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- Tasks: Create and manage Meta ad campaigns that drive real revenue for clients.
- Company: Join Paul Gough Media, a dynamic team focused on client growth.
- Benefits: Competitive salary, fast-paced environment, and opportunities for career advancement.
- Why this job: Make a tangible impact in a performance-driven role with ownership.
- Qualifications: 1-3 years of experience in running Meta ads and data analysis skills.
- Other info: Fast-moving culture with direct feedback and room for growth.
The predicted salary is between 25000 - 27000 ÂŁ per year.
Be the reason our clients scale. At Paul Gough Media, we help private physiotherapy clinic owners grow thriving businesses. They’re exceptional clinicians, but when it comes to paid advertising, campaign strategy, and performance tracking? That’s where we come in. We don’t just run ads and hope for the best. We test. We optimise. We scale what works. We fix what doesn’t. And we’re looking for a Meta Ads Specialist who lives and breathes performance marketing. This isn’t a “set it and forget it” role. It’s an ownership role. You won’t be guessing. You won’t be waiting for direction. Instead, you’ll take campaigns from “Let’s try some ads…” to “These ads are driving real revenue.”
What You’ll Be Responsible For:
- Creating, launching, and managing Meta (Facebook & Instagram) ad campaigns
- Monitoring performance daily and making data-driven optimisations
- Identifying trends, opportunities, and issues across campaigns
- Testing creatives, copy, audiences, and offers to improve results
- Tracking key metrics like CPL, ROAS, CTR, and conversion rates
- Troubleshooting underperforming campaigns and fixing them fast
- Communicating results and insights clearly to clients
- Leading client calls to explain performance and strategy
- Collaborating with creative and marketing teams to improve output
You won’t just manage ads, you’ll drive results.
Who thrives here?
You likely have 1–3 years experience running Meta ads in an agency or in-house role. You’ve:
- Built and managed multiple ad campaigns at once
- Worked inside Meta Ads Manager daily
- Optimised campaigns based on real performance data
- Tested creatives and audiences to improve outcomes
- Explained results to clients or internal stakeholders
You understand that great media buying isn’t luck, it’s testing, analysing, and refining consistently. You’re comfortable with numbers. You spot patterns quickly. You take action when something isn’t working. And you’re confident enough to explain performance to clients, clearly and honestly.
What it feels like to work here:
We move fast. We test constantly. We care about results. We give direct feedback. We celebrate wins loudly. We expect ownership. If you enjoy being in a performance-driven environment where your work directly impacts client growth, you’ll feel at home. And this role has room to grow. If you prove yourself, there’s a path to Senior Media Buyer or Team Lead.
Job Details:
- Location: Hartlepool, UK (In-office, Full-time)
- Hours: Monday – Friday, 10:30 AM – 6:30 PM
- Salary: £25,000 – £27,000 (based on experience)
UK - Meta Ads Specialist employer: Paul Gough Media
Contact Detail:
Paul Gough Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK - Meta Ads Specialist
✨Tip Number 1
Get to know the company inside out! Research Paul Gough Media, their clients, and their approach to Meta ads. This will help you tailor your conversations and show that you're genuinely interested in helping them scale.
✨Tip Number 2
Practice your pitch! Be ready to explain how your experience aligns with their needs. Highlight specific campaigns you've managed and the results you've driven. Confidence is key, so own your achievements!
✨Tip Number 3
Prepare for data discussions. Brush up on key metrics like CPL, ROAS, and CTR. Being able to talk numbers will show that you understand performance marketing and can contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re proactive and serious about landing this role.
We think you need these skills to ace UK - Meta Ads Specialist
Some tips for your application 🫡
Show Your Passion for Performance Marketing: When you’re writing your application, let your enthusiasm for performance marketing shine through. We want to see that you live and breathe this stuff! Share examples of how you've optimised campaigns and driven results in the past.
Be Data-Driven: Since we’re all about testing and optimising, make sure to highlight your experience with data. Talk about the key metrics you’ve tracked and how you’ve used them to improve campaign performance. Numbers speak volumes!
Tailor Your Application: Don’t just send a generic application our way. Take the time to tailor your CV and cover letter to the role. Mention specific skills and experiences that align with what we’re looking for in a Meta Ads Specialist.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Paul Gough Media
✨Know Your Metrics
Before the interview, brush up on key performance metrics like CPL, ROAS, CTR, and conversion rates. Be ready to discuss how you've used these metrics in past campaigns to drive results. This shows you understand the numbers behind the ads and can speak their language.
✨Showcase Your Campaigns
Prepare a portfolio of your previous Meta ad campaigns. Highlight specific examples where you optimised performance or turned around underperforming ads. This not only demonstrates your experience but also gives you concrete stories to share during the interview.
✨Be Ready to Discuss Strategy
Think about your approach to campaign strategy. Be prepared to explain how you identify trends and opportunities, and how you test creatives and audiences. This will show that you’re proactive and have a solid grasp of performance marketing.
✨Communicate Clearly
Since you'll be leading client calls, practice explaining complex data in simple terms. During the interview, demonstrate your ability to communicate insights clearly and confidently. This will reassure them that you can effectively convey performance results to clients.