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- Tasks: Create and manage Meta ad campaigns that drive real revenue for clients.
- Company: Join Paul Gough Media, a dynamic team helping physiotherapy clinics thrive.
- Benefits: Competitive salary, fast-paced environment, and opportunities for career growth.
- Why this job: Make a real impact in performance marketing and help businesses scale.
- Qualifications: 1-3 years of experience with Meta ads and strong analytical skills.
- Other info: Fast-moving culture with direct feedback and room for advancement.
The predicted salary is between 25000 - 27000 ÂŁ per year.
Be the reason our clients scale. At Paul Gough Media, we help private physiotherapy clinic owners grow thriving businesses. They’re exceptional clinicians, but when it comes to paid advertising, campaign strategy, and performance tracking? That’s where we come in. We don’t just run ads and hope for the best. We test. We optimise. We scale what works. We fix what doesn’t. We’re looking for a Meta Ads Specialist who lives and breathes performance marketing. This isn’t a “set it and forget it” role. It’s an ownership role. Instead you’ll take campaigns from “Let’s try some ads…” to “These ads are driving real revenue.”
What You’ll Be Responsible For:
- Creating, launching, and managing Meta (Facebook & Instagram) ad campaigns
- Monitoring performance daily and making data‑driven optimisations
- Identifying trends, opportunities, and issues across campaigns
- Testing creatives, copy, audiences, and offers to improve results
- Tracking key metrics like CPL, ROAS, CTR, and conversion rates
- Troubleshooting underperforming campaigns and fixing them fast
- Communicating results and insights clearly to clients
- Leading client calls to explain performance and strategy
- Collaborating with creative and marketing teams to improve output
You won’t just manage ads, you’ll drive results.
Who thrives here?
You likely have 1–3 years experience running Meta ads in an agency or in‑house role. You’ve:
- Built and managed multiple ad campaigns at once
- Worked inside Meta Ads Manager daily
- Optimised campaigns based on real performance data
- Tested creatives and audiences to improve outcomes
- Explained results to clients or internal stakeholders
You understand that great media buying isn’t luck, it’s testing, analysing, and refining consistently. You’re comfortable with numbers. You spot patterns quickly. You take action when something isn’t working. And you’re confident enough to explain performance to clients, clearly and honestly.
What it feels like to work here:
We move fast. We test constantly. We care about results. We give direct feedback. We celebrate wins loudly. We expect ownership. If you enjoy being in a performance‑driven environment where your work directly impacts client growth, you’ll feel at home. And this role has room to grow. If you prove yourself, there’s a path to Senior Media Buyer or Team Lead.
Job Details:
Location: Hartlepool, UK (In‑office, Full‑time)
Hours: Monday – Friday, 10:30 AM – 6:30 PM
Salary: £25,000 – £27,000 (based on experience)
UK - Meta Ads Specialist employer: Paul Gough Media LLC
Contact Detail:
Paul Gough Media LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK - Meta Ads Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Meta Ads Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best ad campaigns and results. This will give potential employers a taste of what you can do and how you can drive real revenue for their clients.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've optimised campaigns in the past and share specific examples of your successes. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace UK - Meta Ads Specialist
Some tips for your application 🫡
Show Your Passion for Performance Marketing: When you're writing your application, let your enthusiasm for performance marketing shine through. We want to see that you live and breathe this stuff! Share examples of how you've driven results in past roles, especially with Meta ads.
Be Data-Driven: Since we’re all about optimising campaigns based on data, make sure to highlight your analytical skills. Talk about the metrics you’ve tracked and how you’ve used them to improve campaign performance. Numbers speak volumes!
Tailor Your Application: Don’t just send a generic application our way. Take the time to tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Show us why you’re the perfect fit for this role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Paul Gough Media!
How to prepare for a job interview at Paul Gough Media LLC
✨Know Your Metrics
Before the interview, brush up on key performance metrics like CPL, ROAS, CTR, and conversion rates. Be ready to discuss how you've used these metrics in past campaigns to drive results. This shows you understand the numbers behind the ads and can speak their language.
✨Showcase Your Campaigns
Prepare a portfolio of your previous Meta ad campaigns. Highlight specific examples where you optimised campaigns based on data-driven insights. This not only demonstrates your experience but also gives you concrete stories to share during the interview.
✨Be Ready to Troubleshoot
Think of a time when a campaign didn’t perform as expected. Be prepared to explain how you identified the issue, what steps you took to fix it, and the outcome. This will showcase your problem-solving skills and your ability to take ownership of your work.
✨Communicate Clearly
Practice explaining complex ad performance data in simple terms. You might be asked to role-play a client call, so being able to communicate insights clearly and confidently is crucial. This will demonstrate your ability to build relationships with clients and convey important information effectively.