At a Glance
- Tasks: Lead and optimise digital advertising campaigns across major platforms like Amazon and TikTok.
- Company: Join a dynamic team at a forward-thinking digital marketing agency.
- Benefits: Enjoy 28 days holiday, hybrid working, and private medical insurance.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make an impact by driving revenue through innovative advertising strategies.
- Qualifications: 3+ years in Search or Performance Marketing with strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
Responsibilities and Expectations
- Lead the hands-on execution and optimisation of paid media campaigns across Amazon Ads, Amazon DSP, EU Marketplaces such as TikTok Shop, eBay, Zalando & Allegro and other retail media channels.
- Test, scale, and optimise campaign elements including keywords, bids, audiences, placements, and creative to drive revenue and efficiency.
- Analyse campaign performance and identify strategic opportunities — from keyword research and competitive analysis to new campaign launches and budget shifts.
- Own budget pacing and performance monitoring across multiple accounts to ensure monthly and annual revenue goals are met.
- Nurture brand partner relationships via calls, emails, and meetings — providing clear insights, strategic recommendations, and campaign updates.
- Deliver weekly, monthly, and quarterly reporting, telling performance stories that inform future strategy.
- Collaborate closely with Brand Management, Analytics and Creative teams to align advertising with broader growth objectives.
- Provide retail media and SEM expertise internally and contribute to strategic consulting projects where needed.
Qualifications
- 2:1/1st degree or above
- 3+ years’ hands-on experience in Search or Performance Marketing, ideally within an agency or e-commerce environment.
- Proven track record executing campaigns across Amazon Ads, Google Ads or programmatic (experience with Meta, TikTok and EU marketplaces are a plus).
- A strong analytical mindset with the ability to turn performance data into clear insights and actions.
- Proficiency in Excel, Data Visualisation, Google Analytics, and other tools used to analyse and interpret campaign performance.
- Excellent verbal and written communication skills — able to simplify complex topics for clients and internal teams.
- Naturally curious with strong critical thinking skills — you question assumptions, spot patterns, and solve problems proactively.
- Experience working with retail or e-commerce brands is highly desirable.
We are looking for individuals who are:
- Game Changers - Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
- Data Fanatics - Someone who recognises problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
- Partner Obsessed - Someone who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritises the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
- Team of Doers - Someone who is a part of team of doers uplifts team members and recognises their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.
Benefits
- 28 days Holiday (increasing to 32 with each year of service)
- Competitive salary
- RSUs (Restricted Stock Units)
- Hybrid working (3 days a week in the office)
- Private Medical Insurance + gym discounts
- Free breakfast and snacks in the office
- Enhanced Pension Scheme
- Cycle to Work scheme
- Enhanced Maternity and Paternity leave and pay
- 4 week work from anywhere policy
- Regular company socials
- Nursery Scheme
Senior Digital Advertising Strategist employer: Pattern Inc
As a Senior Digital Advertising Strategist at our company, you'll thrive in a dynamic and innovative environment that champions creativity and data-driven decision-making. We offer a competitive salary, generous holiday allowance, and a hybrid working model that promotes work-life balance, alongside opportunities for professional growth and development. Our collaborative culture encourages you to be a game changer, fostering strong partnerships and delivering exceptional results while enjoying regular company socials and a supportive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Advertising Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pattern Inc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pattern Inc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pattern Inc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pattern Inc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Advertising Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pattern Inc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pattern Inc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pattern Inc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pattern Inc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pattern Inc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pattern Inc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
