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- Tasks: Lead and optimise digital advertising campaigns across major platforms like Amazon and TikTok.
- Company: Join Pattern, a fast-growing ecommerce accelerator valued at $2 billion, trusted by top brands.
- Benefits: Enjoy 28 days holiday, hybrid work, private medical insurance, and regular company socials.
- Why this job: Be part of a dynamic team that values innovation, data-driven insights, and personal growth.
- Qualifications: 3+ years in digital advertising with strong analytical skills and experience in performance marketing.
- Other info: Pattern promotes diversity and offers a supportive, inclusive work environment.
The predicted salary is between 42000 - 60000 ÂŁ per year.
Senior Digital Advertising Strategist (Amazon & Retail Media Focus)
Join to apply for the Senior Digital Advertising Strategist (Amazon & Retail Media Focus) role at Pattern
Senior Digital Advertising Strategist (Amazon & Retail Media Focus)
1 week ago Be among the first 25 applicants
Join to apply for the Senior Digital Advertising Strategist (Amazon & Retail Media Focus) role at Pattern
Location: London (Hybrid)
Team: Advertising & Retail Media Strategy & Execution
Experience Required: 3+ years in digital advertising (PPC/Search or Programmatic preferable)
Pattern is a leading ecommerce accelerator headquartered in the Silicon Slopes tech hub in Utah, with offices in Asia, Australia, Europe, Middle East, and North America. Named one of the fastest growing companies in the US by Inc. 5000, Pattern has made its mark in the industry as one of Utah’s newest unicorns valued at $2 Billion. Some of the biggest consumer brands like Pandora, North Face and Bosch trust Pattern with their business. Pattern recruits talent from top tech companies including Amazon, Apple, Google, eBay, Oracle, and Adobe and hires the best of the best.
Pattern is expanding, and we are looking for a Senior Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are able to turn data into profitable insights for our partners. We are looking for someone with extremely high standards who is efficient and not afraid to roll up their sleeves and do what it takes to help our partners be successful. If you are intelligent, organised, and a high-energy builder, we encourage you to apply.
What is the day in the life of a Senior Advertising Strategist?
- Lead the hands-on execution and optimisation of paid media campaigns acrossAmazon Ads, Amazon DSP, EU Marketplaces such as TikTok Shop, Ebay, Zalando & Allegro and other retail media channels.
- Test, scale, and optimise campaign elements including keywords, bids, audiences, placements, and creative to drive revenue and efficiency.
- Analyse campaign performance and identify strategic opportunities — from keyword research and competitive analysis to new campaign launches and budget shifts.
- Own budget pacing and performance monitoring across multiple accounts to ensure monthly and annual revenue goals are met.
- Nurture brand partner relationships via calls, emails, and meetings — providing clear insights, strategic recommendations, and campaign updates.
- Deliver weekly, monthly, and quarterlyreporting, telling performance stories that inform future strategy.
- Collaborate closely with Brand Management, Analytics and Creative teams to align advertising with broader growth objectives.
- Provide retail media and SEM expertise internally and contribute to strategic consulting projects where needed.
What Will I Need To Thrive In This Role
- 2:1/1st degree or above
- 3+ years’ hands-on experience in Search or Performance Marketing, ideally within an agency or ecommerce environment. Proven track record executing campaigns across Amazon Ads, Google Ads or programmatic (experience with Meta, TikTok and EU marketplaces are a plus)
- A strong analytical mindset with the ability to turn performance data into clear insights and actions
- Proficiency in Excel, Data Visualisation, Google Analytics, and other tools used to analyse and interpret campaign performance
- Excellent verbal and written communication skills — able to simplify complex topics for clients and internal teams
- Naturally curious with strong critical thinking skills — you question assumptions, spot patterns, and solve problems proactively
- Experience working with retail or ecommerce brands is highly desirable
We Are Looking For Individuals Who Are
- Game Changers – Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
- Data Fanatics- Someone who recognises problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
- Partner Obsessed – Someone who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritises the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
- Team of Doers- Someone who is a part of team of doers uplifts team members and recognises their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.
What is the hiring process?
- An initial phone interview with Pattern’s talent acquisition team.
- An interview with a hiring manager.
- A 2nd stage interview with a case study in the form of presentation.
- A 3rd stage interview with a VP.
- A final interview with the European General Manager.
How To Stand Out – In The Interview And Beyond
- Come prepared with specific, data-driven examples of your work — what you did, how you did it, and what impact it made
- Use clear frameworks like STAR (Situation, Task, Action, Result) or Answer First to structure your responses with clarity and purpose
- Show us your critical thinking and curiosity — how do you approach challenges, uncover insights, and bring fresh ideas to the table?
- Tell us how you’ll add value at Pattern, both through your skills and your mindset — we’re looking for proactive thinkers, not just task-doers
- If you’ve explored side projects in analytics, ecommerce, or performance marketing, we’d love to hear what you built or learned
We Value People Who Are
- Self-driven and take full ownership of their work
- Agile in their thinking and fast to test, learn and iterate
- Organised, responsive and follow through to completion
- Enthusiastic about performance, data, and what’s next in retail media
- Above all, be yourself — sharp, curious, and ready to make a difference
Benefits
Why should I work at Pattern? Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:
- 28 days Holiday (increasing to 32 with each year of service)
- Competitive salary
- RSUs (Restricted Stock Units)
- Hybrid working (2-3 days a week in the office)
- Private Medical Insurance + gym discounts
- Free breakfast and snacks in the office
- Enhanced Pension Scheme
- Enhanced Maternity and Paternity leave and pay
- Regular company socials
- Nursery Scheme
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Senior Digital Advertising Strategist (Amazon & Retail Media Focus) employer: Pattern
Contact Detail:
Pattern Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Advertising Strategist (Amazon & Retail Media Focus)
✨Tip Number 1
Familiarise yourself with the latest trends in digital advertising, especially on platforms like Amazon Ads and Google Ads. Being able to discuss recent changes or innovations during your interview will show that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Prepare specific examples of how you've successfully optimised campaigns in the past. Use data to back up your claims, as this role requires a strong analytical mindset. Highlighting your results will demonstrate your ability to turn insights into actionable strategies.
✨Tip Number 3
Network with current or former employees of Pattern, if possible. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 4
Showcase your curiosity and critical thinking skills by preparing questions for your interviewers. Ask about their current challenges in digital advertising or how they measure success. This not only demonstrates your interest but also positions you as a thoughtful candidate who is eager to contribute.
We think you need these skills to ace Senior Digital Advertising Strategist (Amazon & Retail Media Focus)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital advertising, particularly with Amazon Ads and retail media. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital advertising and how your skills align with the role. Mention specific campaigns you've worked on and the results achieved to showcase your expertise.
Showcase Analytical Skills: Since the role requires a strong analytical mindset, include examples of how you've used data to drive decisions in past campaigns. Be prepared to discuss these examples in detail during interviews.
Prepare for the Interview: Familiarise yourself with the STAR method (Situation, Task, Action, Result) to structure your responses. Prepare data-driven examples that illustrate your problem-solving abilities and how you can add value to Pattern.
How to prepare for a job interview at Pattern
✨Prepare Data-Driven Examples
Come armed with specific examples from your past work that showcase your ability to drive results through data. Highlight what you did, how you approached it, and the impact it had on the campaigns.
✨Use Clear Frameworks
Structure your responses using frameworks like STAR (Situation, Task, Action, Result) or Answer First. This will help you communicate your thoughts clearly and effectively, making it easier for the interviewers to follow your logic.
✨Show Your Analytical Skills
Demonstrate your analytical mindset by discussing how you've used data to uncover insights and solve problems in previous roles. Be ready to explain your thought process and how you approach challenges.
✨Express Your Curiosity
Let your curiosity shine through during the interview. Discuss any side projects or personal initiatives related to analytics, ecommerce, or performance marketing. This shows you're proactive and genuinely interested in the field.