Social Commerce Manager

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilising more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre.

The Social Commerce Manager will lead the development and day-to-day management of Pattern’s social commerce capability, with a focus on TikTok Shop. This role will be responsible for launching and managing brand storefronts, building scalable processes, coordinating operational workflows, and driving growth across a focused portfolio of 3–4 brands.

What is the day in the life of a Social Commerce Manager?

• Manage a portfolio of social commerce brands on TikTok Shop, overseeing launch, activation, and ongoing marketplace performance.
• Own the day-to-day running of brand shops, including product setup, merchandising, samples coordination, and operational execution.
• Build and organize scalable workflows for shop management, affiliate coordination, creator sampling, and campaign execution.
• Partner with sales and marketing teams to align social commerce initiatives with broader commercial goals and identify opportunities for brand growth.
• Develop go-to-market strategies and onboarding frameworks for brands entering TikTok Shop and other emerging social commerce channels.
• Identify and prepare brands for social commerce activation, supporting both the conversion of existing clients and the launch of new brands.
• Collaborate cross-functionally with legal, compliance, finance, and operations teams to establish processes and best practices for an evolving channel.
• Serve as the internal expert on TikTok Shop and social commerce trends, educating stakeholders and helping shape internal strategy.
• Monitor platform, creator, and affiliate trends to inform channel strategy and improve performance.
• Support the buildout of future team structures and operating models as Pattern expands its social commerce offering.

What will I need to thrive in this role?

• Hands-on experience in social commerce, TikTok Shop, influencer marketing, creator partnerships.
• Strong understanding of how to launch and manage brands within TikTok Shop, including affiliate and operational workflows.
• Commercial mindset with the ability to identify growth opportunities, build business cases, and drive revenue through emerging channels.
• Experience working in fast-paced, ambiguous environments and building new processes or programs from scratch.
• Ability to work cross-functionally and influence stakeholders across multiple teams and functions.
• Strong project management, organizational, and communication skills.
• Deep familiarity with the creator economy, affiliate ecosystems, and social commerce trends.
• Experience at TikTok, within a specialist social commerce agency, or in a similar marketplace management role is strongly preferred.

What is the hiring process?

• An initial phone interview with Pattern’s talent acquisition team.
• Interview with one of our Directors (30 mins).
• Interview with our Head of TikTok (1 hour).
• Final interview with our VP of Ecommerce (45 mins).
• Top Grading Interview and Reference collection.
• Offer/Decision.

How can I stand out as an applicant?

• Be clear, concise and specific when explaining a point (STAR model and answer first are the suggested frameworks).
• Be prepared to talk about professional accomplishments with specific data to quantify examples.
• Be ready to talk about how you can add value and be the best addition to the team.
• Focus on mentioning how you would make a difference at Pattern.
• Be prepared to discuss your experience building new channels or functions, and what you learned along the way.

We are looking for individuals who are:

• Game Changers - A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
• Data Fanatics - A data fanatic is someone who recognises problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
• Partner Obsessed - An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritises the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
• Team of Doers - Someone who is a part of a team of doers uplifts team members and recognises their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolve quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

• 28 days Holiday (increasing to 32 days with each year of service).
• Competitive salary.
• Hybrid working (3 days a week in the office Tues-Thurs).
• Private Medical Insurance.
• Enhanced Pension Scheme.
• Enhanced Maternity and Paternity leave and pay.
• Nursery Scheme.
• Cycle to Work Scheme.
• Regular company socials.