Internal Sales Executive in Burnley

PATLITE UK is a leading supplier of visual and audible signalling solutions, helping businesses improve safety, communication, and operational efficiency across industrial and commercial environments.

We are looking for a proactive and commercially driven Internal Sales Executive to join our UK sales and marketing team.

This is a predominantly outbound sales role, focused on generating new business, developing existing accounts, and proactively creating sales opportunities across the UK.

The successful candidate will be confident picking up the phone, speaking with new and existing customers, identifying opportunities, and building long-term commercial relationships.

The Role

As an Internal Sales Executive, you will be responsible for proactively generating sales rather than simply responding to inbound enquiries.

You will spend most of your time contacting prospective and existing customers by telephone and email, developing relationships, identifying requirements, promoting PATLITE solutions, and progressing opportunities through to order.

You will work closely with the sales team and wider PATLITE business to target key accounts, develop new markets, and maximise sales opportunities.

Key Responsibilities

• Make outbound sales calls to prospective and existing customers.
• Proactively identify and develop new business opportunities across the UK.
• Research target companies, industries, and potential customers to create new sales opportunities.
• Contact dormant and existing accounts to identify new projects and requirements.
• Develop relationships with OEMs, Ecommerce, distributors, system integrators and end users.
• Qualify prospects and understand their applications, challenges, and purchasing requirements.
• Introduce customers to relevant PATLITE products and solutions.
• Identify opportunities for upselling and cross-selling across the PATLITE product portfolio.
• Follow up quotations, enquiries, leads, and marketing campaigns proactively.
• Develop opportunities from initial contact through to quotation and order.
• Maintain a strong and accurate sales pipeline within the CRM system.
• Record all sales activity, customer conversations, opportunities, and follow-ups accurately using CRM systems.
• Work closely with external sales colleagues to arrange appointments and hand overqualified opportunities.
• Support the development of strategic accounts and target markets.
• Monitor competitor activity and identify emerging customer and market opportunities.
• Provide monthly reports on outbound activity, opportunities, pipeline development, and sales performance.
• The Ideal Candidate

This role would suit someone who is naturally proactive, persistent, confident, and motivated by winning new business.

You will ideally have

• Previous experience in outbound sales, business development, telesales, internal sales, or account development .
• A confident and engaging telephone manner.
• The resilience and persistence required to make regular outbound calls and follow up opportunities.
• A genuine interest in business development and new customer acquisition .
• Strong questioning and listening skills, with the ability to uncover customer needs.
• The ability to build rapport quickly with new contacts.
• A target-driven and commercially focused approach.
• Excellent communication and negotiation skills.
• Strong organisation and follow-up skills.
• Good IT and CRM skills.
• The ability to manage a high volume of activity while maintaining a professional approach.

Experience within industrial automation, electrical products, engineering, manufacturing, or technical sales would be advantageous, but is not essential.

Full product and application training will be provided.

Key Performance Indicators

The successful candidate will be expected to actively contribute to the growth of PATLITE UK's customer base and sales pipeline.

Key measures will include

• New prospects contacted and qualified.
• New opportunities generated.
• Quotation and opportunity conversion rates.
• New customer acquisition.
• Development of existing and dormant accounts.
• CRM activity and pipeline accuracy.
• Achievement of agreed monthly and annual sales targets.
• What PATLITE UK Offers
• Competitive salary based on experience
• Performance-related commission/bonus
• 25 days' annual leave plus bank holidays.
• Comprehensive product and application training.
• Ongoing sales and professional development.
• Career progression opportunities.
• The opportunity to represent an established global brand.
• A supportive and professional team environment.

The Opportunity

This is an ideal role for an ambitious salesperson who wants to make an impact.

Rather than waiting for customers to contact us, you will be given the opportunity to actively create business, develop relationships, and grow PATLITE UK's presence within the UK market.

If you are motivated by making calls, opening doors, finding opportunities, and winning new business, we'd like to hear from you.

Join PATLITE UK and help us grow our next generation of customer relationships.

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