Director of Advertising

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Director of Digital Advertising, Europe

Pattern is the premier partner for global ecommerce acceleration. Valued at $2 billion, Pattern has been named one of the fastest-growing tech companies in North America by Deloitte and one of the best-led companies in America by Inc. More than 150 global brands like Nestle, Sage, Kong, Panasonic, Sorel, Skullcandy, and The North Face rely on Pattern\’s platform to scale their business worldwide. Ranked among the top five Amazon sellers globally, Pattern employs over 1700 people globally, including our London office, where this role is based.

The Director of Digital Advertising will lead an experienced team to drive growth for Pattern and its partners. This role manages digital advertising efforts across Amazon and other platforms for our partners’ brands and Pattern-owned brands. It collaborates closely with the Brand Management team to develop strategies and execution plans to generate incremental growth and reach broad, relevant audiences. The person in this role supports multiple senior stakeholders and represents Pattern externally to top clients. This is a full-time role with a hybrid schedule based in our Soho London office.

Key Responsibilities:

1. Lead technology development by identifying key product enhancements and serve as the business lead in requirements development, design, and UAT efforts.
2. Collaborate with partners and leadership to define project goals and develop plans to achieve them.
3. Lead brainstorming sessions to generate ideas for new digital advertising campaigns, including content and design elements.
4. Manage brand relationships from a digital advertising perspective and present performance reports to partner executives.
5. Act as the subject matter expert for Amazon search optimization for partners.
6. Drive growth within Pattern’s portfolio brands, including launching brands into new markets or marketplaces.
7. Oversee budgets and reporting for performance marketing across all European marketplaces (Amazon, eBay, Bol, Zalando, Otto, etc.).
8. Manage and mentor the Advertising, SEO, and Content teams in Europe to ensure best practices and alignment with Pattern values.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years experience in team building and development.
• 7+ years experience in multichannel or online marketing, managing Paid Media campaigns.
• Strong knowledge of digital advertising, especially Amazon and other ecommerce platforms.
• Ability to analyze marketing metrics and develop comprehensive strategies.
• Experience with advertising technologies like Pacvue, Quartile, etc.

What Success Looks Like:

• Innovative, fast-moving, and experimental approach to achieving goals.
• Self-driven, organized, and proactive with high ethical standards.
• Passionate about web analytics and current trends.
• Timely completion of tasks and projects, with full ownership.

Hiring Process:

1. Initial phone interview with Pattern’s talent acquisition team.
2. Video interview with the hiring manager.
3. Onsite interviews with department leaders.
4. Reference checks.
5. Executive review.
6. Offer extension.

Why Work at Pattern?

Pattern offers significant opportunities to impact the ecommerce industry. We are a talented, fast-evolving company that sets ambitious goals and values our community. We believe in work-life balance and offer benefits such as:

• 28 days of holiday (increasing with service)
• Competitive salary
• RSUs (Restricted Stock Units)
• Hybrid working
• Private Medical Insurance
• Free office snacks and breakfast
• Enhanced pension, nursery schemes, and parental leave
• Regular social events

Pattern is an equal opportunity employer committed to diversity and inclusion.

Job Details:

• Seniority Level: Director
• Employment Type: Full-time
• Job Function: Marketing and Sales
• Industry: Retail

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