At a Glance
- Tasks: Lead social commerce initiatives on TikTok Shop, managing brand storefronts and driving growth.
- Company: Join Pattern, a leader in ecommerce acceleration with a vibrant culture.
- Benefits: Enjoy 28 days holiday, competitive salary, hybrid working, and private medical insurance.
- Other info: Be part of a dynamic team that values innovation and collaboration.
- Why this job: Make a real impact in the fast-paced world of social commerce and ecommerce.
- Qualifications: Experience in social commerce, TikTok Shop, and influencer marketing is essential.
The predicted salary is between 50000 - 65000 £ per year.
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilising more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre.
The Social Commerce Manager will lead the development and day-to-day management of Pattern’s social commerce capability, with a focus on TikTok Shop. This role will be responsible for launching and managing brand storefronts, building scalable processes, coordinating operational workflows, and driving growth across a focused portfolio of 3–4 brands.
What is the day in the life of a Social Commerce Manager?
- Manage a portfolio of social commerce brands on TikTok Shop, overseeing launch, activation, and ongoing marketplace performance.
- Own the day-to-day running of brand shops, including product setup, merchandising, samples coordination, and operational execution.
- Build and organize scalable workflows for shop management, affiliate coordination, creator sampling, and campaign execution.
- Partner with sales and marketing teams to align social commerce initiatives with broader commercial goals and identify opportunities for brand growth.
- Develop go-to-market strategies and onboarding frameworks for brands entering TikTok Shop and other emerging social commerce channels.
- Identify and prepare brands for social commerce activation, supporting both the conversion of existing clients and the launch of new brands.
- Collaborate cross-functionally with legal, compliance, finance, and operations teams to establish processes and best practices for an evolving channel.
- Serve as the internal expert on TikTok Shop and social commerce trends, educating stakeholders and helping shape internal strategy.
- Monitor platform, creator, and affiliate trends to inform channel strategy and improve performance.
- Support the buildout of future team structures and operating models as Pattern expands its social commerce offering.
What will I need to thrive in this role?
- Hands-on experience in social commerce, TikTok Shop, influencer marketing, creator partnerships.
- Strong understanding of how to launch and manage brands within TikTok Shop, including affiliate and operational workflows.
- Commercial mindset with the ability to identify growth opportunities, build business cases, and drive revenue through emerging channels.
- Experience working in fast-paced, ambiguous environments and building new processes or programs from scratch.
- Ability to work cross-functionally and influence stakeholders across multiple teams and functions.
- Strong project management, organizational, and communication skills.
- Deep familiarity with the creator economy, affiliate ecosystems, and social commerce trends.
- Experience at TikTok, within a specialist social commerce agency, or in a similar marketplace management role is strongly preferred.
What is the hiring process?
- An initial phone interview with Pattern’s talent acquisition team
- Interview with one of our Directors (30 mins)
- Interview with our Head of TikTok (1 hour)
- Final interview with our VP of Ecommerce (45 mins)
- Top Grading Interview and Reference collection
- Offer/Decision
How can I stand out as an applicant?
- Be clear, concise and specific when explaining a point (STAR model and answer first are the suggested frameworks).
- Be prepared to talk about professional accomplishments with specific data to quantify examples.
- Be ready to talk about how you can add value and be the best addition to the team.
- Focus on mentioning how you would make a difference at Pattern.
- Be prepared to discuss your experience building new channels or functions, and what you learned along the way.
We are looking for individuals who are:
- Game Changers - A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
- Data Fanatics - A data fanatic is someone who recognises problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
- Partner Obsessed - An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritises the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
- Team of Doers - Someone who is a part of a team of doers uplifts team members and recognises their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.
Why should I work at Pattern?
Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolve quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:
- 28 days Holiday (increasing to 32 days with each year of service)
- Competitive salary
- Hybrid working (3 days a week in the office Tues-Thurs)
- Private Medical Insurance
- Enhanced Pension Scheme
- Enhanced Maternity and Paternity leave and pay
- Nursery Scheme
- Cycle to Work Scheme
- Regular company socials
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Social Commerce Manager in London employer: Pattern
At Pattern, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a Social Commerce Manager, you'll have the opportunity to lead exciting projects in the rapidly evolving ecommerce landscape, supported by a talented team and robust resources. With generous benefits like 28 days of holiday, hybrid working options, and a strong focus on employee growth, Pattern is committed to creating a rewarding environment where you can thrive and make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Social Commerce Manager in London
✨Tip Number 1
Get to know TikTok Shop inside out! Familiarise yourself with the platform's features and trends. This will not only help you in interviews but also show that you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for your interviews by using the STAR method. Think of specific examples from your past experiences that showcase your skills in social commerce and project management.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Pattern team and making an impact.
We think you need these skills to ace Social Commerce Manager in London
Some tips for your application 🫡
Be Yourself:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for social commerce and TikTok Shop.
Tailor Your Application:Make sure to customise your application to highlight your relevant experience in social commerce and influencer marketing. We love seeing how your skills align with what we’re looking for!
Use Data to Impress:Since we’re all about data at Pattern, back up your achievements with numbers! Share specific examples of how you've driven growth or improved processes in your previous roles.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Pattern
✨Know Your TikTok Shop Inside Out
Before the interview, dive deep into TikTok Shop and its functionalities. Familiarise yourself with how brands launch and manage their storefronts, as well as the latest trends in social commerce. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Quantify Your Achievements
When discussing your past experiences, use specific data to back up your accomplishments. Whether it's increased sales percentages or successful campaign metrics, quantifying your achievements will make your contributions more tangible and impressive to the interviewers.
✨Showcase Your Project Management Skills
Be prepared to discuss how you've successfully managed projects in fast-paced environments. Highlight your organisational skills and any processes you've built from scratch. This will illustrate your ability to thrive in a dynamic setting like Pattern.
✨Emphasise Collaboration and Influence
Since the role requires working cross-functionally, share examples of how you've influenced stakeholders across different teams. Talk about your approach to building relationships and how you ensure everyone is aligned towards common goals, showcasing your partner-obsessed mindset.
