitor activity and new openings to spot fresh business opportunities
• Act as a strong ambassador for the brand, our products and our standards
• What We’re Looking For

We are looking for someone who is

• Ambitious and motivated by winning new business
• Full of energy and initiative, with a natural sense of pace and urgency
• Confident, personable and credible when dealing with chefs, buyers and hospitality operators
• Commercially minded, with the ability to identify the right opportunities and focus effort where it will have the greatest impact
• Highly self‑motivated and proactive, with a real drive to make things happen
• Organised and disciplined enough to manage a pipeline effectively and follow through consistently
• Passionate about food, hospitality and quality artisan products
• Positive, collaborative and solution‑focused, with the resilience to keep going through the ups and downs of sales

Skills And Experience

The successful candidate is likely to have

• Experience in B2B sales or business development
• A track record of generating leads, opening opportunities and winning new business
• Strong communication and interpersonal skills
• Good commercial judgement and attention to detail
• The confidence to work independently while also contributing as part of a team
• Experience in the food, bakery, hospitality or wider FMCG sector would be advantageous

Experience

• B2B sales / business development: 1 year (required)
• Experience within the food industry: 1 year (preferred)

Why Join Paul Rhodes Bakery?

This is an opportunity to join a respected London bakery brand with real heritage, strong product quality and exciting growth potential.

You will be part of a friendly, supportive team and have the chance to help shape the next phase of our growth by bringing in great new customers who value quality and craft.

• Location
• Paul Rhodes Bakery, SE10 9PJ (Greenwich, London)
• London based Hybrid / Flex role
• Candidates must reliably commute or plan to relocate before starting work.

Benefits

• Highly competitive base salary, plus potential bonus.
• Flexible working: a great combination of working from the bakery, at home, and out and about in kitchens meeting chefs.
• Free & Discounted Bakery Products: Take home the freshest bread, pastries, and more every day.
• Shop Discount: Enjoy exclusive employee discounts on all products at our Greenwich shop.
• Free Birthday cake of your choice.
• Company Events: Join your colleagues for fun summer / winter social events.
• Referral Bonus: Earn a £500 bonus for bringing new talent into our growing team.
• Cycle to Work Scheme: Convenient commuting options for you.
• Additional holiday allowance to reward length of service.
• Paid breaks.

Paul Rhodes is committed to a diverse and inclusive workplace.

We provide equal employment opportunities to all employees and applicants for employment without regard to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process.

For individuals who would like to request accommodation throughout the hiring process, please contact HR at: hr@paulrhodesbakery. com

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