At a Glance
- Tasks: Drive SEM execution and optimise campaigns for global brands across various platforms.
- Company: Join a fast-growing tech company focused on ecommerce innovation and employee experience.
- Benefits: Enjoy 28 days holiday, competitive salary, hybrid working, and health benefits.
- Why this job: Make a real impact in the dynamic world of ecommerce marketing with cutting-edge technology.
- Qualifications: 4+ years in SEM, strong communication skills, and analytical mindset required.
- Other info: Collaborative culture with regular socials and excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service across 60+ global marketplaces—notably Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. Pattern is headquartered in the US and has a strong focus on data-driven decision making. Pattern has been named one of the fastest growing tech companies and one of the best-led companies, with a focus on employee experience and a culture recognized as an inclusive and supportive workplace.
Role
As a Senior Account Manager - Advertising, you will drive hands-on SEM execution, optimisation and client success as part of Pattern’s ecommerce acceleration team.
Responsibilities
- Hands-on execution and optimisation of SEM accounts
- Test, scale and optimise campaigns in Amazon Ads and other retail media, including Google Ads, Meta, Instagram, TikTok Ads and Affiliates
- Analyse and optimise existing campaigns (structure, keyword research, negative keywords, bid adjustments, new campaigns, compelling ad copy, audience targeting, and other optimisations to drive revenue and sales)
- Ongoing management of monthly budgets across client accounts
- Communicate with clients via email, calls and meetings to provide insights
- Identify insights and opportunities that feed into the development of strategies to meet client expectations and growth targets
- Daily reporting and monitoring of campaigns to ensure revenue and sales objectives are met
- Deliver weekly, monthly and yearly reporting in line with Pattern's reporting framework
- Competitor analysis
- Collaborate with SEO and Analytics teams to drive integrated strategy and insights
- Provide specialist SEM advice to Pattern team and contribute to consulting projects as required
Qualifications
- Minimum of 4+ years' experience in a hands-on Search Engine Marketing role, preferably within an agency
- 2:1/1st degree or above
- Excellent verbal and written communication skills
- Experience executing campaigns across SEM (including AdWords, Amazon sponsored Ads)
- Experience with remarketing, prospecting and paid social campaigns is a bonus
- Excellent attention to detail
- Analytical with an eye for insights
- Proficient in Excel, PowerPoint, Google Analytics and data interpretation
- Experience working with retail/ecommerce clients (desirable)
Hiring process
- An initial phone interview with Pattern's talent acquisition team
- An interview with a hiring manager
- A second stage interview with a case study in the form of a presentation
- A third stage interview with a VP
- A final interview with the European General Manager
Benefits
- 28 days Holiday
- Competitive salary
- RSU's (Restricted Stock Units)
- Hybrid working (2 days a week in the office)
- Health Shield Cover (Health, Dental, Eye care and Physio cash reimbursement plan)
- Free breakfast and snacks in the office
- Pension Scheme
- Enhanced Maternity and Paternity leave and pay
- Regular company socials
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Senior Account Manager - Advertising employer: Pattern
Contact Detail:
Pattern Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Manager - Advertising
✨Tip Number 1
Get to know the company inside out! Research Pattern's values, culture, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Practice your pitch! Be ready to discuss your experience with SEM and how it aligns with what Pattern is looking for. Highlight specific campaigns you've worked on and the results you've achieved to demonstrate your expertise.
✨Tip Number 3
Don’t underestimate the power of networking! Connect with current or former employees on LinkedIn. They can provide insights about the interview process and even put in a good word for you!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and serious about joining the team at Pattern.
We think you need these skills to ace Senior Account Manager - Advertising
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Account Manager role. Highlight your hands-on SEM experience and any specific campaigns you've managed that align with what we do at Pattern.
Showcase Your Analytical Skills: Since we're all about data-driven decision making, don’t forget to mention your analytical skills. Share examples of how you've used data to optimise campaigns and drive results in your previous roles.
Communicate Clearly: Your written communication skills are key! Ensure your application is clear and concise. We want to see that you can convey complex ideas simply, just like you would when communicating with clients.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Pattern
✨Know Your SEM Stuff
Make sure you brush up on your Search Engine Marketing knowledge. Be ready to discuss your hands-on experience with platforms like Amazon Ads and Google Ads. Prepare specific examples of campaigns you've optimised and the results you've achieved.
✨Showcase Your Analytical Skills
Pattern values data-driven decision making, so come prepared to demonstrate your analytical prowess. Bring examples of how you've used data to inform your strategies, optimise campaigns, and drive revenue. Highlight your proficiency in tools like Google Analytics and Excel.
✨Communicate Like a Pro
Since you'll be liaising with clients regularly, practice your communication skills. Be ready to explain complex SEM concepts in simple terms and share how you've successfully managed client relationships in the past. Good verbal and written communication is key!
✨Prepare for Case Studies
Expect to tackle a case study during the interview process. Familiarise yourself with common SEM challenges and think about how you would approach them. This is your chance to showcase your problem-solving skills and strategic thinking, so make it count!