At a Glance
- Tasks: Lead Patina's social presence, creating engaging content that connects fashion and technology.
- Company: Patina is a pioneering company transforming post-purchase commerce with innovative solutions.
- Benefits: Hybrid work model, creative environment, and opportunities to shape industry narratives.
- Other info: Join a dynamic team with direct access to industry leaders and exciting projects.
- Why this job: Be at the forefront of fashion and tech, influencing cultural conversations and brand identities.
- Qualifications: 5+ years in content creation, experience in fashion or culture-led startups, and strong visual judgement.
The predicted salary is between 49500 - 60500 £ per year.
Lead how Patina shows up across social, translating live work and category thinking into culturally relevant content. Location London, hybrid, with regular presence at key industry and company moments.
Patina is building the infrastructure layer for post-purchase commerce, turning every product into a connected, revenue-generating system. Digital Product Passports are becoming mandatory for brands selling into the EU. Compliance is coming; most of the market is treating this as compliance. Patina sits above it, as the layer that turns that infrastructure into revenue, engagement, and long-term customer relationships.
- 300+ global press features and 900M+ media impressions
- Recognised by Vogue, Forbes, BoF, and global industry platforms
- Founders speaking at Davos, UN Women, and leading fashion + technology forums
- 40+ brand projects and world-first activations using emerging technology
- Direct access across brands, policy, media, and the wider fashion system
Responsibilities
You will lead how Patina shows up across its growing social ecosystem, translating a complex, emerging category into something people can see, understand, and engage with in real time. Working directly with the founders and core team, you'll operate at the intersection of fashion, technology, product, and cultural narrative. You will work closely with the Head of Marketing to translate wider company narrative, campaigns, and strategic positioning into culturally relevant content output, and help shape how Patina's founders and leadership are seen publicly. Your role is to take what is already happening inside Patina, live deployments, brand partnerships, fashion week activations, category thinking, product build, and turn it into content that travels.
- Building a recognisable cultural presence: Own and develop Patina's social platforms as a consistent, high-quality output. Establish a clear visual and editorial direction, ensuring every post contributes to a cohesive identity.
- Founder & Thought Leadership Content: Capture and translate founder thinking, live conversations, speaking moments, and industry insights into consistent social-first content. Help establish Patina and its founders as visible category leaders across fashion, technology, and post-purchase commerce.
- Translating category thinking into short-form content: Turn complex ideas (DPP, post-purchase, resale, product identity) into short-form video, carousels, and visual concepts.
- Owning the cultural pillar of content: Track and respond to what's happening across fashion, product design, technology, regulation, and consumer behaviour. Develop content formats that can run weekly, building consistency without losing originality.
- Live Cultural Capture & Paid Social: Capture live industry moments, events, founder conversations, and deployments in real time. Own and optimise paid social (primarily Instagram/Meta), using it to test, learn, and amplify high-performing content. Confidently appear on camera to communicate Patina's perspective through clear, educational, and culturally relevant content.
- Building content-led growth mechanisms: Implement content systems that support inbound interest, lead magnets, clear CTAs, and conversion pathways that connect content to action. Work with tools such as ManyChat and AI-based platforms to support engagement, distribution, and lightweight automation.
What we're looking for:
- 5+ years in content creation and/or social media.
- Experience within fashion brand, creative agency, editorial/media platform, or culture-led startup.
- Experience using AI tools (e.g. Claude, ManyChat).
- Comfortable across creative tools (Adobe Suite, Canva, CapCut, native platform tools).
- Clear examples of work that has built attention, not just supported it.
- Strong visual and cultural judgement; can simplify complex ideas without losing meaning.
- Speed and execution: shoot and edit independently, deliver consistently.
- Awareness of how content connects into a wider system.
Social Content & Culture Lead in London employer: Patina
Patina is an exceptional employer, offering a dynamic work environment in London that fosters creativity and innovation at the intersection of fashion and technology. With a strong emphasis on employee growth, you will have direct access to industry leaders and the opportunity to shape culturally relevant content that resonates globally. The hybrid work model and regular engagement in key industry moments ensure a vibrant culture where your contributions are valued and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Social Content & Culture Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Patina and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Patina are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Patina on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Patina. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Content & Culture Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Patina. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Patina:Show us that you’ve done your homework! In your application, briefly mention what you admire about Patina’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Patina
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Patina will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Patina, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
